What criteria to understand for email marketing legal process?

Ready to gear up for the email marketing campaign to get the best result-oriented goal that you want to fulfill? Not just one or two tactics are enough to capture more leads and get connected with them as you need to know to keep the focus on some of the exceptional strategies like creative subject lines, checking metrics, and many more.

We believe that these are not only the important aspects that you should pay attention to as there are several email marketing privacy policies that everyone should be aware of. Have any knowledge about email laws and regulations? We guess we all don’t care about that and this is the problem we found our company reputation in danger. 

Believe me, this is true because avoiding the laws and policy means bringing up the big problems for your business work. To ease your problem and make sure your campaign work never fails, we are going to present some email marketing laws that you should never miss. Read out the whole blog thoroughly               

Some rules before going to share your email marketing work

• Check your lead’s country properly before sending

This is the fact that the work you have built up for your email marketing campaign, you can share globally with your clients. At any place or at any time you can send them. But before going to put up your email marketing strategy, you need to bear in mind that a country where a law is legal is not necessarily the same law that will be legal in other countries. 

There were many of you who are reading this blog, your email is not country-specific so what you have to do is comply with different international email laws. We can share some laws of the countries like “USA- CAN-SPAM Act” “CANADA-CASL” and “Australia- SPAM Act 2003”. To minus your problem you need to comply with all anti-spam laws and this way you will see your email is legal.

• Asking permission before sending an email

We have mentioned the United States Spam act which doesn’t require the permission or opt-in of your subscriber and leads but the rest of the countries want. Well, before sending an email you must ask for permission to send it as there are many countries that adopt this law and you have to follow that. 

If you don’t know then let us tell you a company in Canada paid a fine. They didn’t ask for consent. This is important for you and even a big advantage for you because you are showing respect for their free choices. Moreover, you will feel safe as you are not breaking any rules. Working on email marketing, always remember this point.

• Understand the importance of Consent

If reading out the email marketing privacy policy then add this one too which is about the consent. If you don’t know let us tell you what it is. It is a given agreement that will only give to those for each purpose of sending an email. This is a free agreement for all of you. There is no silence or inactivity added to consent. 

Before going to deal with your client what you have to do is ask about the agreement and keep valid proof of it. Yes, you need it, and make sure to keep everything up-to-date and safe. You must keep information about what they inform you, when and how they did that, etc.

• Are you offering an opt-out option? 

You don’t need to take these policies and laws lightly because it is very important before going to start sending an email to your international clients. Do you have any idea about the opt-out option? 

If not then read out this paragraph properly as everyone wants this opt-out option should be present in your email where if someone wants to unsubscribe you then it should be a simple process. Sometimes the client doesn’t want any email from your side that’s okay. Don’t think creating an opt-out option complicated. This law is very strict so what you have to do is add an unsubscribe link to your email through Google form.

• Tell them who you are and what is your company

Apart from thinking about working on an email marketing strategy, just pay attention to the email laws too. Are you providing proper information about who you are and what is your company? 

Your recipients want to know each information like who sends them an email, what is the name of that person, and from which country he/she belongs. It’s your duty to present every detail like sharing the name, company name, and link to your company’s webpage. Provide them with your physical address at the end of the email that you are going to send.

• Show honesty when dealing with them

This is the important email marketing strategy that you need to understand so that your work doesn’t mislead your recipients. Not at all! When you want to flash your brand and product then make it simple and clear so your recipients never feel like you are creating bewildering. 

You must work on crafting the subject line as it simply tells what the product is. Work on this process first so that it makes a good relationship with them.

• Buying an email list you need to understand 

We believe that buying the email list is not such a great idea as you need to be very careful when doing the job of purchasing email lists. Let us inform you that in many cases, it is illegal to buy. 

It can happen when the recipient gives you the permission but they will again give you the consent. We can share with you the example here of the “US- CAN-SPAM Act” that here purchasing the email list is quite tricky and difficult for you. But just imagine if you buy the email of some of the users and they already use the opt-out option for you then you know what the result would be. 

So, if you want to catch up on your leads then catch them from your website and also find their email address and outreach. This email marketing privacy policy you should also keep in mind.

• Keep attention to what others are doing for your work

If you hired any other company to complete your job of email marketing work then just remember that you can’t contract away legal responsibility to comply with the law. You need to accept the fact that both companies are responsible for whatever you shared via email with your clients. 

Don’t think that you hired someone and he/she is responsible for that and you are free now. The company that flashes the message and the company that sends the message to the recipients are legally responsible.

• Your header information is genuine and accurate

You can’t deny the fact that the header information must be accurate and real. Your “TO” “FROM” “Reply-To” entail an email address and the domain name must be accurate. You can’t present the fake information because if the recipients find out that it is wrong or fake then it’s bad news for your business. 

You should follow the rules and regulations of the email so don’t play smartly by presenting fake information. The information must be genuine and identify that person and his/her business who initiated the message.

Parting words: We wish you good success with your email marketing campaign work but if it is going with the proper process then who is stopping you from not doing your job? No one we guess. Well, this is basically for the start-up business who wants to keep in their footsteps in the marketing business and want to flaunt their business globally. You all must pay attention to not only the work you do but also the email marketing privacy policy which can stop you if not followed properly and chances are very high that you need to pay high fines for that. Why waste money just follow the guidelines before going to highlight and share your email with everyone. Above are some great email laws that you need to pay attention to so read out all the points given above.

Also, read more: Email Marketing Tools