SEO and content are directly proportional to each other. SEO is really important for garnering website traffic. This is because, without SEO, your content would end up at the far end of the search results which is not accessed by a lot of people which ultimately affects your website traffic. Individuals are most likely to stick to the first page of the search engines and click through websites right there. Search engines are always changing their search algorithms and to stay on top of search engine ranks, it is essential to write quality content.
Primarily, SEO is used to optimize the effectiveness of the content you are producing for search engines by helping it rank higher than content being produced by others who are using the same keywords. Here’s a quick guide to SEO content writing services that would help you keep on top and help garner more content traffic.
Keep Target Audience in Mind
Knowing what your target audience is looking for is essential for increasing website traffic. Make content that caters to the interest of the target audience. Research on your target audience and answer the questions they seek. You should mimic the words and phrases your target audience would use while searching for the answers you provide.
One way, this can be done is by searching the keyword you are working with and scrolling down to the bottom of the search page. Where you would find searches, queries related to your keyword. This would help you understand your audience and allow you to use the words and phrases they use while writing content.
Attention-Grabbing Headlines
Effective headlines are vital for gripping the attention of your readers. Headlines should be clear, attention-grabbing, and made with the use of rich keywords. Using rich keywords will help your content be pushed by the algorithm. A small amount of text should be able to make a big impression.
Headlines determine page views so make sure to spend a good amount of time on it. You must also, through your headlines, be able to establish your authority over the subject matter you are discussing. So, the reader must not only be intrigued by the headline. You must also gain their trust by subtlety telling your expertise over the topic.
Structure Posts Properly
No matter how good your content is, it can be lost easily if it is unorganized and is in an inefficient format. A better way would be to break your content into smaller paragraphs and add subheadings. This would help in keeping the reader engaged and would also prove to be an easy read for the reader. Usage of proper tag hierarchy for tagging headlines is very important to develop a well-structured piece of work.
Keep a Keen Eye on Keywords
Google’s biggest concern is being able to deliver to its audience top-grade search results. Thus, its algorithm works best with those content creators who match the keyword intent. Using relevant terms in headlines and the content allows the reader and the search engine to know what your content is about.
You also have to be very thoughtful while using keywords because using a lot of keywords can be off-putting for the reader. It is important to refrain from stuffing keywords. Keyword stuffing is the excessive use of the main keyword to increase organic search performance. This comes under cheating and can have severe consequences an example of which is search engine penalties. Use keywords naturally and tag relevant terms for each post. This also tricks the algorithm into ranking your page high on the search result page.
Link Building is Important
Links prove to be a very essential factor for SEO. If your work is used by another website, linking your content in your post results in a link back to your website. Adding an embedded code to your visual content also helps in content sharing and it again links back to the source.
Visual Aid Helps
Use images or any kind of visual aid to impress the reader. People tend to connect to visuals so use them to your advantage. Posts that contain images can be pinned which creates another opportunity for traffic increase for your website. Moreover, using keywords in alt text which is called the metadata helps in increasing website traffic.
Featured Snippet
A survey showed that less than half of Google searches result in clicks. Most of the time, users leave the search page without clicking a hyperlink. The featured snippet is the box that appears on top of the search page and briefly describes what is being searched.
When writing content for SEO, you should aim for the featured snippet whenever appropriate. If you are answering a question that can be explained in few short sentences, make sure that these sentences are added to your content. This gives you a better shot at being the featured snippet. It may not always increase website traffic, but it builds brand image.
Stick to the Point
The goal of SEO copywriting is to create relevant content. Google puts relevant content on top of organic results. Creating relevant content is the game of matching the keyword intent but that’s not the only important thing. It is also essential to prove to Google that the content you are producing is to the point.
To prove that your content is relevant, you should target the main keyword early in your work. For example, by mentioning the main keyword multiple times in the first two paragraphs of your written content.
Perfect Meta Tags
Google will shorten your headline if it possesses more than 60 characters. Thus, you have to be both creative and concise. You should also pay close attention to the description. Your reader is most likely going to read the description before clicking on the link. Therefore, you must pay great attention to the description underneath the hyperlink.
Moreover, Google pays great attention to the descriptions and uses them as an indicator of relevance. That is why you must pay great attention to and spend a great amount of time on the descriptions. Descriptions must grab the attention of the audience as well as proving to Google that your content is worth the ranking.
Monitor Your Activity
Google Analytics allows you to track the traffic on your page and the average time spent on your page. This gives you an idea of how users interact with your page. If there is less than average time then it is an indication that you were not able to cater to their queries. This also increases your website’s bounce rate since readers get bored quickly. This would allow you to understand where you need to improve to increase engagement and would also allow you to learn from your mistakes.
Use Supporting Keywords
One piece of content can rank for several keywords. This means that one piece of your content can be the result of many queries made. Targeting many related keywords with a single piece of content allows you to reach a larger audience.
SEO and content writing are both very important parts of creating a valuable presence online. The need to use different techniques to ensure high traffic and engagement on your website is a success in the digital world today. Using the techniques mentioned above does well for improved SEO content.
