Introduction
Google will roll out a new update, dubbed by the Page Experience Algorithm update. Google has announced the release of the update in its blog post of May 28, 2020.
Pages Experience is a collection of signals that determine the user’s level of interaction with a website. In the following Page Experience optimization guide, we’ll learn the best ways of optimizing your site for a great user experience. Let’s start!
What is the Page Experience Algorithm?
Google’s Google Page Experience algorithm measures the website’s total experience as users interact with it. It goes not limited to the informational value provided by the content of your website.
Page Experience algorithm incorporates the following essential signals that evaluate the user experience in real-time in terms of performance, interactivity, and stability of the visual experience:
- HTTPS Implementation
- The Core Web Vitals
- Utilizing Interstitials Which make content less Accessible
- Safe browsing
- Mobile Friendliness
The idea behind this Page Experience update is to provide users with an improved user experience. Users may submit the form on certain websites because the submit button is accidentally placed below the finger.
These kinds of experiences can be very irritating for users. Google aims to lower the rank of websites that don’t provide the best experience on their pages to users.
What Effects Does Page Experience Have on the Ranking?
The Page Experience update will impact the rankings of pages that fail the Core Web Vitals assessment.
Content remains the most crucial ranking factor, but Google will prioritize page experience and rank these pages higher in results for searches for similar pages.
Therefore, if you wish for your site to get an advantage in the search results, you must begin to optimize your site to take advantage of this update. Google Page Experience update.
When is The Page Experience Algorithm Coming To Market?
It is expected that the Page Experience algorithm is not expected to be released before this year. Google will provide webmasters with six months’ notice before the launch of this Page Experience algorithm update.
Google has explicitly stated in their blogs that there isn’t an urgent need to act now. However, over the next months, you’ll have to optimize your website for Page Experience to continue getting the traffic from organic sources and maximize the positive impact of this change on your website.
SEO Tips to optimize your site to be ready for the Google Page Experience Update 2022
1. Create High-Quality Content
While the experience of a page is at the heart of the search engine’s Page Experience update 2022, the quality of content shouldn’t take offense.
Your goal is to create content that meets the user’s general-purpose, is easy to read, and offers value for visitors.
It is also recommended to include multimedia elements like photos, videos, photos, GIFs, memes, and infographics to increase the quality of your content.
2. Improve Site Navigation
To provide a positive page experience following google’s Page Experience update 2022, you must ensure that your website pages are easily searchable. It is where navigation on your site comes into play. Be sure that it’s properly planned and has a clear pattern.
SEO services check out how visitors interact on your site using the Behavioral flow report within Google Analytics to improve your site.
3. Make your website mobile-friendly
Mobile-friendliness can have a huge impact on your site’s ranking. Google announced that it would switch to a mobile-first indexing strategy for all websites beginning September 20, 2020.
Utilize Google’s Mobile-Friendly Test to determine if your website is mobile-friendly.
If your website is not responsive, it can be adversely affected as a result of the Page Experience Update. If you are running your website with outdated themes or the wrong site builder optimized for mobile devices, you should consider moving your site to a mobile-friendly web builder.
4. Increase the Speed of Your Website
The loading time is among the components of Core Web Vitals. The faster a page is loaded, the more enjoyable the user experience. And it’s not only Google who hates websites that take a too long time to load; it’s users as well (or, more specifically, particularly users).
When the load time for an internet site is increased from 1 minute to 3 seconds, the likelihood of a user being bounced increases by 32 percent. If it grows to six seconds, your bounce rate could rise by 106%.
PageSpeed Insights can also help you determine whether your site can pass an assessment test called the Core Web Vitals assessment test. It also displays an array of possibilities to boost your website’s loading speed. Be sure that your website meets this test to ensure a better user experience.
5. Enhance Your Site Security
Google expects webmasters to provide the most enjoyable experience for their users, which means protecting their personal information online. Weak security of your website can have negative effects on the SEO ranking.
Check that cybercriminals don’t hack your site. Examine your google search Console to determine whether your website has security concerns.
The information can be found in the navigation on the left side beneath “Security and Manual Actions.” Once you have fixed the issues, click “Request Revision” to notify Google that you’ve enhanced the security of your website.
You should also install an SSL certificate for your website. SSL means Secure Sockets Layer. This digital certificate is used to verify an encrypted connection to the website. It transforms your site’s HTTPS. Websites that do not have HTTPS are at risk of being infected by Page Experience Update
6. Concentrate on Content
As we’ve mentioned, the content is a major factor in the rankings of your website. However great a user experience your page provides, all of your efforts are wasted if your content isn’t high-quality.
7. Utilize Heatmaps to Identify Usability Problems
Heatmaps allow you to understand your visitors’ actions on your pages, what page they’re navigating, and where they’re stuck. These insights can assist you in enhancing your website’s design, allowing you to enhance the overall user experience.
Ensure that every place where users click will take users to the appropriate source (or page). If there are a lot of users clicking on those pages, this means that they are looking for something particular. If they are not, users will probably be dissatisfied, and that’s an undesirable outcome.
8. Reduce Bounce Rates
While the bounce rate may not be an integral part of Page Experience Updates, this number shows that your website offers value to visitors.
The high bounce rate signals Google that the website is not relevant when viewed concerning the searcher’s query.
It can be an indication of a poor user experience. It means that Google will eventually decrease the rank of your website for these search terms.
An average bounce of between 26-40 percent is considered acceptable. If your site has an unsatisfactory bounce rate of greater than 40%, you’ll have to improve your site to keep visitors on your site for longer.
Conclusion
The Google Page Experience Update will be released in 2022, which gives plenty of time to get ready for it. Follow the steps above to ensure your site is optimized for this new algorithm update so that you can remain ahead of the competition and provide value to your visitors to your website.
This Page Experience update is likely to launch in 2022. Google will notify webmasters six months ahead before launching the update. Therefore, there’s no need to be concerned now; you can take your time to optimize your website for Core Web Vitals slowly.
