Redmi mobiles’ large fan following in India can be attributed to three key pillars of its strategy in India: An excellent price to features ratio, extremely competitive pricing, and a loyalty-inspiring manufacturing and employment footprint.
This approach is pursued by most of the smartphone brands that have managed to carve out a space for themselves. Indian buyers are very discerning — only the top end of the market has the bandwidth for emotional buying. That’s not to say that brand loyalty cannot be sought; brands can get that loyalty provided they offer competitive pricing and value for money. Redmi has achieved this fine balance.
Let us look at one of Redmi’s most popular products to explore how the brand maintains an edge in terms of its price to features ratio. The Note 8 Pro is one such especially popular Redmi mobile, so much so that it has made it to the list of “most searched smartphones by Indians in 2020” released by Google. This smartphone is actually the perfect example of both, the excellent price-features balance and the competitive pricing, seen in Redmi mobiles.
The Redmi Note 8 Pro comes with 6GB RAM, essential for smooth operating of the device, and 128 GB internal storage, a 20MP selfie camera and a quad rear camera set-up that boasts one 64MP lens, and is powered by the Helio G90T professional gaming octa-core processor. It runs on a long-lasting 4500 mAh battery and is accompanied by a 18W fast charger. The brand proudly advertises the fact that this Redmi mobiles was the first in the country to have built-in Alexa.
All of these amazing features come at an extremely competitive price of Rs. 16,000 to Rs. 17,000. In fact, buyers can find several amazing Mi mobile options in this price segment, including the Redmi Note 9, that shares most of its features with the Note 8 Pro. It is priced slightly lower, at about Rs. 15,500 approximately, and still packs in amazing features. These include a 48 MP quad rear camera and a 13 MP selfie shooter, a 2.0 GHz MediaTek Helio G85 octa core processor and 5020 mAh battery.
Incidentally, it was not just the Note 8 Pro, but also the Note 9 Pro and the Note 8 that made it to Google’s list of the top 10 most searched smartphones in India. Mi mobile hogged 30% of the list!
In addition to pricing and features, Mi mobiles’ popularity quite likely emerges from the fact that it dealt with the “boycott Chinese brands” sentiment not just with smart PR, but also with hard numbers and honest arguments. When the anti-China chorus was at its highest pitch, Mi mobiles’ spokespersons drew focus to their 50,000 Indian employees, their India-based R&D centre, and the fact that most brands, including the Indian and American ones, source products from China.
If you are part of the Redmi fan club, or you simply want a feature-rich smartphone at an affordable price, you can get the mobile of your choice right away by shopping on the Bajaj Finserv EMI Store. Simply use your Bajaj Finserv EMI Network card to enjoy the benefit of getting your device immediately, even as you pay subsequently in monthly instalments.
