If you’ve seen your engagement or response rates drop with existing couponing programs, you may want to consider using a plastic coupon to level up your next campaign.
What is a Plastic Coupon?
While some plastic coupons are made entirely from plastic, the most cost-effective plastic coupons are made of laminated paper. In the hands of a prospect or customers, these coupons are ultra-durable and have a higher perceived value than plain paper alternatives.
Why Use Coupons?
Coupons are a viable addition to any marketing mix when appropriately used. Key benefits include:
- Driving customers to your store or retail destination
- Encouraging new customers to try your product or service
- Upselling existing customers
- Helping you liquidate old inventory
When Should You Use a Plastic Coupon?
Because of the extra durability, plastic coupons are the perfect choice for situations where the customer can use the coupon itself multiple times, such as an ongoing membership discount or even a loyalty card. Of course, you can also use them to boost perceived value. They’re also perfect for use in environments prone to water damage, such as:
- pools or beach resorts
- outdoor activities rental shops like watercraft, surfboards, paddleboards, and canoes
- winter resorts with skiing, snowboarding, and snowmobiling
- ice skating rinks
- children’s activity centers or daycare
