Here’s a fun fact for you, social media is so massive that 16.5 people join every minute. By the time you’re finished reading this, Facebook and Twitter will have hundreds, if not thousands of new accounts!
Its sheer scale makes social media the perfect place to spread the word about your business. Running social media promotions is a great way to interact with your audience, spread the word about your latest products, and increase brand visibility.
But before you get started, make sure to check out this article. We’ll walk you through everything you need to know about promotions on social media.
Social Media Promotions are Tougher Than You’d Think
One of the biggest mistakes you can make with social media advertising is to buy ad space and expect it to work wonders. While it’d be nice if that’s how it worked, the fact of the matter is that the real work starts before you even launch your promotion.
With your team, ask the following questions:
- Who do you hope to reach?
- What goals are you specifically hoping to achieve through the campaign?
- What is your budget?
- What type of promotion are you going to run?
- How large is your existing audience?
If that sounds like a lot to handle, you’re right. But that’s just the tip of the iceberg. The more information you have and the clearer your goals are, the likelier you are to succeed.
If you haven’t done so already, now is the perfect time to create an audience profile using your existing data from past campaigns.
Not Every Platform Works for Every Audience
Something else to note: While a big digital presence is important, it doesn’t mean that you need to invest time and money into every platform. Particularly if your audience hardly uses the platform in the first place.
This is because each platform is designed for something different. LinkedIn promotions are often geared toward professionals, for instance, while Facebook promotions are typically for a wider, more general audience.
Through your audience profile, you should have information on the social sites your audience tends to use the most. That’s where you’ll want to invest most of your advertising budget.
Promotions Take a While to Get Rolling
Once you’re ready to launch your promotion, you’ll have to get approval from the social media platform(s) you intend to use. As such, it can take days or even a week before you start to see the fruits of your labor.
If you’re wondering how long does instagram take to approve a promotion, for example, you’ll have to wait anywhere from a few minutes to a whole day before they get back to you. You can expect a similar timeframe for Facebook since they’re under the same umbrella.
Be patient. If you’ve done your homework and course-correct as needed, you should be fine!
What to Know Before Starting Your Next Promotion on Social Media
Social media promotions can be a great way to grow your business.
Remember, you’ll need to do a ton of planning. You’ll also need to have some patience while waiting for your hard work to pay off.
In the meantime, why not check out some of our other social media tips? Visit our blog for more great content designed to help you expand your digital footprint!
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