When you have curated content that is amazing in quality, people tend to search for it, it covers the user intent, and search engines crawl through without hassle – sounds like a perfect combination for incredible SEO results, huh? But wait!
You can’t get your content ranked on top with these qualities only.
There are many more such blogs with similar attributes, giving you tough competition. Thus, it would be best if you established some authority to get them outranked with these top link-building strategies.
In particular, authority can be attained by earning links from authentic and authoritative sites from similar niches, boosting your brand’s recognition, and establishing an audience that can augment your content.
Even Google has clarified that the two most essential requirements for obtaining better SEO results include quality content and authoritative links, to be exact.
Initially, link building was very different from how it works today. With so many reforms in the google policy, quality has become the epitome of success. Consequently, link building is no more based on quantity but quality.
If you’ve worked closely with any link-building process, you must know it’s a time-taking process and does not just happen instantly.
The quality and authority of the pages you’re building links with matter the most when it comes to landing you a higher rank in SERPs.
Now that you know how and why link building is significant for better SEO results let’s jump on to digging the right strategies and tactics for efficient link building.
Consistent blogging is said to have the perfect catalytic impacts over link building with an estimated growth of 97% for inbound links and 434% more pages getting indexed; there are even more proven SEO strategies everyone should follow for better SEO results.
In this blog post, I’ve put together the best SEO solutions you shall get a hold of to bring incredible heights to your brand.
Top Link Building Strategies Everyone Should Know for Better SEO Results
Dive in to burst your curiosity!
Outreach & Introduce Your Content:
Outreach is a part of almost every link-building strategy. It can be referred to as reaching out to people from your niche and introducing your content to them—the way conventional selling used to happen – one to one.
You can introduce anything, be it a blog post, infographic, or even tools your website offers. The only condition is introducing them to people who are either mentioning your targeted keywords in their blogs or have linked to similar articles as yours.
Seems like a lot of effort?
Who can read all the content available online and find those sharing your target keywords?
Do not worry!
Several tools such as Content Explorer are available to make our lives a lot simpler. From helping you discover all the web pages with your targeted keywords to enlisting those linked to articles similar to yours, the tool does it all within nanoseconds.
Now all you have to do is dig out their contact information and shoot a standard email to all of them. Boom!
Strategic Guest Blogging:
We all know about the great benefits of blogging, don’t we?
Businesses that blog are estimated to generate an increased 97% of inbound links and attain 55% more traffic than usual. Similarly, guest blogging is also a means of becoming popular across the blogging business community.
But wait!
Are you making the right use of guest blogging and getting the benefits it has to offer? It does not just go straight, but guest blogging, when did strategically, brings a lot of authoritative links to your brand.
By being strategic, there’s no specific thing attached. It’s just that you layout your goals from the beginning and attains them by working accordingly.
For instance, your primary goal with guest blogging was to generate traffic. Your blogs must be well-equipped to drive traffic by all means.
The pro-tip is always to get your blogs published on sites that aren’t just entertaining guest blogging but also are likely to share your blog across social media platforms and encourage readers to do the same.
Activate Your Social Media:
Social media could be an outstanding contribution to your link-building strategies. It has the largest audience onboarded and could connect you with most of your potential clients.
Remember that you’re losing a lot if your social media isn’t up to the mark and seems inactive.
If that’s the case, it is high time you began activating your social media by posting images, videos, and whatnot.
Even being new to social media, you can boost your engagement and reach out to an expanded audience from your niche – creating an uplift in your link-building profile.
Utilize Broken Link Strategy:
This is a great link-building opportunity.
It can serve you perfectly if you’re too busy to write new and fresh content for both blogging and guest posting purposes.
How does that work?
This is simple, to be exact. All you have to do is look upon blogs with dead links and request the bloggers to replace that dead link with relevant content published on your site.
Easier said than done, manually implicating the backlink strategy is the real struggle.
However, we’ve got various tools like Ahrefs, etc., to make the process fully automated.
Look Out for Competitors’ Backlinks:
The key has been outranking your competitors since always.
So, the best way to do that is to know where they stand and how. Therefore, look out for their high-quality and authoritative backlinks and pull your strategy to clone them.
How to do that exactly?
Well, this is simple.
First things first, know your competitors and enlist the web pages that happen to be your direct competitors. Now analyze their backlinks and get access to them.
The next is to clone the best of your competitors’ backlinks using social media and influencer marketing tactics.
Curate Links Roundups:
Link building is all about the give and take. You cannot just keep adding high-quality and authoritative links to your stack without giving away the same.
Therefore, it’s always the best practice to keep linking to the blogs and sites high in quality and authority in your content.
It would help you expanding the network and boost your backlinks in the longer run!
Attain Editorial Links:
These are the most precious links which couldn’t be built but earned. And what helps you achieve the best editorial links is consistent blogging of quality content.
For that, you can write content strategically, planning over what could help your audience to a point where they are triggered to create a link from it.
The more editorial links you get, the better would be your ranking in SERPs.
To put it in a nutshell, the above-listed link-building strategies are superb for everyone who’s looking for improved SEO results. However, if you lack professional skills, there’s always an opportunity to hire from the top SEO companies and execute a stellar link-building strategy.
