People invest a significant amount of time to develop an application. They create the entire app’s infrastructure nicely enriched with all features and functionalities. But what they often miss out on is the launch plan, which consists of just getting their app in the app stores.
When you are spending your time, money, and resources on the mobile application development you have always wished for; you must have a robust marketing plan as well to launch and scale it.
Some small and simple tips can help you propel a successful launch of your mobile application.
Let us now take a look at some of the useful tips.
Use Promo Codes
A trick that never fails to yield results is the use of promo codes. Sharing promo codes after your app gets approved, but before it gets live works quite well. You can invite people to have a look at a final version of your app without it being available to everyone else. This particular strategy allows gathering reviews regarding the app as to what people would wish to when the app formally launches on the app stores.
App Press Kit
If you wish for people to have a good understanding of your application, you should include an app press kit. It makes it easier for anyone to know and write about your app. What you can add to this app press kit involves your app store screenshots, app icon, description, along with the app store links.
A Support System for the Users
Many businesses tend to not pay much attention to the customer support as a part of their app launch marketing. And that’s where things go wrong. Providing good customer service, along with customer satisfaction, often give a boost to your marketing plan. It may result in higher app store ratings, more word of mouth, etc. at the end of users.
You may address some common questions from users through the beta version of your app during the pre-launch period. It will help you have a knowledge base ready beforehand on launch day.
Outreach on Launch Day
Some launch day outreach proves to be beneficial. Get your app covered on the launch day itself so that you can encourage additional press mentions. Let famous platforms talk about your app; it goes a long way. You can even seek help from a mobile app development agency to not just develop your application the way you want it to be but also launch it with the same enthusiasm. It sounds like a better idea as all will be under the agency’s control from the beginning until the release of the app on app stores. Being an expert, they can handle it very well.
Keep an Eye Across All Channels
Monitoring how your app is working across all platforms is essential. It would allow you to have an idea of what’s happening around your app. That’s incredibly important on launch day. Keeping a close eye is incredibly important to act and respond better in front of your audiences during launch day.
Don’t Forget Your Website
We can not deny that mobile applications are ruling this age. But websites are significantly important. Users check and go through your website every now and then to explore more aspects. If you have numerous apps representing different areas of your business or one app across multiple platforms, a website can help to direct people to one place for all information. Make sure to equip your website with key messaging, link to your press kit, support portal, blogs, contact information, etc. You’d also be able to drive downloads through organic search with your website.
Official App Announcement
When all’s done and dusted, you need to announce the launch of your app officially. Plan for the right timing to promote and launch it. Both should be different ones.
Update your website with detailed information about the launched version. It must include all the necessary information that users may want at any time to learn about your app as well as links for download from the app store.
The Bottom Line
The launch of your app is the beginning of a new venture for your business’s progress. Try your best to bring all the months, time, and resources of effort at the display.
And how can you do that?
With an effective launch strategy, all your efforts can turn out to be fruitful. These launch marketing tips would allow your journey of mobile application development to yield optimum productive results.
Just make sure to consider every point and make the best use of the tips mentioned above. Even if you seek assistance from an agency, knowing all these tips can help you have an intelligent interaction with your agency partner.
