SEO, aka Search Engine Optimization, is a compilation of various online activities that help in achieving a better ranking position for your website in popular search engines like Google. According to best SEO Agency, as the digital environment continues to advance, the search results competition is touching peaks. This said, if your website doesn’t make it to the first page of the search engine, you will not be able to achieve your website objectives.
5 Reasons Why You Should Employ SEO Agency Today!
In this article, we will discuss five reasons why you need to invest in SEO as an online marketing tool for the success of your business.
- Website Traffic
- Competitive Advantage
- Better Search Positioning
- Mobile Friendly
- Affordable & Long Term
1. Website Traffic
The ultimate goal of every business website is to receive traffic and bring in more leads for the business. But how do you ensure that your website receives optimum and consistent traffic? This is where you will need the best SEO services. Considering the levels of an online competition to rank the sites in every niche area, you cannot even think of making it to the top without SEO. There are over two hundred SEO factors that you need to check off before your website goes on to rank on the first page of the results. Today, if you desire online success, it is imperative that you rank on the first page because the user rarely goes on to the second and further search engine pages.
2. Competitive Advantage
No, SEO is not something new. It has existed since the very beginning of the search engine days. It is only now that SEO has made it to the limelight as the businesses worldwide are beginning to acknowledge the importance of an online presence. With professional SEO services, you will be able to sooner or later make it to the first page of the search results in your niche area. This way, you will already be outranking several other businesses in your niche. Also, as online customers are becoming aware, they judge a business’ credibility by seeing where the business website appears in the search results. This makes SEO agency a sure-shot way to combat your online competition productively.
3. Better Search Positioning
As mentioned earlier, there is no point at appearing at the second or third or the latter pages of the search results. This is because maximum users finish their searches via the results displayed on the first page. Do you know? According to a Google study, about 85% of clicks and activities happen on the first page of the search results. Using local keywords, informative content, a user-friendly website will get you better positioning in the search results.
4. Mobile Friendly
With the high penetrations in the smartphone market, the search engines today follow a mobile-first approach for the online user base. Because maximum searches happen via mobile phones, Google strictly suggests that your website is mobile-friendly and has a quick loading speed. Because Google’s primary focus is to enhance the user experience, your website’s ultimate success lies in whether it is responsive or not. Naturally, Google favours those websites that have a responsive design and position them higher in the search results.
5. Affordable & Long Term
Unlike other digital marketing activities, this is the best advantage of using SEO services. Where different strategies (online and offline) demand investment, e.g., PPC will need you to set up a budget, SEO is an organic strategy. You don’t need to invest much into your SEO efforts; the only investment SEO demands is the fee you pay to your professional SEO agency in Noida. Also, because it is an organic method, it may take some time before you begin to see your desired results, but once your website makes it to the first pages, it will bring targeted traffic pouring in.
SEO is not a one-time thing; to achieve results, you must invest time and energy into it consistently. Even though SEO is an important part of your overall marketing strategy, working on SEO, improving website rankings, forming good backlinks can be a tiring process. While you can take on these tasks yourself, it is always better to hire external SEO help. DigitalOye is a leading SEO Agency in Noida that has delivered over a thousand result-driven SEO projects. Visit our website for more information.
Importance of SEO Tools For Your Businesses
Website optimization and SEO tools are intended to make the cycle of website improvement less mind-boggling. There is no denying the fact that SEO is one of the most essential requirements for businesses today. Every SEO tool is different from the other, but the ultimate focus is to guide you and your SEO agency to make informed decisions towards optimizing the website for better rankings in the search engines. As the competition in the search engines is becoming more compelling, without SEO, no website can become visible in the search results.
What Are The Benefits of Using SEO Tools?
Today, we are looking at 5 well-known SEO tools that the best SEO company uses to ensure that your website makes it to the first page of the search engine result page (SERPs). Let’s get started!
1. SEMRUSH
With SEMRush you can investigate a few variables:
- Keywords and catchphrases that are generally applicable for your business
- Backlinks from your page and the ones that link back to your website.
- SEO analysis of your competitors’ websites
- Integrations with popular Google tools like Google Analytics and Google Search Console
2. SCREAMINGFROG
Here is everything that Screamingfrog does for you:
- Analysis of your website’s title tags, meta tags and descriptions
- Age of XML Sitemaps
- Full site review
- Plausibility to discover broken links and bugs on your website
- Establishing good authority backlinks
- Incorporation with Google Analytics and Search Console
3. Majestic SEO
Majestic SEO is one of the most popular SEO tools. Here is everything that it can help you with –
- Competing Website Analysis
- Keyword Research Analysis
- Assistance with forming good authority backlinks
- View link history
- Shows all the websites that link back to your website
4. GOOGLE ANALYTICS
Google’s most sought after free tool – Google Analytics will help you with a plethora of insights into how your website is performing:
- Number of visitors that visit your website hourly, daily, weekly, monthly, and yearly
- From what device do your visitors visit your website (mobile device/desktops/tablets)
- You can set the goals you want to achieve from your SEO efforts
- Assistance with E-commerce websites
- Marketing insights
- Social media performance/social links
5. WOORANK
Here are a few things that you can do with WooRank –
- Keyword research and analysis
- Page crawler
- SEO analysis of your website
- Marketing tools
- Extensions
These are the tools that will help you monitor your SEO efforts to ensure that your site is improving in terms of search engine rankings. Several tools like Google Analytics come packed with many features and insights that it can get a little overwhelming for businesses who are just now taking their websites to the next level. This said you can hire a professional SEO Agency like DigitalOye that can assist you in your SEO endeavors. Choose the SEO agency not just for getting leads but improve your online visibility by the organization.
Now as a business entrepreneur hiring the services of these SEO experts, you can easily measure the support you are getting from these companies. The performance of these organizations can be easily scaled and measured. The various aspects like the bounce rate decrease, the increase of the organic traffic, and the enhancement of the pages per session can be easily scaled and measured. This gives the business organizations a clear view of the benefit they have attained from their SEO partners. Further the clients and the SEO experts can determine the changes that must be incorporated into their future strategies for better results.
