The mobile application industry is too competitive these days. To sail through the ocean of competition and come out successful, you need to have a path-breaking vision. And a clear-cut approach that ultimately satisfies the users. Gone are the days where you just throw an idea in the market to see how it performs out there. It has become so tough these days to even come up with an idea that has not been thought of or produced before. It has now come down to finding niches within niches. If you’re looking to create the next big thing in the tech world, launch a fresh idea that can break the market. It may not be easy but not impossible either. All you have to do is stay motivated and follow the right procedures in place. Here, we have explained the important things that you need to consider before kicking off your mobile app development.
An elevator pitch and a clear product description
First of all, start your idea with an elevator pitch. You can clearly define your idea with proper segmentation of what, why, how, and where. ‘What’ refers to the idea and the product in itself. ‘Why’ must address the solution to a problem that has not been addressed yet. ‘How’ will talk about the look, feel, and functionality of the end product. And ‘where’ tells the platform that you’re going after. Make sure you have fitting answers and sufficient justification for each of them. First, go through a lot of trial and error till you come up with a statement that satisfies your end goal. Try it out with potential clients, investors, and developers to arrive at your final version.
Market research and competitor analysis
The foundation of your mobile application takes its shape here. You might have an idea but it would run to the ground if there’s no appetite for it in the market. Understanding the market trends must be the first thing that you do before starting your mobile application development process. You can do this by properly presenting the problem that you are looking to solve. Predict how much of a commodity that your solution can potentially become over time. You must also ensure that you are launching your application at the right time and at the right place. A lot of ideas got buried in the market since they were deemed ‘so ahead of time’. And this can be the last thing that happens to your app.
And then comes the competitor analysis. Either you can start developing an idea from scratch. Or revamp an existing idea and do it your way to provide a better result. A lot of successful mobile apps in the market are not the ones that were developed first but rather the ones that did it better.
Technology stack
There are many programming platforms available for both front-end and back-end application development. Make sure that you have a solid justification for your platform choice. Decide whether you are going to go all-in with both iOS and Android platforms. Or if you are going to go segment by segment after analyzing all the responses in one platform. If you are hiring mobile app development services, then you should also come to proper terms and agreements about the source code ownership and completely written from scratch programming.
Budget and timelines
When you’re launching a hot idea in the market, it is necessary that you assure yourself of a development cycle that comes with a quick turnaround. In addition, you’d have to fix upon a budget along with decent buffer amounts. You’d have to factor in all the amounts that are needed for getting development tools and project management software. Also, you need to consider retainer rates in the case of hiring third-party professionals along with other unexpected expenses that might come your way. Always get a quote from three to four vendors, and compare them against each other. Also, test the quality and ask for their portfolios to select the best one among them. There are high chances that you might face delays in the overall process. So, always keep your launch date flexible to make plans at each stage of development without having to rush through the process.
Monetization options
Only with a preplanned revenue generation plan in place, your mobile application development will result in profit. There are many ways of making sustainable income generation with the application that you launch.
Free trials:
Here you can attract your customers to buy your premium features after giving some of your basic features for free download.
Subscription basis:
To get repeat purchases, you can try the subscription model for your application. Give out your paid features for a lesser price but have your customers keep paying monthly or at other frequencies to continuous usage.
In-app purchase:
You can offer another product or service within your application that you can additionally charge your customers for.
Advertising:
There are a lot of ad platforms that you can sign up for to advertise your application. Thus you can attract users and in turn receive decent revenue out of it.
Paid app:
You can choose to make your app completely paid. Here the users pay to start enjoying even the basic benefits of your application.
Know the trends
Staying up-to-date with the current market trends is important especially when it comes to a rapidly evolving industry like mobile apps. Here we have listed some of the hot trends in mobile app development services.
Internet of Things
IoT or the Internet of Things refers to a common network where electronic devices are interconnected. People are now more reliant on technology for even simple things. There is a steady increase in the development of IoT devices for our day-to-day activities over a lot of niches.
Wearables
Wearable tech is growing for better each day around. Initially started with tracking apps for counting the number of steps a person takes, it has come a long way now. Now, they can perform some far advanced tasks like tracking heart rates, identifying sleeping patterns, measuring blood pressures, calculating body fat percentages to name a few.
5G Technology
5G network is said to be almost a hundred times faster than 4G. You must explore the full-on potential of 5G tech in your mobile applications. You can incorporate a lot of advanced features and functionalities within your application without compromising on the load times and ease of usage. 5G offers an almost 10 times decrease in the latency of application while also increasing the network usage efficiency and traffic influx management.
Predictive analytics
Now it’s all about how well you understand your users and personalize their experience. A good example of this would be the entertainment platforms like Netflix and YouTube which offer relevant suggestions for their users depending on their usage patterns. And it proved to be a massive success. It is not just enough for you to collect data from your users anymore. But rather break down these into patterns and predictions that can be used to give a personalized experience to the users.
Conclusion
We have summed up pretty much everything that you need to know to make your mobile application a successful one. iTrobes have extensive experience in developing innovative mobile apps from scratch and successfully launching them into the app market. Our experience encapsulates diverse niches and application requirements. We have helped businesses from different industries to build mobile applications that rightly fit their business vertical.
