Your exhibition stand is like icing on a cake. That means your trade booth will help to elevate the reputation of your brand & product. In simple terms, your exhibition display stands will help to strengthen up your marketing campaign.
Here, we are going to tell you some secret tips from the industry experts to design an amazing exhibition stand:
1. Eye-Catching But Be On-Brand
It is very important to design an eye-catching exhibition panels, but staying on brand is also an important thing. If you want to stand out in the crowded marketplace, then you should construct an exhibition stand with a unique design. If you fail to stand out in the trade show, then you will not be able to achieve your objectives.
The main objective of your exhibition stand is to catch the attention of your potential customers. The biggest mistake is investing in the cheapest exhibition stand.
Investing a little bit more for your trade booth can help you to get a high return on investment. Also, make sure that your eye-catching booth alone can not help you to get good sales. You should design a portable exhibition stands that reflect your brand.
2. Convey Who You Are And What Are You Selling
This is the right trick to stand out among your competitors during the event. By conveying the right information about your product and brand, you can easily grab the attention of your targeted customers. This attention will transform into a huge volume of foot traffics at your booth and elevated sale count. This is one of the simplest ways to achieve your objectives/
3. Use Right Booth Colors
Blue represents professionalism and makes your booth look organized. But, what if all exhibitors are using the same blue color. The potential customers will not able to find the difference between two different booths. You have to think creatively and pick the right color for your booth.
Make sure, your exhibition display color must be different from your competitors so that you can stand out during the event. In simple words, you should do an experiment with different colors.
Avoid going safe with blue color because it might not help you to get a good return on investment. As you have invested a lot of money in your exhibition stand, therefore you have to think about different ideas to achieve your objectives and earn high profits.
4. Incorporate Lights To Get Attention
The good lighting system highlights your booth during the event. By the appropriate installation of lights, you can easily bring your products under the spotlight. This way you can easily display your products to your potential customers.
There is another benefit of using good lighting fixtures in trade booth i.e. good ambiance and welcoming environment. But, too much light can create glare and disappoint your booth visitors. It is recommended to use LED lighting fixtures for desired effects and reduced electric consumption. You should think about various other exhibition stands ideas.
5. Associate Video Walls In Your Booth
Usually, all components of the exhibition stands are static. For instance, walls are static, hanging signs are fixed, tables are static, counters are static. In short, everything is static. You can incorporate some motion inside your booth by adding big video walls.
In these video walls, you can play brand video or product-related presentations. These immersive video walls will help in making your booth attractive to potential customers. The video wall will become the focal point in your booth and attract the passerby.
6. Create Focal Points In Your Booth
It is very important to create focal points inside your booth to drive the attention of booth visitors to a specific location. You can create focal points with architecture, enticing pictures, and stunning painting. The focal points not just drive the attention of potential customers to a specific location but also make your booth more interesting.
The main advantage of the focal point is to gain control over highlighting the major sections of your exhibition stand. During the exhibition, you can create the focal point in your booth by place the large size art piece. You can also hand signage with the brand name and brand logo printed on it.
7. Add Some Unique & Different Shape Materials
You should incorporate some different shape elements in your booth. This is another good idea to stand out among your competitors. For instance, if all other exhibitors are using circle shapes signs, then you should use another shape such rocket shape signages.
Final Words
The exhibition stands must be designed efficiently so that you can expect a high return on your investment and expand your customer base. A well-designed exhibition stand can help you to accentuate your business. A good exhibition stand will take your business to another level.
