Conversion rate optimization experts are split on whether organic or paid SEO is the most effective. There is no simple answer to this issue because it is very dependent on the niche you are attempting to rank in, keyword competition, target audience, and several other criteria.
Let’s compare and evaluate the benefits and drawbacks of these three different approaches.
Organic SEO
The term “organic SEO” or “organic search engine optimization” refers to the organic procedures and strategies that are employed in order to get high search ranks on search engines such as Google, Bing, and Yahoo, among other search engines. The term organic is used to distinguish between non-paid SEO approaches and paid SEO strategies such as pay-per-click advertising (PPC).
It is a method of optimizing a website using several strategies to gain a higher rating in organic search engine results pages (SERPs).
If you sell garden furniture, for example, and want people to see your website when they search for terms like ‘garden seats’ or ‘lawn chairs,’ you may use organic SEO techniques to move your site to the top of Google’s results.
Targeting your significant keywords, generating high-quality content, and developing links from other websites to yours are examples of these strategies. These approaches can help you rank your website for the keywords you want when used appropriately.
As a result, when potential buyers type such words into Google, your site will come up first.
Advantages
With an innovative organic SEO approach, you can get your brand to the top of the search results for your selected keywords. Users will usually click on the top place the most. As a result, most individuals will visit your site and possibly buy your goods or service.
Instead of clicking on a paid ad, 80% of search engine users will click on an organic result. Those results are more likely to be relevant to their search because they show at the top naturally rather than as part of a marketing campaign. Advertisements for a certain search query may not always be relevant to what the user is looking for. As a result, visitors leave the site.
Organic SEO is the ideal technique to pursue if you want long-term results for your brand. You can reach the top of the search engine results page and stay there for a long time if you have built up your site sufficiently and carefully maintained your strategy. It results in a higher return on investment for all of the SEO work you’ve put in.
SEO tools and tactics will almost always come at a cost. There are no extra charges for each time someone visits your website.
Pay Per Click (PPC)
When someone enters the keyword you’re targeting; this paid advertising method presents your website in a group of adverts at the top of the search results. You pay Google a fee each time a user clicks on a link to your site from an advertisement.
The cost per click (CPC) will depend on your keyword and the level of competition for that phrase or word.
A PPC advertisement for a term that many people target will cost far more per click than one for a keyword with less competition. In general, fashion, eCommerce businesses are very tough areas to rank in Google ads.
Pay Per Click marketing may work in some niches, but it may be a waste of money in others.
Advantages
PPC is a good technique if you want quick results that only last a few days. Such as a retailer wishing to rank for new Halloween costumes. A PPC campaign would be ideal because you would only want to target it temporarily. Between September and October, you want those products to locate your site. After Halloween, fewer people will be searching for that keyword. So you can stop your PPC campaign.
Conversion is more likely with these pages because they are built for conversion with clear calls to action.
Someone may notice your paid ad in SERPs but not click on it. But they may see your name every time they search for the same thing. If someone is looking for a specific product or service and keeps seeing your name, they may end up Googling for it and visiting your site. In a manner, visitors will see your brand and visit your site without you having to pay for a click.
PPC allows you to control your budget and optimize your plan to maximize your return on investment. A given term or page may be attracting clicks but not sales. Change your strategy by changing your keywords or upgrading your landing page. It’s not always easy to see what has to be changed to improve organic SEO results.
Setting up PPC campaigns is easy once you’ve chosen your niche and done some keyword research. You can also hire a ppc advertising company if you want the best result of your PPC campaign.
The Hybrid SEO
For many niches, combining organic SEO and PPC is the optimal strategy. By tailoring your strategy to your keywords and the products, you want to target at any given time. Organic SEO, which includes keyword research, quality content production, and link development, is critical for long-term success.
It will take some time to rank higher than your competitors for your primary keywords. However, you will see a long-term return on your investment. A Pay Per Click campaign may be the ideal solution for your organization if you require immediate results. It might be for a certain keyword you’re attempting to rank for on your website.
Consider if you were running a limited-time deal on some of your products. It’s pointless to rank organically for this because the page will be irrelevant once the sale is over. You can use PPC to display your site in SERPs for a limited time and then terminate the campaign when you no longer require it.
It’s critical to embrace the hybrid approach rather than ignoring one aspect. You can boost your chances of ranking better in the paid results by combining PPC with organic search engine optimization. Because of a variety of criteria, different PPC ads will rank higher. These factors include the price you’re willing to spend, the relevance, and organic methods.
People that spend more on their advertising but don’t have quality content relevant to the keyword they’re attempting to rank for, for example, are unlikely to rank higher in the Pay Per Click ad results than a page with a lot of relevant, high-quality material.
For most niches, I would propose a mixed approach. It produces both long-term rankings for your brand and immediate results when needed.
Bonus Tips
After all, It’s all about getting the most out of every potential customer and visitor to your website. Someone searching for a service you provide can come across your page, read some information, and then depart without contacting you.
Rather than letting a prospective sale slip away, you can try to reclaim it by being proactive and employing a few simple strategies.
You can employ a variety of other conversion rate optimization services in addition to these two famous ones. Hybrid SEO is still a new concept for many digital marketing agencies but Klis Conversion digital marketing agency has an expert team of CRO professionals that’ll lead your business to new heights. They help to increase your sales and attract new clients.
