What Are Digital Marketing Trends in 2021? – Digital marketing is the marketing of selling products or services online using digital technologies within the Internet, social media, mobile phones, or several other digital media. It is also an umbrella term that covers various marketing strategies such as social media marketing, search engine optimization, and email marketing.
Compared to traditional marketing methods such as print, billboard, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today give access to campaign reports for complete data analysis.
With the combined forces of both the Internet and technology, digital markers today can collect and analyze data on various customer behaviors or user engagements, allowing them to create more personalized content towards clearly defined audiences for better engagement and results. And facilitate advertisements.
Digital Marketing Trends in 2021
Various components make up digital marketing and various things that a business can do for it. For example, digital marketers can increase organic traffic and visibility through search engine optimization, build a brand presence in social media, save time with marketing automation, and more. However, with advancing technology, digital marketing components must be developed to fit new technologies.
The constantly renewed Facebook and Google algorithms also require that your daily work on your digital marketing services. With this, the work done last year may not work in the coming years.
Digital marketing predictions for 2021 are expected to include a crisis, social media, and email marketing aims, the use of artificial intelligence, and innovative strategies towards better marketing for customer service. That said, below are the top digital marketing trends for the next year.
Here is the list of trends for digital marketing in 2021 is given below:
Voice Search:
Data shows that people are constantly looking for the most convenient way to get information or news. so it only makes sense that 2021 will see an increase in voice search technology. Marketers will need to optimize their content with voice-friendly words and phrases to increase their search capability as they are becoming more common in modern languages. The uses of which is expected to increase only with lockdown or quarantine.
According to Review42’s research on voice search, they found that 55% of teens use voice search every day. Its mass adoption by the entire generation shows how popular voice search is going to be in the future.
Voice Search, a feature we’ve been getting with our smartphones around 2014, has a few reasons to take off in a big way this year. First, the growing adoption of smart speakers. 20% of households have bought smart speakers like Amazon Alexa or Google Home.
Secondly, Google claims that they have achieved 95% accuracy with their Voice Search. With the higher accuracy of search, the ease of use factor for voice search has increased. Now with better precision to match what you ask for, and the ease of using your voice to achieve results, the process makes the process personal and engaging.
Third and most important, it is expected that by 2022, 50% of all online shopping will be conducted through sound results. This is a huge $40 billion opportunity for digital marketers.
Video Marketing:
92% of marketers state that using video content is an active part of their campaign strategies. Video content helps persuade and attract consumers to a brand for potential conversions as people are more likely to engage with videos such as other content such as blog posts or written content.
AI-Chat Box:
Consumers still want a “human touch” when shopping online. This is why markets are using artificial intelligence chat boxes to meet customer needs. These chat boxes allow consumers to talk in broad sentences answering any questions while shopping, giving the illusion of human interaction and getting the customer more involved in the process.
Shoppable Posts:
This trend is already growing but in 2021, more usage of shoppable posts will be seen. Consumers are continually looking for the easiest, quickest way to shop. This is why using various social media platforms allows users to click on a post and purchase items depicted in it.
This reflects recent information provided by Smart Insights that people are now scrolling. Total of 2 hours and 24 minutes through their phones on different digital platforms. Giving the brand a significant amount of time to reach consumers. Getting to meet consumers where they already are. Huh.
Virtual Reality:
Similar to artificial reality, virtual reality will see an increase in marketing usage in the year 2021. Companies will be able to create the illusion of in-store shopping for customers through the use of devices such as VR Glass.
Social messaging trends:
While some social media platforms are the perfect place for users to chat with their friends and family. other platforms like Facebook Messenger and WhatsApp are now being used by business owners for networking purposes. In 2021, marketers will use these social messaging platforms to help them reach their target.
Artificial Reality:
The growing popularity of artificial reality will lead companies to become more involved in this trend in 2021 than before. AR will allow consumers to view products in 3D before making a final decision on whether or not to buy a specific product. Without leaving their homes, customers will experience shopping in person through artificial reality.
AI in Marketing:
The world is buzzing about how the artificial intelligence wave will take over every aspect of your life in the future. We don’t even know that change has started. 60% of internet users have already interacted with AI chatbots to resolve queries across multiple apps and websites. Digital marketers have an amazing opportunity to take advantage of this hi-tech tool.
AI is a complex algorithm that teaches itself by looking at a large amount of data about a certain area or topic. The learning ability of AI gives programmers the ability to make effective changes to outcomes by allowing AI. To use the technologies that make it work best.
There are already many examples of AI accomplishing never-thought-out activities like content writing for JPMorgan and Chase. They have adopted an AI-powered content writing assistant called Persuade.
AI can accomplish many tasks and act as an extension to every digital marketer who knows how to employ it. It is cost-effective, accurate, and extremely effective. After seeing many large companies adopting these tools, every team should have a plan to incorporate AI into their range of tools.
Programmatic advertising:
A method of ending the game that approximates ad placement. Marketers will now be able to buy ads in real-time situations. Placing ads in desirable locations while their target audience is present. This is also a great strategy as brands will be able to spend budget more wisely for marketing their products.
Interactive Content:
Marketers are discovering new ways to hold consumers interested through interactive content.
Pretty much everyone is now trying to get user attention due to the increase in online usage. You must make sure that your brand is creative and stands out from the competition. Creating interactive content that matches your brand identification and ethos will assist.
Artificial Intelligence Growth:
Generally speaking, Artificial Intelligence Growth will continue to grow in 2021. Marketers are discovering new technology to use AI to get in-depth information as soon as possible.
Whether it is to gather consumer data, track sales, and user patterns. Free up time for employees by removing repetitive tasks, 2021 will take full advantage of artificial intelligence.
