The choice and expectations of every modern customer these days are changing. Thus, making every business focus on choosing the right eCommerce platform that not thrives but delivers an amazing customer experience. While there is a wide range of eCommerce platforms to design an online store, each of them comes with a set of challenges. When running an eCommerce business, keeping it functioning smoothly and hassle-free is the expectation. However, even after all the possible efforts, they are always seeing your store going down. Also, the possibilities increase when you own a Shopify store.
Have you also been around the Shopify problems, you might be stuck with what are the issues and how to fix them. So, let us take you to the reasons why Shopify stores can go down and ways to overcome these roadblocks.
What Happens When Your Shopify Store Is Unavailable?
There can be any reason behind the store going down. For example, the hosting and web servers fail to work. Thus, hampering the website performance. Other elements include apps or themes. While all these help to enhance the store’s functionality, these can create roadblocks as well. In addition, your online shop can face major challenges or may stop functioning completely, even if it is not down.
Some common signs when you are inaccessible include:
- CTA or web-pages are no longer functioning.
- Unformulated or blank pages with weird layouts.
- Cart isn’t working or customers are unable to checkout.
- Clicks not delivering the expected or unnecessary results.
Although all of these hassles are caused by apps or theme modifications, solving all these problems is easy. You need to take a backup, perform unnecessary app installation, and hire the Shopify web design and development company services. Here, professional help may be required for troubleshooting in case of emergencies.
Reasons Why Your Shopify Store Is Down?
Your Store Offering Irrelevant Products
You may have picked the right niche. However, there would be no business growth if you do not provide the relevant product that the shoppers are looking for. Also, serving your customers with the wrong goods could be the one reason for the Shopify store going down.
Hence, to make your store unique, sell the products that add a wow factor to your business. Stay customer-centric to learn about the buyer’s needs and what they expect from your store.
Poor Shopify Website’s Performance
Is your business closed or down?
Ensure your website is functioning efficiently. If you own a Shopify store, the reason can be the site under maintenance or any other cause. You can also use the Down-detector or IsItDownRightNow service to determine the site status.
Website performance is undoubtedly dependent on its loading speed. Thus, deciding on the Shopify store’s success. If you will have a slow loading speed, it will hinder the user experience. On the other hand, shoppers will be delighted and will spend more time if the website loads quickly. Thus, increasing the conversion rate, reducing bounce rates, and ultimately boosting revenue.
Identify any problems or difficult processes that are causing the store’s functionality to be hampered. Of course, you don’t want to lose sales in your store due to a slow loading time. So, explore the recommendations quickly at such a downtime.
- Deactivate pop-ups and utilise a CDN.
- Mobile and image optimisation is essential.
- Eliminate broken links and minify codes.
Your Domain Is Unauthenticated
Have you just set up a new venture? Is it not performing the way it is expected to? The chances can be that the email address does not work with the one associated with the domain.
Thus, ensure you own the store’s domain when launching a new business. Furthermore, double-check the information and obtain access to the site’s C-Panel to make the necessary modifications anytime.
Mismatched Themes Or Apps
Integrating third-party apps into your Shopify store seems amazing. However, they do not always function well with some apps or themes. For example, if your website is using an old theme, it may result in compatibility hassles. Thus, impacting the website’s functioning or entire failure.
So, in such a case, always begin with recovering everything from the backup. Afterwards, you can proceed with updating the store with compatible apps and integrating other capabilities.
Having Problems With Store Products
Sometimes importing files in bulk or uploading the wrong files shuts down everything. Of course, there are chances of errors when you are uploading the products to the store for the first time.
Hence, if this is the case, running a backup before uploading the CSV files is essential. Luckily, you can simply click on export and manually choose the information you want to take backup of.
Shopify Security Hassles
Another worst reason that many eCommerce owners are always scared of is the data breach. It is the threat that results in confidential data loss such as personal information, banking details, and more.
In addition, brand image damage, operational inefficiency, and other legal outcomes can be experienced. Hence, poor security could be the one reason that can hinder the store’s performance.
However, it is also necessary to keep up with the store’s functionality.
To your knowledge, Shopify is already Level 1 PCI DSS compliance certified. Having an online store means the chances of cyber-attacks. Hence, SSN verification, multi-layered authorisation, and identity checks are essential. Such security will help to prevent scams or fraud.
Besides the data backups and authorisations, updating your eCommerce store with security plugins would be ideal.
Neglecting Omnichannel Selling
In this world of digitisation, customers have the convenience to shop in multiple locations simultaneously. In simple terms, omnichannel selling is transforming the eCommerce world.
However, many stores only rely on multi-channel selling which is constrained to handling the channels separately. This could be both complex and stressful. Hence, omnichannel selling comes as the approach so your business does not fall behind.
So, overcome the hassles by assuring which of the channels you need to pay attention to. Integrate the store with marketplaces like Etsy, Amazon, and more.
Additionally, centralise all inventory, orders, and shopper information in one place. It will help to manage each operation of the Shopify store. You can unify all the touch-points like pricing and messages.
If you neglect all this, you may lose your business forever.
Simple Tips to Overcome Shopify Store’s Downtime
- Always aim that your store never faces downtime.
- Go to the status page to get the actual information on the store’s shutdown reason.
- If there is any technical issue, try to fix it on your own or simply find the best Shopify theme developers to help you.
Summing Up
To conclude, determining the technical hassles like slowing down of the Shopify store can be challenging. You can, however, check to see whether any of these mistakes are the cause of your store’s malfunction. Also, some tips for the quick fixing of these issues are given. You can hire a Shopify website developer with years of expertise and knowledge for professional support. They can help you save a lot of time when it comes to authenticating and reopening your store.
Hope all these tips help you keep up with your store’s performance and ultimately boost sales.
Do let us know your opinions in the comments section given below.
This article listed under web development category
