.When finding solutions to this, they always come across the fact that the most effective way to drive organic traffic to a web store is through SEO. However, the real challenge is actually getting a website ranking on the search engines like Google and increasing traffic. It requires help from SEO experts and even Shopify developers. That we have on board at Xcentric Services. Being an agency, when we provide Shopify Development Services to clients, we follow some best SEO practices to optimize web stores post-launch. Let us take you through them before you get on board with us to launch a Shopify web store and drive organic traffic on it through SEO.
SEO for a Shopify Store: What You Should Know? Over the last decade, SEO has undergone extensive changes and modifications. Today, SEO specialists need to adhere to some new and updated guidelines as they optimize web pages or web stores. Global users might find such changes impacting their online businesses adversely. So why should you hire Shopify developers from an agency like Xcentric Services and not do it yourself?
Shopify eCommerce Store
Ecommerce has become a critical sales channel for businesses in nearly every industry. Whether you’re selling physical products, digital products, or services, an eCommerce store can help you expand your reach and increase sales.
But as lucrative as eCommerce can be, it also presents a challenge: competition.
Today, the world of eCommerce is more competitive than ever before. With so many options for customers to choose from, standing out from the crowd is a huge challenge for any business.
That’s why it’s essential that your eCommerce store offers an exceptional user experience and stands out from the competition. To do this, we utilize Shopify’s advanced capabilities to create a unique.
Shopify is one of the most powerful eCommerce platforms tool available for Business. And with our team of experts at your side, you can take advantage of its capabilities to create an online store that attracts customers and increases conversions.
Understand Shopify development Store
As a Shopify Partner, we can create a Shopify development store, which you can access from your Partner Dashboard. They’re free of charge, hold no time restrictions, and offer most of the same functionality as the Advanced Shopify plan. You can also process an unlimited number of test transactions using Shopify’s built-in Bogus gateway.
Develop and test Shopify apps, themes, or extensions as you’d like. You can also process an unlimited number of test transactions using Shopify’s built-in Bogus gateway.
We will work with you to develop, improve and test Shopify apps, themes, and extensions. This can include developing new apps or extensions, improving your existing ones, and testing them out using Shopify’s built-in Bogus gateway.
Enhancing development store functionality
When you’re developing a Shopify app, it’s useful to have access to a collection of apps that you can install onto development stores for testing purposes. As a Shopify Partner, we grant you access to our Partner-friendly apps. Which are all available for developers to use for free on development stores.
The paid apps on this list will only start charging once the development store is switching over to a paying plan. If you already have an app in the Shopify App Store and want it to be free on development stores, fill out this form to have it added to the partner-friendly collection.
We are glad that you will be interested in our Partner-friendly collection. This curated set of apps enables development stores to install any app on the list at no cost. We know that testing your apps is an important part of making great software. So we hope this will help you to get the work done you need to do.
Shopify Developer preview stores
You can enable a developer preview when you create a development store. A developer preview gives you early access to new Shopify features. Because it allows you to build and test your apps against them before they’re released to merchants.
A Shopify app development with a developer preview enabled has access to all of the features available on the Advanced Shopify plan. But it cannot be transferred to another owner or upgrading to a paid plan.
You should use a development store with a developer preview if you want to test apps against upcoming Shopify features. But don’t want to use your own merchant account or personal information as part of that testing.
If you want to use advanced features and an existing merchant account, then consider switching your existing store to Advanced Shopify instead.
Increasing Organic Traffic
We’ve been working on increasing organic traffic to Shopify stores for a long time. And we’ve found that SEO is one of the most effective tools available to increase organic traffic. Here are five ways we use SEO to increase organic traffic.
1. Compelling Meta Descriptions
We’ll use our meta description as part of Google’s algorithm to help determine the relevance of our website to search results. We make sure it’s clear what our content is about, and describe the product in a compelling way so that people click through to our store and buy it.
2. Good-Quality Keywords
While keywords are an important part of SEO, they’re only one piece of your search engine optimization campaign. Make sure you choose good-quality keywords that match your brand’s target audience and don’t include any unnecessary words or phrases. Because the highest-ranking searches are often the ones that contain all the terms you need.
3. High-Quality Photos
We take high-quality photos for product pages, blog posts, and other content that we publish on our Shopify store. We are posting photos with a focus on showing examples of how each product looks when it’s used as described in its product description. Because this is what people expect from our brand and customers.
Shopify’s Logical Website Structure
A website that is logically structured for both humans and search engines is an important component of an effective digital marketing strategy. A logical website structure consists of a hierarchy that shows how each page on the site relates to the others. The ultimate goal of this structure is to give visitors and search engines an easy way to navigate the site.
The way pages are organized on a website should be straightforward, not convoluted or confusing. As the name suggests, the site map tells visitors what pages are available on the website and how they relate to one another. If a visitor can’t figure out where they are in relation to other pages. And also they’re likely to hit “back” or “home” or leave your website altogether.
It’s also important because it helps search engines understand what pages exist. So that they can send traffic (i.e., visitors) there through their results page rankings. For example, if you have an article about “digital marketing,” it’s very helpful to include links from other parts of your site that point directly to that page.
Ensuring Fast Website Speed
Website speed is crucial to making sure your Shopify store is as successful as possible. If a website takes more than five seconds to load, you can lose nearly 80% of your visitors. Nobody wants that, least of all us! That’s why we make it a point to check the speed of every store we launch and make sure it’s as fast as possible.
That’s not just a matter of keeping our clients happy; having a fast website is Google’s preferred way to rank websites. So not only will your customers find your website less frustrating when it loads in an instant. But Google will reward you by ranking you higher, so even more potential customers can find your site!
