Have you created a TikTok account for your business? Today, TikTok is the fastest-growing social media platform and the number one choice for millennials. With over two billion downloads worldwide, many companies are realizing the importance of including TikTok in their digital marketing campaign.
However, no one is certain about what to post on TikTok. As a new platform, everyone is unsure about what is relevant to its users and the marketing opportunities it presents. To understand the relevance and potential of TikTok marketing, check out this guide:
The Basics of Tiktok
Video content is the heart of TikTok. Even if you intend to use TikTok influencers to do most of your marketing on the platform, you should still get an account for your business. Use this account to create and share video content related to your brand.
You can post videos that are up to 60 seconds long on TikTok. This allows you to create 30-second exciting and sappy videos to entertain your users. However, don’t post the same adverts you use on TV.
You can use the application to create the video then upload it for your followers. You can also record the video externally, then upload it on a schedule.
When uploading your videos, TikTok gives users access to numerous music videos and trending audio files to use on the video. With a fully searchable database of music, you can always choose your favorite genre. You can also engage with other TikTok users through likes, views, shares, and comments.
TikTok Marketing Strategy Tips
The younger generation is critical and skeptical about traditional methods of advertising. Most young people no longer listen to the radio or watch mainstream TV. They receive their news through social media platforms.
Younger people also use ad blockers when surfing the internet to avoid annoying advertisements from popping up. However, most young people spend an average of 52 minutes every day on TikTok. They take notice of any new influencers and the latest trends.
If you want to join TikTok and make the most of your marketing strategy, use the below tips:
Use the Right Hashtags
Like all other social media platforms, TikTok users depend highly on hashtags to rank and catalog their videos. You can also search for content on TikTok by subject.
When a user clicks on the ‘Discover’ icon at the bottom of the page, a list of videos is listed based on trending hashtags. Some of the most significant benefits of using hashtags on TikTok include:
- To identify competitors
- It helps amplify content reach
- It helps you get more followers
Remember to include relevant hashtags when you post your videos and avoid generic and popular hashtags. This will help you avoid getting your videos swamped and lost in a pool of content. Your content will be better off standing out in less popular hashtag categories.
Follow the Latest TikTok Trends
Always stay keen on trending hashtags and create videos related to these trends. Using this as part of your TikTok marketing plan will set you up for success. However, remember that trends are always fast-moving.
Keep an eye on current trends on TikTok and be ready to regularly change your content to keep up with the trends and craze. When you are sharing your version of trending content, please find a way to make it unique. Don’t just copy what everyone else is doing.
Include TikTok Influences in Your Strategy
On every social media platform, some individuals become influencers. This is not by mistake. They strategize and build a reputation based on the quality of content they create and share.
For this reason, it will pay off if you build a productive working relationship with these influencers. They will advertise your content to their millions of followers, helping your brand stand out more.
Thanks to TikTok’s fame, it has spawned a group of new social media influencers. These influencers are more famous among millennials and teens than traditional TV and Movie stars. Such individuals are pretty influential and will market your products and services to the right people.
Encourage People to Comment on Your Posts and Reply to Them
TikTok is like most social media networks, and it supports content that has a lot of engagement. Comments are the best way to achieve this engagement. By regularly replying to comments, you will be encouraging conversation with your potential audience.
TikTok often ranks comments based on the number of likes they receive. Therefore, ensure you make your comments meaningful and think through what you’re writing. Don’t just make a flat “nice post” type of comment.
Post as Often as You Can
TikTok rewards accounts that post videos frequently. The more content you post, the more followers you’re likely to have. The more times you post, the easier it will be for individuals to find your content and decide to follow you, like, or share.
You can also use SocialBoosting to increase your likes, views, and followers on social media platforms. It will also increase your exposure to more people interested in your content and what you post.
Use TikTok Effects When Creating Content
Every day, there are millions of videos posted on TikTok. To stand out from the crowd, ensure you do something different. Thankfully, TikTok offers numerous effects to help you with this.
You can find the effects under the effects tab, and they are split into categories. These categories include New, Trending, Interactive, Beauty, Editing, World, Animals, and Funny. TikTok also offers the green screen effect, allowing you to use a photo or image of your choice to replace the background of your video like it’s done in movies.
Now You Know All About TikTok Marketing
TikTok has taken the online world by storm. If you like creating dance routines and educational videos, remember to include TikTok marketing in your social media marketing strategy. TikTok is ideal for both business and personal branding.
TikTok is a space where your business can post authentic and fun content. With millions of users on this platform, high chances are there is an audience segment that’s ideal for your brand.
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