If you think choosing an apt SEO agency is like a walk in the park, then think again. Google will tell you the top SEO agencies in India but which one matches your company’s demands and requirements is something that you need to figure out on your own.
This is exactly where most of the company owners fail. They fail to pick that company who can accelerate their company’s growth pace. This failure results either in early withdrawal from the engagement with agency or poor and unsatisfactory outcomes.
You might be curious to know what makes companies hire a wrong agency or an agency that doesn’t fit their goals. We have managed to uncover a few reasons behind it.
These reasons are:
- Lack of awareness about the services that your company needs.
- Unrealistic expectations will take you nowhere.
- Assumptions are the core reason for failures.
- Cheaper is better for the company.
- No grasp of acquisition metrics or deadlines.
- Hiring an agency that fears innovation.
- SEO copy-writing is not what you want!
Let’s talk about these reasons in detail.
- Lack of awareness about the services that your company needs
“Knowing what you want and what you don’t is the first step of the ladder.”
You need to be crystal clear about what you want from an SEO agency or else soon there will be a moment when your agency will be providing services which are antithesis to what your company needs.
For instance. Imagine you hire a small agency that provided you with a strategy for a specific digital marketing channel but what exactly you want them to do is to go deep into the research work and get the entire thing done rather than just narrating the plan.
This highlights the importance of two things:
- Need for great communication between the company and the agency.
- Company’s understanding of what services they are seeking for in an agency.
The bottom line is that the company needs to check whether they and the agency that they are hiring are on the same page or not, before investing in them.
- Unrealistic expectations will take you nowhere
“Unrealistic expectations are the seeds of disappointments.”
One of the prominent reasons for companies and agencies ending prematurely is the unrealistic expectations on the company’s side. Expecting something inhumane will not only result in disappointment but might make you miss out one of the .
SEO can’t be aced without a robust collaboration of a company and an SEO agency. Being a brand owner, you need to consider your agency’s expert opinions too. After all, they are the master of the game.
You must ask your agency whether your expectations are beyond reach? Are they reasonable? Ask them about the potential upside for the company by investing in the channel that the agency is asking to invest in.
The bottom line is to be as close as possible to reality and listen to what experts have to say to you.
- Assumptions are the core reason of failures
“Assumptions are the termites of a relationship.”
And the relationship between a company and an SEO agency is no exception. These assumptions will result in disappointments. There have been quite a few cases when clients complained that the agency didn’t possess the experience they ‘assumed’ the agency had.
You need to escape such scenarios by making sure that the agency has the relevant experience on projects that are similar to yours. A reliable and experienced agency will provide you with examples of projects that they have worked on and their results.
The bottom line is that there should be no room for assumptions.
- Cheaper is better for the company
“Good quality is never cheap, cheap quality is never good.”
Don’t get flattened by discounts or cheap offers. It’s a trap! An ideal SEO agency will never try to wow their clients with such offers as they believe in hard-work and never sell it cheap.
Companies are often afraid of spending too much on marketing, but way too few ask if they’re actually investing too little in order to see results. Most of the clients are of the perception that they invest less at initial stage and if there will be good results then they will invest big.
But how can you expert more with less investment? You don’t have to be a finance wizard to understand that the more money you will initially pour into your business, the more profits you will generate.
The bottom line is to iterate faster so as to yield good results faster.
- No grasp of acquisition metrics or deadlines
“Goals are dreams with deadlines.”
Understanding the importance of deadlines is important. Good strategies are good as long as they deliver results on time. Being said, there are some companies that promise quick results, but silver bullets are rarely found. So, beware of such agencies.
Beyond this a company needs to be aware of its acquisition metrics and must have a clear picture of how their success must look like.
For instance, you need to acquire a customer for $1000 to make it profitable, but you paid $500 to your agency and all of a sudden you’re unprofitable on those customers unless you either reduce ad cost or find a way to get back some of the spend cost.
- Hiring an agency that fears innovation
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.”
And this innovation is the key to the success of an SEO strategy.
It is imperative to hire an agency that holds SEO experts who are all innovative heads. They don’t shy away from trying some ‘out-of-the -box’ strategies to deal with the roadblocks.
If a company offers you a ‘one size fits all’ package, be rest assured they are not following the technical rigor they really need to.
Each business is different with its own idiosyncrasies. This means that each business has a different website, target audience, competitors and goals. What will work for your competitor might not necessarily work for you.
All the top SEO companies in India make sure that they make an effort to understand these nuances, understand the interplay between them and then offer you a custom solution, specialized to your needs.
- SEO copy-writing is not what you want!
“Heard SEO copy-writing, run in the opposite direction!”
Google has changed the algorithms it uses to rank content, which means practices like keyword stuffing and writing specifically for search engines is a dying art.
Instead SEO firms should be going back to marketing 101, instead of trying to game the system. No more misspelling key terms in an effort to rank higher, no more unnatural text just to include more search terms.
So, don’t fall a prey and just escape.
Wrapping it up!
“You will not get one of the top SEO companies in India just like that. You need to hustle, honey!”
Marketing is usually a math game. You need to invest in the right tools at the right time. And when it is about choosing the right SEO agency the above-mentioned tip will help you immensely.
So, choose the right warriors for your brand or less be habitual to failures.
