A lot of factors and resources go into film making, be it a full-time movie, a short film or a small advertisement clipping. Once a firm decides to create an ex-plainer video aiming its marketing strategy, the vital decision is to shortlist and choose a video production company who can execute the task to perfection.
This requires a deliberate and systematic approach to select a video production company that can deliver the promise and that too within time. Here is a list of foremost factors that need to be considered before picking up a video production company:
Is the video production company reliable?
An expert and experienced video production company have an eye for details. They must understand the challenges that they are headed against. You need to have a plan, the resource, time, and budget to direction correctly. Thus, it is imperative to invest time and resources in selecting a reliable video production company. Look for feedback from existing and past clients of and utilize this content to assess the reliability and quality of work delivered by the company. This will conclude and give an essence of their engagement, teamwork, and versatility. After all, it is your responsibility to get a guarantee that the partnered video company puts a dedicated team on the job.
Does a video production company align with your company culture?
The video production company must provide an extension to the client’s team. Their work, style and personality must be aligned with the client’s team. The company must be active in asking vital questions to the client teams and respond with great ideas. For a swift exchange of ideas between the client team and the video production partner, the vision of the company must tally with your plan.
Does the company use innovative ideas?
The purpose of any short marketing video is to portray a message uniquely as compared to the rest of the competitors. The company you choose must be capable enough to entrust with the task to carve unique selling points of a product in the most creative ways. It must strive to create truly unique work and stand out from the pack to be the best. To check the originality and creativity, you can cross-check their previous work and examine it. You can also ask the company to pitch in a few ideas so that your creative team may assess and conclude. This simple exercise will help in determining whether or not the video production company has the ability to come up with something special.
Is the production quality good enough?
To avoid any jerks during the post-production stage, arrange an early inspection of the production quality of a video production company. You need to understand how low video quality can take away the charm from an entertaining ex-plainer video. To examine the production quality of a video production company, ask for a detailed list of clients, the recent work, and projects they have been working on. Such material will help you have an accurate representation of the current equipment and talent contained by the video production company. Bring the final proposal on the table, only after assessing these facts.
Is the video production company affordable?
Every client has a different budget allocation for various projects. Look for an affordable corporate video production company that fits your budget, before setting on the journey to find a reliable video production partner, list down all the features/ideas that you envision to have in the video and the variables that can be compromised. The adage, “the cheap comes at a premium may not always be true”. To hire a video production company within the allocated budget, you must plan to invite competitive bids from the prospective vendors and compare. Lastly, choose a video production company that is technically and commercially viable to be entrusted for the task.
