As a business owner, you know how crucial it is to maintain a strong online presence and to get as many customers as possible through your website. While other companies might use more traditional marketing methods, such as newspaper ads and television commercials, you know that the Internet offers unprecedented reach at lower costs than ever before—and Google Ads and PPC Company are two of the best ways to do it. To learn more about how Google Ads and PPC Services can help your business succeed, read on.
Google Search Console
Did you know that more than half of internet users turn to search engines like Google before visiting a website? These types of ads, also known as organic results, show up at the top or right side of web pages and are usually identified by a little Ad tag or name. It’s important to make sure your website is registered with Google so your business will appear on its search engine results pages (SERPs). The first step is setting up your business in Google’s Merchant Center. Once you’ve completed that process, it’s time to set up your AdWords account. To have success with these programs, start by downloading an instructional guide on AdWords (this one’s good) so you understand what keywords matter most for your industry.
What is PPC and Why it is important?
Pay-per-click is a type of advertising whereby your company will pay each time someone clicks on your advert. The price you pay per click, known as a bid, is determined by keywords that you choose when setting up your account. Advertisers with higher bids have more prominent placement in results pages, but how successful an advert ultimately depends on how well it matches with searchers’ interests. If people aren’t clicking on your adverts, it’s because they either don’t relate to what you’re selling or they can’t find what they want from them. This can be frustrating for both you and searchers who often leave before looking elsewhere.
Google Webmaster Tools
Webmaster Tools is a free suite of Google services that provides rich information about your site, including top-level domain, subdomains, pages indexed in Google, crawl errors, site security issues like whether your site might be involved in a server-side attack or experiencing cross-site scripting (XSS) vulnerabilities. Webmaster Tools can also provide valuable insight into your users’ actions and behaviors on your site. Some of these features may require that you have a verified AdWords account. This free service makes it easy for users to find out if their sites are properly optimized so they’re able to attract more visitors through organic search results.
Google My Business
If you’re a local business owner, it’s important to have your company listed on Google My Business (formerly Google Places). Not only is it free, but having your information up-to-date will make sure that your customers can easily find you when they search for businesses in your area. Be sure to include contact information as well as details like operating hours, a link to an official website, directions if necessary, photos of each location, and any upcoming events or deals. To ensure that your business listing is trustworthy, Google My Business reviews should be coming directly from verified customers who have used your services. This means that you’ll need loyal fans sharing their thoughts about you on social media.
Google Analytics
Google recently launched a new tool that allows you to edit your campaigns while on desktop or mobile (in beta). The product has been designed as an easy way for AdWords customers with accounts in good standing to make changes to their accounts. Google has gone out of its way to highlight certain features such as the ability to start editing your campaigns directly from Google Search results, Make bulk edits right in AdWords Editor without having to log into your account, and search for keywords, ad groups, ads, bids, and other items across all devices at once. As Google says, you can now manage everything from one place.
Google AdWords Editor
If you’re not a Google AdWords expert, you may want to look into Google’s suite of free marketing tools. With AdWords Editor, a user-friendly desktop application, business owners can create, manage and monitor Google ad campaigns from a single computer. From keyword creation to insertion into ads, AdWords Editor does it all in just minutes. These features are very helpful if you’ve got multiple keywords or ads you need to manage in one place; however, they can be somewhat time-consuming if you’re just trying to make simple adjustments one by one. Even so, we think that most users will find that it’s worth it for the time saved.
Google Ads Express
Google has launched AdWords Express, which makes it easy for small businesses with limited budgets to take advantage of pay-per-click advertising. In fact, Google bills AdWords Express as an alternative for small business owners who think they can’t afford professional ad campaigns. Since Google takes care of everything from setting up your campaign (including choosing your keywords) to implementing changes based on performance results, there’s no need for you to worry about complex strategies or algorithms. Google also walks you through each step, providing helpful tips along the way. Best of all, Google AdWords Express is free!
Google Ads Keyword Planner
If you are planning on using Google AdWords for your campaign, I’d highly recommend that you use Google’s Keyword Planner tool. Not only is it free, but it also allows you to plug in your website and view statistics of how much traffic you might receive if a person searches a particular keyword related to your product or service. This tool is vital when deciding what keywords you should be bidding on in order to get new customers. It is important that these words relate directly back to your business. Since they will be used by someone who does not even know what they are looking for. Google can then match them with your ad, hopefully converting them into paying customers!
Bing Ads Editor (for Microsoft)
Google’s ads-management tool may be called AdWords Editor. But Bing also has a similar—and completely free—online tool called Bing Ads Editor. It works just like Google does. You can upload or create new ads, manage your ad groups and keywords. Monitor reports for performance analysis, view your budget details, and more. The interface isn’t quite as polished as AdWords Editor. But if you use Microsoft products on a regular basis. You might find that it is an easier tool to get comfortable with than Google’s. (Plus, it doesn’t require you to set up a Google account.)
Facebook Business Manager & Instagram Insights
Facebook Business Manager is a free tool that allows you to manage all your Facebook ads in one place. Rather than having to log in to multiple accounts. You can use FBMM’s dashboard to create, modify, schedule, view insights and reports for all of your campaigns. Google AdWords remains hands-down our favorite advertising platform for ease of use, great targeting options, and powerful reporting tools. But if you’re looking for more advanced options with a lower learning curve than Google AdWords. Facebook and Instagram might be better fitting for you.
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