When was the last time you bought candles? Probably not a long while ago. Candles hold a special slot in our lives. They symbolize peace and festivities. Custom candle boxes can be used for varied candle types that cater to different occasions.

Having customized boxes is helpful in keeping a close connect with customers as well as spreading brand awareness. But particularly for candle manufacturers, these boxes offer protection and confinement of the candles’ aroma. Both of which are the basic elements of customer expectations. Without the perfect shape or fragrance, the candle would not please buyers and your brand would miss the opportunity to impress clients. Out of the many packaging options, custom boxes stand out due to their ability to adapt to varied retail environments.

Once you have agreed on the basic functions of these boxes, the next step is to make the boxes reflect your branding. How can the packaging attain such a feat? Here are some ways that it can fulfill your branding tasks. Make the most of your custom candle boxes by designing them to your brand requirements. This includes custom shapes and varied box formations. Boxes, in general, have escalated in importance over the years. As crucial they are in storing your items securely, the boxes are also an equally significant branding gadget.

Twist and turn!

Let’s face it; boxes are fun to open. Your boxes show how much thought has been put into pleasing the customers. Ordinary boxes may keep the candles from getting spoilt but they look bland. Candles are used for a variety of purposes and it is important that the boxes reflect this.

There are a lot of materials that can be tailored to take any shape and form that best suits your candles. Custom cardboard boxes top the list due to their ability to sustain severe transport and weather conditions. Other than these, there are Kraft, rigid, and corrugated boxes available for the candles. On top of this, each material can be molded into creative shapes that can add to the appeal of your candles and make customers notice them quickly. These are:

• Display boxes
• Folding cartons
• Auto-lock boxes
• Gable boxes
• Sliding boxes
• Packaging sleeves, etc.

The beauty of customization is that you can have boxes made particularly for your candles. Any creative design can be brought to reality with expert designers.

Play with colors

Candles are special in the way they are used. From birthdays to anniversaries and dinner parties, candles are a must for every occasion whether small or big. Hence, the boxes must be aligned with the uses. Imagine buyers looking for Christmas candles, would they be enticed to buy candles that look boring? Absolutely not!

The boxes must be printed with lively and relevant colors that tell the buyers of the aroma of the candles. You must have seen lavender scented candles in purple shade boxes, vanilla in white, and so on. Also, special events like Easter and Valentines are marked with specific colors on the boxes. This is a creative idea to sell more candles as customers feel that these are the ones for them.

Mix and match shades can be the prime reason that shoppers pick your candles even though they originally didn’t intend to purchase them. Such is the power of colorful displays. You can convince customers of your custom candle boxes when they see them in beautiful hues.

Fascinate viewers

Custom additions are great to give a positive aura to your brand image. You can add them to your boxes for an enhanced effect. These include:

• Foil stamped and embossed logos.
• Die-cut shapes with window cut-outs.
• Glossy & matte laminations and coatings.
• Custom box thicknesses
• Handles, ribbons, custom perforation, hang tabs, and more.

Including these can enhance the appeal o the brand. It helps to convey that your candles are premium and better than the other options. People also engage in impulsive buying. Seeing the candles packaged in engrossing boxes can boost your sales figures. There are a lot of candle sellers that try to take benefit of such customer behavior and use this to sustain themselves in the candle market. Your brand can also become more popular once the candles are displayed in such fascinating boxes.

Experts say that a lot depends on your brand image. It can:

1. Effect sales level.
2. Retain in people’s minds and create familiarity.
3. Fosters trust and brand loyalty.
4. Become a must-have for all occasions.
5. Repeat orders from buyers.
6. Help them to remember the candles because of the brand image on the boxes.

So, using these to outshine rival brands can become a piece of cake!

Revive customer attention

If you have been operating in the candle market for long but haven’t yet found a loyal fan base then these boxes are your true calling. With so many effective features, the boxes will win over customers in no time.

Attractive graphics attract the most attention and these boxes are the best example of this. In severally packed retail stores, it is compulsory that the customers notice your candles at the first glance. Otherwise, their attention can be diverted to other brands. There is only a small bracket of time that customers spend on analyzing the products. So, make the most of this with attractive and creative boxes. When the customers see your candles, they must be able to:

• Differentiate them from others and know your brand identity.
• Read the contents because they would want to know brand and product details.
• Be educated about the other candles or products that your brand offers.
• Memorize your brand image so they spot it anywhere they see it.

Enabling this to happen requires your boxes to allure and educate at the same time. Customers are looking for attractive features in candles and their boxes for them to be able to select those from the store racks.

Fix your budget

Custom candle boxes are also pocket-friendly which means that you won’t have to spend a fortune in obtaining them. This brings down your market expenditure drastically. This is not just about being easily available but also being effective in marketing the brand to target customers.

There are many businesses struggling to cope with their financial constraints. These boxes are made with recyclable material that is cheaper to obtain. Plus, the paper stock is enough to hold the candles in place during long journeys. When customers receive the candles, they would be rejoiced to see them in the original condition. Moreover, buyers repeat orders when they trust a brand for delivering as promised. Such positive feedback is only received when the boxes are made with creative content and reliable yet affordable materials. The boxes help lower your costs by:

• Reducing the need for excessive promotions.
• Keeping refunds at the minimum.
• Creating a happy customer base.
• Shifting the focus towards your brand and boosting sales.
• Enabling you to design the boxes as per your budget.

With all of these features, these boxes are the new must-have commodity that pushes your brand recognition forward. You must align all your resources to reap the highest returns on them. These boxes let you achieve this by being the ultimate packaging solution.

Conclusion

Seeing the above reasons can satisfy your packaging needs and popularize your brand at the same time. Elevated sales and profits plus lower costs is a remedy for excellence!