Guide to WhatsApp API: The Next Big Step to Establish Communication

With more than 1.5 billion users of WhatsApp across 180 countries, you and we are now a part of a digitized communication age! Indeed, this massive makes it clear now for every business to use WhatsApp to reach the right audience, with better conversion rates. 

Decide wisely, because it’s not so difficult for them. Indeed, while people may find WhatsApp the best way to address their complaints/feedback, it is one of the functional ways to reach them. Moreover, WhatsApp API now gives you the flexibility to send customized messages and personalized updates in just seconds.

So, let’s start by mentioning how WhatsApp API can be a boon for your business today. And also, explore the necessary things you must know as a business owner or a creative marketer.

What exactly does WhatsApp API for business bring for you?

To start with, the best way to understand the importance of WhatsApp API is to realize that you are the customer. So put your business in the customer’s shoes and imagine how they could feel most comfortable reaching out to a company like yours?

Yes, we are making it easier for you. For instance, we all accept that we all are someone’s customers. So, what is the first thing that you expect from the purchase process?

#1 PRIORITY being a customer

It is to get the correct information about any product or service.  That means you should be notified of being the end user, right? Plus, the customer always wants timely, personalized, and proper notifications wherever possible.

And this process is made easier with mobile phones. Yes, mobile phones are everywhere. You will find that a lot of customers engage readily with a mobile, with just a few taps in some seconds! Thus, providing information through mobiles is easy, so communication is better between the business and the customer.

The best part is that whether your customer is in work-out, shopping, or just scrolling Instagram, you will be able to impressively mark your presence with customized notifications on WhatsApp. In addition, WhatsApp API makes it easy for your business to work together, with all messages on a single dashboard and the facility to be online 24*7.

So, what does WhatsApp API help you with?

In one single line, it helps you completely automate your commercial communications. For example, if you are talking about order status, you can acknowledge the order’s status with the help of WhatsApp API for business. Businesses can send the,

• State of the order
• Pricing of the product 
• Directly send notifications, confirmations, and more, in just a single click! 

It can also deal with sharing your staff communications, shipping information, shipment and delivery notifications, and travel communications. In addition, WhatsApp API for businesses helps you reach your customer in real-time, making your customer connect more valuable and useful.

WhatsApp API for a secure experience

Your job as a business is easy because WhatsApp already does your half work! How?

People trust WhatsApp, and it has become an undivided part of our lifestyle. Moreover, people trust the WhatsApp application for its secure dynamics and end-to-end encryption. Since the first step to start with communication over WhatsApp is verification, it becomes easier for businesses to integrate it with their CRM. 

Thus, using the WhatsApp API or business, you can elevate this user experience to multiple levels. It’s a win-win framework that provides you with the right tools and technologies to connect with your customers. In addition, you get the in-built user verification process and reach the users who are interested in your business. 

Getting answers is now more accessible.

As a customer, what can be the most irritating and frustrating part of the purchasing process? Yes, while companies keep their clients in the dark, what is that one thing that will make you unique and loyal?

The first thing is providing your customers with the correct information at the right time. Of course, you should be keeping the terms and conditions a secret. So, in this process, it becomes essential for your business to answer your customers’ questions. WhatsApp API provides an instant way through which you can push the correct answers to your customers’ grievances.

So, as we say that you can customize messages, automate them, and enhance your customer’s experience. So, how will you be doing it?

WhatsApp Message Template with WhatsApp API for Business

WhatsApp template messages are the predefined message notifications and updates which allow you to connect with the customers without manual effort. Indeed, these template messages are a part of WhatsApp API for business. That means, to have access to the template messages, you should first apply for the WhatsApp API access. 

To make the process more comfortable for you, here is a quick read about template messages you get as a part of WhatsApp Business API. 

Best practices to use the WhatsApp API with template messages

There are some rules which come in with the WhatsApp template messages. For instance, the time access for sending the message, use of the content, and more. We will have a quick walk through of the good practices you should be following while working with WhatsApp API.

• 24 Hour Message Window

The rule is simple. There are broadly two situations in which you will be facing to interact directly with the customer. 

• First, if the customer messages you first.
• Second, the customers opt-in to receive notifications from your business.

So, undoubtedly, in the second case, you are the first person to initiate a conversation. So, we will take them one by one. 

Starting with the first fact that customers start the conversation, you will get 24 hours to reply to the customer. This 24-hour window is FREE of cost. That means you will not be charged any amount for your business messages. Now, responding to the customer has two options:

You can employ a manual agent to take care of the customer support

Or have the right third-party agent who provides automated AI-driven features, including the chatbots. 

Remember that as a business, if you cannot reach the customer in 24 hours, the service window will end. Post that, you will be able to send only pre-approved WhatsApp template messages. It is to ask the customer whether or not you can continue the conversation.

The second part of using template messages with WhatsApp API is if the customer wants to receive WhatsApp notifications from your business. These message updates can only come with template messages. So, generally, a piece of information is a form of delivery update, booking or payment confirmation, etc. So, the customer opts in for these notifications to make their buying journey easy and smooth.

So, you see, template messages play a critical role in continuing the conversation between a business and a customer. So, for the most common service scenarios, you can find the templates already present. But, with automated chatbots, the communication process becomes seamlessly powerful and effective. 

Benefits of using WhatsApp API for your business

• API integration is now super easy with WhatsApp API

You can readily integrate the WhatsApp API with your existing systems. Plus, we suggest you choose the right WhatsApp business solution provider to get advanced and automated features to tools to enhance your customers’ experience.

• You will be able to send branded messages.

The first step while opening your online business is to vary it. So, making your business a “verified business” also gets you the power to send branded messages to your customer. The API allows you to create loyalty and a trustworthy impression of your company in front of the audience. 

• Rich Messaging is now at your fingertips.

You can actively receive and send rich text files, word documents, PDFs, videos, images, CTAs, quick responses, and more. 

Plus, the branded stickers make it unique again for your customers. WhatsApp API helps you enrich the customer’s experience on the whole to create an enriching, easy-to-go, and memorable experience for all.

• Interactive buttons act as icing on the top.

Interactive AI-inspired CTAs, like buttons, can add quick replies and make your customers’ journey worth everything. In addition, these buttons make it easier to perform purchases, and your customers can establish trust for your inclusions on your website, campaigns, events, and others!

Lastly, as we end, we give you the best tips to start with WhatsApp API for business.

TIPS for WhatsApp API for your business

Indeed if there is already an invention benefiting significant businesses across the globe, why not use them? Believe the fact: Establishing customer engagement is a milestone to achieve for any business. 

WhatsApp API helps you achieve the same with the right features and tools. So, if you want the customer to read your messages and take positive initiative, get your communication skills paired with WhatsApp API.

Go beyond simple testing, and at the same time, customize, personalize the client’s messages to make them highly enriching. Make your notifications eye-catching, capturing the minds of the users. WhatsApp API undoubtedly gives all businesses a better way to enhance customer engagement, with functionality 24/7 and 7 days a week! 

Make your efforts for better communication count right with WhatsApp Business API!