Are you considering marketing TikTok for your business or organization?
You are not alone. Learn how to make the most of this new social network.
Introduction
TikTok is an innovative short video platform based on the positive creative expression of users.
Happy, cheeky, interesting, and interesting user-generated content is the reason for the app’s existence. And it turns out that this is also the key to its popularity.
For marketers, the ability to incorporate TikTok into the media portfolio is an unparalleled ability to reach a large audience on the new screen through a new generation of authentic and creative brand communication.
Want to Know if TikTok Brand Marketing Can Serve You?
TikTok has more than 800 million monthly active users and an average daily viewing time of 52 minutes.
It has officially become the most popular new platform in the social media field. If you believe TikTok is only suitable for teenagers, please consider it again!
Users of all ages are using the sensation app TikTok, including stars, influencers, publishers, and well-known brands.
Learn everything you need to know about the app, our important tips for creating viral videos.
And how the algorithm works in this ultimate TikTok marketing guide:
How Did TikTok Take a Start?
ByteDance (TikTok’s parent company) first started TikTok in China following the title of Douyin and then started the TikTok app in the global market in 2017.
Today, Douyin and TikTok both work with the same software, but according to China’s licensing rules, they maintain different networks.
At the end of 2017, ByteDance acquired Music.ly, a social media network that allows users to generate and post short lip-sync videos of popular songs.
Also, providing TikTok with a new set of tools and a direct entry to the United States Tickets for the youth market.
Quick ahead to 2020, TikTok is not exclusively popular among teenagers, but also by users of all ages.
Celebrities, publishers, and brands are now joining the hype and use of these tools.
TikTok is an easy-to-use video editing tool for creating interesting videos that spread quickly. success.
Although TikTok is still rooted in dance trends and lip synchronization issues (popular TikTok sounds often top the download charts), we have seen many new trends in innovation and creativity.
Why is TikTok an Important Social Network for Brands?
As mentioned earlier, TikTok is currently in a period of exponential growth, which means that creative and savvy brands are ready to reach a large audience.
The brand that successfully migrated to TikTok in the early stage benefited from brand awareness and usually had very little investment.
Famous Publishers on TikTok
Publishers like The Washington Post gained more than 400,000 subscribers in less than a year, positioning themselves as creative centers and possibly transferring their influence to new, global ones, Among young people.
TikTok also has a fairly level playing field when spreading virus status in applications. Unlike Instagram or YouTube, you can receive millions of new video views even without a subscriber’s account.
Content is really the king of Douyin. For example, later content marketing director Taylor Lauren’s candlelight video tutorial on TikTok has been viewed more than 3 million times.
At the time of publication, the app had fewer than 50 subscribers, and it has grown to 20,000 subscribers in just 4 months.
Combining the great potential of brand awareness and influence, TikTok will soon make it easier to generate traffic from the platform by adding a link to your profile.
Currently, only selected users can add links to their profile on TikTok, but this situation may become more common in the next few months.
All users can add links to your TikTok profile. Also, users can add links to their Instagram and YouTube profiles.
If you still don’t believe in TikTok, another advantage is that the platform’s development speed can adapt to the needs of brands and advertisers.
TikTok advertising has become an effective marketing strategy for many brands.
For example, Guess used TikTok to promote their Fall 2018 denim fit collection and urged the TikTok community to change their style and wear Guess denim to Baby Rex’s “Me” soundtrack. I’m confused”.
The #InMyDenim advertising campaign includes acquiring the brand on the app’s welcome screen and 4 influencer videos to showcase the concept and attract more users.
TikTok Content Creators Key Role
Earn TikTok points for brands that want to work with users who create communities of interest. The creator is the core of the global TikTok community.
His originality makes TikTok an interesting and inspiring platform that attracts people from all over the world and encourages others to join them and express their creativity.
The interests and abilities of creators from different fields can help brands create content, influence millions of fans, build trust and even change brand perception.
Surprisingly, global blocking does not affect your ability to perform this operation in any way. The placement order has nothing to do with developers because TikTok is essentially a closed platform.
Manufacturers are always shooting fools. At home or in your room. This is part of its appeal; his videos are shot in the most private environment, whether indoors or on the street.
On the contrary, manufacturers will not boast or spread their “best life”.
They create interesting, recognizable content for fun, entertainment, and learning. An effective layout will not have any impact on the quality of your content.
Creative content, such as user-generated content, organic branded content, and, indeed, advertising, is the name of the game.
Buyers who initially understand this and develop a platform-friendly voice can engage audiences around the world who are bored with ads and hungry for the content you’re eating.
What Type of TikTok Content Performs Well Online?
Similar to other social media platforms, TikTok has a huge trending culture. Therefore, although original and creative video concepts can work well, the most effective TikTok is usually easy to replicate or popular for the general public.
Follow Trends on TikTok
The top dance trend of TikTok is an important part of today’s popular culture. For music performers, a viral trend on the platform is enough to make their tracks download sky-high. But the TikTok trend is not limited to dance figures.
There are viral trends in almost everything: animals, fake singing, fashion and beauty changes, fitness exercises and tricks, comedy moments, camera tricks, pranks, and challenges.
Many times, the simplest and most interesting concepts on TikTok are often the most successful. Cats jumping off toilet paper walls, fake lips syncing fakes, and people throwing objects into cups are simple but very popular trends.
If you are not sure where to start using TikTok, please check the opening page of TikTok for inspiration.
Use of Hashtags on TikTok
Here, you can find all popular hashtags based on your geographic location, as well as popular videos by category. In, we found that unique and relevant turns in existing trends worked best.
Videos that use popular sounds and hashtags are more likely to be found in the TikTok app and have a greater chance of success.
No matter what the USP of your brand is, TikTok has creative possibilities.
If your first TikTok video shares, comments, and views did not arrive overnight, don’t be discouraged.
Even the largest TikTok account has its ups and downs, so it’s important to keep trying until you find an account that suits your brand and audience.
