In the digital realm, trends come and go. But a few trends are there to stay. Do you know the one trend in website designing that is going to last for a long time?
If you have guessed dynamic website design, you are absolutely right. Modern viewers prefer an interactive, smart, and stunning website over a static one filled with monotonous text content.
An ideal way to keep the traffic engaged to your website instead of bouncing is to offer them what they want. This is what contributes to the immense popularity of dynamic website these days.
Static vs Dynamic Website
If you research the web, you can find that most of the websites from the earlier days were static. These days, many businesses are investing in revamping their existing sites and converting into dynamic ones. And new business owners are always recommended to create dynamic sites to win a competitive edge.
A dynamic website uses a content management system and database for creating content and customizing the website. These are more engaging than text content-rich static sites.
Dynamic web design offers a progressive and stylish look to your website that stuns the visitors. It also produces an easy and intuitive navigation through the site. These interactive sites are more conversion-driven and include features like advanced graphics, videos, lightweight animation, chat, etc.
In the following sections, we will underline the advantages of a dynamic website.
Benefits of Developing a Dynamic Website
- Better Look & Feel
The success rate of a website depends on the user experience that it provides. When we talk about success rate, we mean the time that a website can engage a user. If a website fails to provide a top-notch user experience in today’s competitive age, the consequence is clear.
With so many websites available in the digital world, people will bounce from the site and go to another website that provides a mesmerizing experience. In order to resist this from happening, you need to provide an unparalleled user experience at your website and a dynamic one does so.
A dynamic website features different types of content including video, infographic, animation, and more. A static website is more of a text-based one. Nowadays, no one has the time or patience to read through long text. It is monotonous and people just don’t do it anymore.
On the other hand, videos or animations offer the same information in a very short time span and in an engaging manner. Also, people can retain a graphic content in memory for a longer time than a text. That way, you can communicate your product or service details easily.
- Interactive Elements
A website is an employee that works 24/7 for your business. Needless to say that a website must be interactive and allow the users to reach you with a tap. Now, you may argue that a static website reveals the contact number or email ID and the users can contact you.
Well, both are very different from one another. Interactive elements keep people engaged to your website for a long time. They can discover various “hidden” items through this feature. This will encourage them to spend more time on your website and learn more about your business.
Let us give you an example of an interactive element. For instance, you can use various icons on your site. Once a user hovers over these, a text explaining the feature/icon will pop up.
You can also integrate a chatbot in your website to allow people to reach you without any hassle. This is yet another dynamic element.
- Instant Changes
One of the significant features of a dynamic website is the random changes of graphic design. For instance, an eCommerce website allows you to feature different types of product pictures in the banner. These will change as a slider. The same holds true for any type of website. This is an interesting and user engaging feature that contributes to keeping people hooked to your business.
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- Customization
Unlike a static website, a dynamic one offers different content to different people. Take a flight booking website for example. Here, you can specify the date of journey, the number of travellers, destination point, and the website will offer you a customized result. Similarly, a property listing website enables you to specify the location, type and space of a property, and so on.
- Easy to Manage
Does a mention of all the features make you overwhelmed? You need not be since managing a dynamic website is not much complicated. You can easily add or delete a page. Further, all the content organized in a structured database makes it easy to manage and edit.
For instance, an eCommerce website contains numerous product pages. You can easily add or delete product pages and keep the site updated.
Wrapping Up
As you can understand, a dynamic website is an ideal choice for your business since it imparts a professional and modern look. It will keep your users engaged to your site and also evoke a positive impression. And as you can understand, having such a stunning website is a must in today’s competitive age.
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