Over 25 percent of search engine users click on the first Google search result. The second and third results also see decent action.
This tells you everything you need to know about organic search traffic. As a website owner or administrator, your pages need to rank high on the first page of Google, or any other search engine, if you’re to leverage the power of organic traffic.
So, how do you claim these coveted spots on search engine results? It’s a difficult task, no doubt, but you can do it. A 1st-page rank isn’t anyone’s birthright.
Continue reading to learn how you can increase your Google ranking.
Ensure Your Website Is Responsive
Desktops, laptops, tablets, televisions, smartphones, and watches are all devices that can be used to browse the internet. These devices have different screen sizes.
Is your website capable of adjusting and recalibrating itself accordingly? If it’s not, there’s a good chance only desktop and laptop users are having a good experience.
Fortunately, it’s easy to build a site that can work perfectly across all internet-enabled devices. You just need to implement a responsive design.
This design doesn’t just improve the user experience. It’s also good for SEO.
You see, web page speed is one of the factors Google uses to rank web pages. A responsive page loads much faster than a non-responsive page.
Responsive pages also record lower bounce rates. If a page opens fully and adjusts to the screen size, a user won’t have a reason to browse away immediately. This keeps the bounce rate low, which is what search engines want to see.
Create High-Quality Content
Quality content is one of the top ranking factors, but it’s not uncommon to find website admins posting low-quality content on their sites. If you do this, you’ll only be shooting yourself in the arm.
How do search engines judge the quality of your content?
Firstly, they look at the number of people reading your content and how long they’re spending on the content. Quality content not only attracts an audience but also makes the audience hang around for longer, yearning for more.
Secondly, quality content helps position your site as an authority in your niche. It won’t be long before other websites and blogs start linking back to your blog. Backlinks are a powerful SEO tool.
Now, what’s standing between you and quality content? Either you don’t have the time to create it or you’re not an expert on it. The good news is there are agencies and freelancers offering SEO packages that will enable you to get quality content.
Use Organic Search Traffic to Grow Your Website/Business
Organic search provides a cost-effective or free way to send traffic to your website. Whether you’re trying to build an online business or a personal brand, organic traffic will immensely boost your efforts.
Use this advice to increase your organic traffic, but there are more strategies you can implement. Explore our blog for more!
Read Also: The Amazing Benefits of Digital Signage For Your Business
