In this on-demand delivery era, the customer does not prefer to go to the pharmacy store and buy medicines. The customer wants to receive their medicines at their home.
According to the COFC report, 61% of people preferred to buy their pharmacy products online. Home delivery of pharmacy products is much better for patients.
If you are in the medicine or pharmacy products business, you are well aware of dealing with customers. But in this competitive world, there is so much that you can’t handle yourself.
You need expert advice, or you need a technical Online Pharmacy App Development solution that makes a strong bond with you and your customers.
If you are in this type of business, then you may face some challenges which is mentioned below:
Challenge of reaching more customers for pharmacy essential
Marketing plays a significant role to scale up your business. The more people are aware of your business and your services, the more you get customers. There are many promotional and useful marketing tool available in the market, which helps you to reach more customers. You can get quickly aware of them about your medicines and pharmacy products.
Competing with your competitors in pharmacy
Still competing in a competitive market is the hardest thing when you’re starting your business. Online pharmacy delivery apps are an excellent option to compete with your competitors. You can quickly contact your customers with mobile platforms. Also, your service must be available 24*7 for your customers.
Challenge of inventory related work
You face many challenges while keeping inventory related work like the number of medicines sold, remaining medicines, products that are out of stock, etc. using pen, paper, calculators that require more hard work. But an on-demand pharmacy delivery app allows you to see complete analytics reports on your smartphone.
Branding
If you want to recognize your brand like 1mg in today’s market, you must need an on-demand pharmacy delivery app solution, which is to help you to make your brand recognizable and reach more customers.
Deliver medicines at the time
This is extremely crucial to have a quick and reliable delivery system because any delay in delivering medicines has a fatal result for the patient.
Order allocation
Order allocation is the worst challenge faced by all pharmacists which led to costly for both pharmacists as well as patients — inaccurate allocation results in higher delivery cost and is also responsible for late delivery. For the patient, due to inaccurate allocation, patients may have to wait a long time, and in the worst case, it may result in death.
Lack of coordination of various teams
Lack of coordination between different teams may result in late or missed delivery, and sometimes it is very costly.
Opportunities of online pharmacy delivery app business
If you are in the pharmacy business, you know how tough it is to keep your brand moving and scale up your business in this competitive world. All pharmacy owners improve their various business strategies for growing their business.
They invest in advertising, discounts and offers, and make a strong relationship with customers.
The final goal of all these strategies is to build a strong bond with their customers.
According to statistics, the mHealth business apps will grow up to $100 billion in 2025.
The market for on-demand delivery apps is continuously growing, and there is no chance to fall.
This is the goldmine for business owners who are in medical sectors by investing in on-demand pharmacy delivery app development.
Due to COVID-19 pandemic, customers don’t want to leave their homes. Customers want to order online and receive their pharmacy products at their home.
An online pharmacy delivery app allows customers to get delivery of pharmacy products at their doorstep. An online pharmacy delivery app is the game-changer in the pharmaceutical industry.
Customers can use the pharmacy delivery app to browse different types of categories of pharmacy products or medicines and proceed to checkout order, make instant payment and get delivery at their doorstep.
Reasons Why Your Pharmacy Needs an App?
Health providers need to be able to deliver on their patients’ demands in order to keep their business afloat and keep their customers coming back. Here are some reasons why your pharmacy needs an app.
1. Convenience
From wherever they are comfortable, give patients the option to refill prescriptions. You automatically reduce the hassle and increase the likelihood when they are supposed to refill their medications.
2. Saves Time
Time-saving goes hand-in-hand with convenience. If patients can refill from the palm of their hand rather than going through the process of calling or visiting the pharmacy in person, they save time and effort every time they need to refill a prescription.
3. Fewer Phone Calls because of pharmacy app
The first line of defense against phone calls is your website and the app. To prove this, ask yourself the question: How much time are you spending on the phone? How many of those calls will be required to refill prescriptions? Let them do the work for your app. Your patient refills through the app of your pharmacy for every prescription that is one less phone call you need to take. Less phone time means more face-to-face time with patients in-store
4. Better Customer Service
Waiting in the line because somebody is on the call will make you frustrated. Community pharmacies are known for their personal, first-name approach to patient assistance. You can connect with the population of patients if you have an app and who want to take medicines digitally. Who prefers to come to the pharmacy physically? It also frees up some of your own time to consult with those patients.
Must Have Features of Pharmacy App, You should have
When you’re developing your mobile app, it’s important to know which features to include. Your customers will come back in droves and you’ll be able to increase your revenue with the right features. When you get in touch with an online pharmacy app development company, keep these four points in mind.
1. Customer Panel
- Prescription Upload: In this feature, the prescription of any customers should be easily uploaded so that pharmacists can see from their devices.
- Easy Register/login: Login and registrations system via email, social media accounts, or telephone numbers should be easy of app.
- Search Option: In search option try to include some advanced search filters.
- Medicine Information: Producer prices, details, and descriptions of available medicines should be easily seen.
- Find Substitutes: Give them information about their medication substitutes and cheaper options.
- Refill Prescription: Customers can get their prescriptions faster with an order history feature.
- Medicine Reminders: In this feature, Medicine intake alerts and notifications are a must-have element of the set of features.
- Payments and Offers: In any app there should be various payment options.
- Manage Profile: In this feature users can easily manage their profiles, mode of payment, addresses of delivery, and details of payment.
2. Admin Panel
- Inventory: It includes managing admins the event that they need to identify product expiry dates, see stock prices, and control item pricing.
- Orders: Admins should be able to monitor and track the status of all issued orders as the order process progresses.
- Manage customers: Admins should also provide a reliable customer records database for customer information
- Payments and Offers: This section includes payments and offers-deals and various user discount options as well as how payments are treated.
- Content Management: Includes FAQs, conditions, and terms.
- Marketing Tool: Admins may use this method to control ads, marketing communications, and marketing campaigns.
3. Pharmacist Panel
- Dedicated interface: Your distributor pharmacist will use the online console to handle orders and inventories easier
- Order Notification: Pharmacists are told of new orders via e-mail or online alert on time.
- Digitize Prescription: Pharmacists view digital prescriptions and easily access.
- Support: Customer support should be readily accessible for customer needs which are essential to customer satisfaction and retention.
4. Driver Panel
- Login: Drivers will easily log in using their preferred login credentials such as password, phone number, or social media accounts.
- Driver Profile: This helps Couriers to store the history of delivery.
- Delivery Information / Status: This functionality helps the driver to make required updates to delivery status development.
- Map Tracking: Couriers should use maps to manage optimal route and path of distribution
- Push Notifications: Couriers should also be able to receive notifications and alerts when placing orders.
Conclusion
This is the golden time for the business owners, who are in the medical sector to invest in on-demand pharmacy delivery apps to grow their brand and reach out to more and more customers. So build your pharmacy delivery app with the best mobile app development company who have a great work portfolio in healthcare sector.
