Each business is unique, so why shouldn’t your business cards be unique too? Your business card creates the first impression of your business in the mind of the recipient.
If you want your customers and business associates to think your business is special and unique, it is important to ensure your business cards stand out.
Spot UV Business cards offer a look and feel which is different from the normal. In spot UV business cards the text, logo, and visuals are highlighted using a polymer which makes them stand out with 3D, glossy shine.
What is spot UV on a business card? What is a UV visiting card?
Spot UV business cards are also known as Spot Gloss business cards, Spot Varnish business cards, or embossed Spot UV business cards.
Spot UV or Varnish refers to a glossy coating that is applied only on selected areas of the business card. Areas like where the logo is printed are coated glossy to highlight the logo. Spot UV printing is normally done on matte finish or silk satin business cards.
What is Spot UV Printing? How is it done?
Spot UV printing is a printing technique in which specific areas of the business card are coated with a UV coating. This coating gives a 3D look to the design as the coated area pops out of the paper with a glossy finish. In simple words spot, UV printing helps in highlighting the key areas of the business card.
The spot UV business card printing machine applies ultraviolet cured coatings over the ink on business card paper. This deepens the color of the highlighted area.
The Spot UV print creates an eye-catching visual contrast between glossy and matte finish, which helps in creating a tactile experience for the senses.
It is advisable to use coated paper stock in the spot UV business card printing machine for the best results. Spot UV printing on uncoated papers can lead to bleeding of the coating into the paper.
How is spot varnish used in the business card design?
Spot varnish is like the cherry on top of your cake. Using it in designing the business card is like giving doing something extra to give a creative twist.
Normally spot UV is used for highlighting important elements of the cards like the logos or photos. You need to ensure that you don’t go overboard and use the spot varnish on all the text on the spot UV business cards. It is best used in scarce quantities. The ideal way to use the spot UV printing technique is by creating a unique spot UV pattern on the card.
What are the Benefits of Spot UV printing?
- UV coating helps in creating glossy visiting cards which make for attractive marketing tools. Spot UV business cards are more attractive and eye-catching as compared to uncoated business cards. The coating is very smooth to touch offering a pleasant tactile experience to the recipients of the business cards.
- UV coating protects the business cards; it helps to resist abrasions, scratches, ink smudging, etc. It gives a longer life to the card.
Both the above-mentioned benefits show that UV coating offers a competitive advantage which can help in enhancing the brand image and maximizing the return on investment. UV coating is eco-friendly; it does not release any volatile organic compounds.
Go for Spot UV Business cards
Choosing embossed Spot UV business cards over regular paper stock business cards is a low-risk; high-reward decision. Choosing them will help a business to maximize their return on investment with minimal investment.
UV coating helps enhance the company’s marketing appeal by improving the aesthetics and protecting the cards, above all it costs very little. Enchant your customers and business associates with spot UV business cards that glisten beautifully, adorning the business logo with its due attention.
