Likes and comments are nice on social media, but it’s important to look at them as more than just numbers. You can use your Instagram comments to build up your business and turn people into customers if you know how to use them effectively, that is. Here are some tips to get you started using Instagram comments the right way, whether you’re a business owner or just an average Instagram user trying to network with others who share your interest in photography or fitness.
Who Should I Target?
The first and most significant question when it comes to social media marketing is: Who are you trying to reach? Focus on one specific group at a time, whether it’s a segment of your company’s customers or employees. Making sure you know who you’re targeting lets you tailor your message and ensure that each social media marketing service works toward reaching that goal.
Facebook, for example, has audience options that let businesses zero in on users by age, gender, interests, and more. Knowing your target market will also help you choose which Social Media Marketing Services work best for you. For instance, if all of your potential customers are over 50 years old, using Snapchat may not be worth it—but if they’re tech-savvy millennials, Instagram may be a better choice.
Step 1: Create an Engaging Post
The first step in using your Instagram comments to turn people into customers is to create an engaging post. Engaging content will attract followers and elicit a positive response from them, which will help you generate sales and leads. This means that you have to pay attention not only to your images but also your captions and hashtags—you want all of these components to work together seamlessly. You can also create custom filters on top of original ones, including retro, vintage, film noir, black & white, or cross-process effects, among others.
Step 2: Engage with Others
Once you find a post worth engaging with, leave a thoughtful comment. Like and share it, as well—it’s important that your comments don’t feel like blatant advertising (your business is no more important than anyone else’s).
After all, if you engage others early on and are an active part of their community, they might just invite you into their own circles later on when you release something new or have an announcement. When crafting your comment, try to do these three things: first, make sure it’s relevant and helpful; second, make sure it’s personal; third, always remember that people buy from people they know.
Step 3: Ask for the Sale
So you have these people with similar interests, and maybe you even know what their pain points are, but your job isn’t done yet. You need to get them to take action. What better way than by ending on a strong call-to-action?
The old saying you make money when you make sales couldn’t be more true in content marketing. If someone is reading your post, it likely means they like what they see, so now it’s time for you to ask for that click or form submission. Do it professionally and confidently by ending with a call to action.
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Step 4: The Hashtag
Hashtags are a crucial part of every social media post. I was taught early on in my career that hashtags can do a lot for you, and I still think so today. And when it comes to hashtags, there are no hard and fast rules: Using too many of them can make your posts unreadable, but not using enough can limit your audience size. That said, a great general rule is that 1-to 2 hashtags are just fine. Remember what we’re trying to accomplish here:
We want people who wouldn’t otherwise see our content on their own to get exposed to it. If we use more than two hashtags, then people will start clicking away before they even get to read anything about us. If we use fewer than one or two hashtags, then we run into another problem: How will anyone find us? The whole point of posting something on Instagram is for someone else to find it—so if we don’t include any way for them to search for us, then they won’t be able to find us at all! In short:
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Be sure you’re using between one and two hashtags per post (and try not to use more than three). Make sure they’re relevant and related to your business/brand/content.
Don’t ask questions
We all like validation, but there’s an art to giving compliments. Avoid likes and choose a real comment that fits what you love about someone else’s photos. You can share their joy, give them an inside joke or congratulate them on something they recently did. When you add photo credit at bottom of your post, not only do you give that person credit for their work, but it also shows your appreciation for it. And as we said earlier, nothing attracts more followers than showing other people how great they are at what they do!
Show appreciation
A simple, thank you in your comment can mean a lot. It may not seem like much, but showing appreciation for your customers will improve relationships and even sales. When people know that their comments are appreciated, they’re more likely to show interest in what you have to say next and are more willing to buy from you. Comments like to thank you and nice! Show that we appreciate people who take time out of their day (and maybe spend money) just so they can leave us a short little comment on social media.
It doesn’t take much, but it’s important—and it could lead them right into becoming paying customers. And if they’re already customers? You might be able to turn them into brand advocates with a simple thank-you. So why not try thanking your fans once in a while? You might be surprised at how big of an impact it has. After all, when someone leaves a positive comment on one of our posts or tags us in one of theirs, there’s always something we can do to respond with thanks. If nothing else, reply with thanks!
Test before you scale
When you have a new idea for your business, it’s easy to get excited and jump right in. It’s tempting—and dangerous—to try scaling your business before you’ve even tested it out. You’re just one of many people who want to do what you do; there are plenty of other options out there.
You won’t even be able to keep up with orders if customers can’t get in touch with you or learn more about your services when they want them. Before getting started, make sure that your website is user-friendly and that you have clear contact information, so interested clients can easily reach out when they’re ready for more information.
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Conclusion
We know what you’re thinking: That’s a terrible idea! No one’s going to buy from me through Instagram. And you might be right. The whole point of online sales is that they can happen anytime, anywhere. So why would someone make a purchase through your Instagram? Well, not everyone will. But some people will. And maybe even more than some, depending on your niche and how much effort you put into it.
