There are now over 367,000 orthodontists in the US. If you’re trying to attract more patients, you need a plan to stand out. Otherwise, your would-be patients might choose another orthodontist in the area instead.
Here are nine orthodontic marketing tips that can help. With these tips, you’ll have an easier time standing out from the crowd.
You can build brand awareness, generate website traffic, and start booking more appointments. Then, you can grow your practice and set your business up for success.
Eager to get started? We can help!
Give your orthodontic practice a boost with these nine simple marketing tips today.
1. Research Your Audience
Before using these orthodontic marketing ideas, take a moment to gather research. Research can help you make more informed decisions for your entire strategy.
First, it helps to take the time to research your audience. Incorporating insights from orthodontic treatment coordinators can provide a deeper understanding of patient needs, further personalizing and enhancing your marketing strategies. More precise marketing messages will help you connect with your audience.
Potential patients might have an easier time trusting you if you understand their distinct needs.
If you’re focused on a broad audience, segment it into smaller groups. For example, you can segment patients based on:
- Age
- Gender
- Location
- Education
- Household income
- Language
- Buying behaviors
- Interests
- Services (braces, Invisalign, etc.)
- Pain points
Once you segment your patients into groups, gather keyword research for each one. Keyword research can inform your content marketing strategy. You’ll have an easier time appearing for specific searches, too.
You can gather keyword research using:
- Ahrefs
- Answer the Public
- SEMRush
- Google Trends
- Keyword Planner
Focus on long-tail keywords. Look for keywords that are posed as questions, too.
As you gather your research, look at the visible orthodontics market as well. What strategies are your competitors using? Are they successful?
You can learn from their successes and failures when building your own orthodontic marketing strategy.
2. Build Your Brand
If you want to stand out from other orthodontic practices in the area, you need a distinct brand. Otherwise, you could fall into the background. Your patients might even confuse you with someone else.
Your brand includes your:
- Vision statement
- Mission statement
- Unique value proposition
- Logo
- Color palette
- Voice
- Tone
- Personality
- Imagery styles
- Font styles
Once you determine your branding, stick with it. Consistent branding will encourage awareness and recognition to grow. Use your brand throughout the rest of these orthodontics office marketing tips.
3. Update Your Website
Now that you have a new brand, update your website. Remember, you’ll want to keep your branding consistent across all marketing channels.
Make sure your website is fast, mobile-optimized, and easy to use, too. Otherwise, you could scare away visitors. If visitors leave without exploring your site, you’ll lose a lead.
Your bounce rate might rise as well. A high bounce rate can hurt your ranking on Google.
Instead, update your website to offer a positive user experience by:
- Getting mobile-optimized
- Speeding up load times
- Adding multiple conversion opportunities
- Adding a chatbot
- Removing clutter
- Organizing the navigation bar
- Adding an SSL certificate
- Using shorter sentences and paragraphs
- Avoiding jargon
Bad mobile optimization annoys about 48% of people. Consumers form about 75% of their judgment on a website’s credibility based on aesthetics, too. Make sure your website functions properly and looks great.
Consider working with an experienced web design and development agency for help.
Improving your website could set the rest of your orthodontic marketing strategy up for success.
4. Create Content
Once you update your website, it’s going to need fresh content. Otherwise, you might struggle to generate traffic.
Use your keyword research to cover topics based on the questions your customers are asking. For example, you can create:
- Blog posts/articles
- eBooks
- Webinars
- Videos (testimonials, how-tos, Q&A, company culture, etc.)
- Polls
- Quizzes
- Infographics
Use your branding throughout your content.
5. Get Optimized
As you start using these orthodontic marketing ideas, make sure to optimize your web content for search engines. Search engine optimization (SEO) will boost your ranking on Google. A higher ranking will help you:
- Generate brand awareness and recognition
- Rank ahead of competitors
- Establish your credibility
- Position you as a thought leader in the industry
- Generate more website traffic
- Generate more leads
- Build brand trust and loyalty
Consider working with an experienced orthodontist marketing team. With their experience and expertise, you can boost your SEO rankings. Then, you can reach more patients and start growing your practice.
6. Stay Social
Don’t forget to use social media marketing, too. Social media can help you engage your target audience. Potential clients can learn more about your practice and services.
Reformat your website content for social media. Then, add a link to your site within your posts. You can generate more traffic and leads as a result.
7. Use PPC
Pay-per-click (PPC) advertising allows you to create digital text and visual ads. Your ads can appear on social media, other websites, or Google. When someone clicks on your ads, they’ll reach your website.
Your orthodontic marketing agency can help you get started.
8. Nurture With Emails
Email marketing will help you nurture your existing leads. Make sure people who visit your website can subscribe through a form. Then, use an email drip campaign to keep them informed and engaged.
For example, you can send appointment reminders, birthday emails, or coupons. Consider using email marketing to share your blog posts, too.
9. Analyze and Optimize
As you start using these orthodontics marketing tips, make sure to analyze your results. Which blog posts are helping you generate the most traffic? Which social media posts gain the most engagement?
Your data can help you make more informed marketing decisions in the future.
Otherwise, you might make assumptions about your future orthodontic marketing ideas.
Once you gather your data, optimize your campaigns. You can save money, gain new patients, and improve your ROI.
Brush Up: 9 Tips for Improving Your Orthodontic Marketing Strategy
Developing a strong orthodontic marketing strategy can set your practice up for lasting success. Give these nine tips a try! Start attracting new patients with these nine easy orthodontic marketing ideas today.
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