Top 8 Key Factors You Must Consider Before Website Redesign

The design of your Website matters on your brand image precisely the way your haircut matters on your entire look. We know how much you think before every time you change your hairstyle. Then, your Website deserves your attention more than that before it gets a new look. Right? We know, deciding to redesign your Website is thrilling. You are probably eager to start the process as soon as possible. We see the vision of having a shiny new website with all the things in place is so exciting. But, my friend, the worst mistake one can ever make here is rushing into a revamping website.

Blog Red says that up to 68% of people prefer choosing the brand with an eye-catchy and beautiful Website. As per a recent study by Digital Apeel, 3 out of 4 people judge a website based on aesthetics.

So, before you start redesigning your Website, you must get the essentials and the pain points to meet your expectations.

That’s why we have gathered all the critical data that will come in handy to turn your Website redesign project into a huge success.

Let’s start right away.

First off, let’s explain what does Website redesigning mean:

The term “website redesign” itself is self-explanatory. It is simply a process of renovating an existing website.

This process may differ upon the needs. A few websites might demand an aesthetic update. The rest need a complete do-over from SEO components to content.

What Are The Merits For Website Redesign?

Redesigning a website brightens the future of your business. It comes with loads of opportunities. It can help your business in the following ways:

• Better Conversion Rate

Sometimes a business can face issues like low conversion rate and improper navigation. A new website design will always help you to resolve those issues.

• Scope to Get Things Right

A revamped website gives us a scope to recreate the brand image, and it also helps you focus on the areas that will help your business grow.

• Boost Brand Image

Your Website and the face of your brand must go hand in hand. Otherwise, the potential customers get confused. A new website design will help you with that.

• Build Customer Trust

There is magic in high-quality designs. It increases customers’ trust. So, the visitors are most likely to pass their credit number or fill the contact form.

• Save Money

A beautiful website design comes with a price tag. But if you do it properly, Website redesigning will surely save you money in the long run.

Things To Consider While Website Redesigning:

These areas you must consider to give your Website a cutting-edge and fresh new design:

1. Redesign or Revamp?

Well, these two terms might sound similar and often confuse people. But, these are not same things. Revamp is a total overhaul. On the other hand, the redesign has no notable impact on functionality.

Revamp reshapes the structures and designs. It completely recreates the entire Website. You can’t even recognize the old Website you had after revamping it.

If you already have a cutting-edge website and need to change its look and feel, then only you should go for redesigning. So, you first need to figure out precisely what you need- revamp or redesign.

2. Review The Existing Website

Ask yourself these questions. And, you will understand what you need to change in your current Website.

What are Your Favorite Things On the Current Website?

• Make a list of these features.
• Can they stay on the new Website?
• Do they generate value for the business?

What Are The Things You Don’t Like?

• Could you make a list of them?
• Can you remove these things without affecting your business?
• Can the web designer redesign something better?
• Do they affect functionality?

When you hire web designers from invedus, they help you understand whether you need to tweak the features or dismantle the whole Website.

3. What Are Your Competitors Doing?

Here comes the critical task. That is checking your competitor’s websites.

What Are The Things You Love About Their Website?

• Make a list.
• Can those things help your business as well?
• Can you incorporate those things into your Website as it is?

What Are The Things You Hate About Their Website?

• There might be some features that will pretty much repulse you. But, these can be important for your business.

The expert web designers at Invedus will do a comprehensive analysis of this. They will guide you to understand why the competitor’s Website is better than yours.

4. Know Your Audience

Now you have decided what to do with your Website. Now the most important thing is to know who your targets are. If you target the smartphone generation, your design should follow their taste. It will not match the designs that a 50 years old person will love.

The smartphone people will visit your Website, look at it and buy your product. It is that simple. But, if your target customers are senior citizens, they will need more guidance and read everything you have written on your Website.

So, this area demands a bit more research and focus. You have to know how your target customers will find you. You need to develop optimization strategies according to these requirements.

5. Focus on the Functionality

Let me make it straightforward for you. People visit your Website for information. If a person is looking for something online, he wants to save time. So, the Website needs to give your visitors the information fast. It would help if the web design made it easy to navigate your Website to get the required information. It will generate leads more quickly. And, you will get more business.

6. The SEO Perspective

A new website must not harm the SEO work you have done on current content. The existing optimization and the unique design should go hand in hand.

7. Develop an Effective Content Marketing Plan

Original content plays a significant role in getting new visitors. More than 60% of your website visitors will feel positive when they see unique and fresh content. It reflects your company’s value in a very positive way.

You need to decide what type of content should be there on your site. The Website must stay updated. It would help to keep publishing new blogs, graphics, and marketing videos regularly. When you have a clear content marketing plan, you can implement the required changes.

Also Read: What Are the Major Advantages of Using Airbnb Clone for Cars?

8. The Master Plan

Chalk out your Website revamp or redesign carefully. Create a clear schedule of the milestones. That’s how you can help the website redesign company meet your expected deadline. It will prevent you from postponing the website launch date.

Develop A Plan as Well.

• What is your business goal?
• What do you want to make your visitors feel when they look at your Website?
• How many leads would you like your Website to generate?

It would help if you kept these aims and goals in your plan for future changes. It will make sure that the redesign process does not overwhelm your business.

Final Words

When you redesign your Website, the process will include lots of work. You already have understood this after reading the blog. But, you can make it easier when you get the right website redesign expert by your side.

 Having an external redesigning service provider like Invedus with you is as important as knowing what you want. Contact us at US/CA +1-888-346-8646 (UK +44-208-051-26) right now to simplify your journey and make it hassle-free.