There are at present 1.5 million-sellers who are active on Amazon. With such a high level of competition, how can you ensure that potential buyers see your product? The answer is easy SEO or Search Engine Optimization.
When you think about SEO, you might immediately imagine big search engines such as Google as well as Bing. However, Amazon ads are seen 42% more frequently than advertisements on Google.
The conversion rate of Amazon ads is 3.5 times more than Google’s ads.
SEO can have a significant impact on the likelihood that your website will be discovered by users on Amazon. However, people browse a bit differently on Amazon when compared with Google.
Amazon’s algorithm is called A9. In contrast to Google which is where users perform a wide range of search queries (many of which are informational), Amazon searches are predominantly transactional.
Amazon has a focus on the user’s intention: to purchase. The majority of customers find products searching for them and the terms they type in are matched with the information you offer regarding your product.
Things like how much you have sold, availability of your product prices, the text match determine whether your product is listed (and the level at which it is) in the rankings.
A9 also considers the amount of revenue per click and sales velocity (the quantity and amount of sales during a particular month).
Amazon intends to help facilitate sales and therefore rankings are determined by the probability of making a purchase. In contrast to Google which ranks on details, Amazon ranks purely for conversion.
Because their business model revolves around making money by selling goods, the business owners would like to promote the items that are selling the highest.
Understanding the differences in Amazon and Google algorithmic search is vital to Amazon sellers.
Keyword research drives visibility
Every Amazon SEO strategy starts with keyword research. Keywords are search terms that buyers enter into the search bar on Amazon to locate your product.
Making sure you have the correct images on your product’s page will make finding the product much easier for prospective customers.
To find the best keywords, use tools such as SellerApp’s Amazon keyword research tool.
What are the most important factors to Amazon SEO?
There are many minor aspects that can impact your Amazon ranking. In the end, Amazon just wants to present the most effective product to prospective customers.
In that regard that, here are the most essential things you need to consider when optimizing search engine optimization for Amazon:
Product titles
This is among the most crucial aspects of SEO in Amazon. It is important to use all the relevant keywords for your product.
Explain what your product does as well as what it does as well as your brand’s name as well as any specific ingredients such as materials, colors, or materials.
A minimum of 4 to 6 keywords is all you require.
Take into consideration the possibility of using different keywords well. One method to do this is to log off of Amazon and type keywords in Google’s search engine.
Amazon will then provide you with suggestions for what potential customers might be looking for.
Bullet points
These are the features for your product They’re typically formatted as amazon bullet points that appear on the right-hand side of your page, beside the image.
You’re given 250 characters this time, so you should make sure to highlight the most important qualities you’d like to point out to potential customers.
Your bullet points should contain important information such as the size of the product and the most significant advantages to convince people to purchase.
Include relevant keywords as well as synonyms and variations of these keywords.
Product descriptions
The description of your product is your chance to write persuasive text to promote your product’s benefits to buyers. But, it’s an important aspect that is part of Amazon SEO.
The aim should be to draw your readers’ attention and naturally include keywords.
Product images
In terms of pictures of products, high-quality images are essential. Amazon suggests that they are a minimum of 1000×1000 pixels to ensure that they’re big enough to be zoomed in on.
Snap sharp images of your item using an ultra-high-resolution camera. Be sure to capture many angles.
Customers who shop online don’t have the chance to feel the item or packaging prior to buying, therefore it’s crucial to provide them with every chance to envision the product.
The primary image of the product should accurately portray the product on an uncolored background. Concentrate on the product exclusively.
Search filters
A different Amazon SEO strategy lies in search filters. Buyers on the front can narrow their search by choosing a dropdown option to the left side of the search bar.
Then, they can reduce their search further by using different filters to the left side of the page of results for searches.
Search filters are available for categories like the delivery technique, rating of sellers, colors brand, and condition.
However, Amazon can only categorize your item when you have the appropriate information on the page for your product.
Let’s say that you’re selling red bags and you’d like it to show up under red under the filtering of colors.
In addition, you must include the color red in the description of your product So that Amazon’s algorithm A9 can recognize it.
Price of Product
Amazon will feature items that are most popular with customers. In the event that your merchandise is expensive, people will be less inclined to purchase it.
However, in the event that it’s priced too low, buyers are more hesitant about being conned. Therefore, the cost of a product may profoundly affect Amazon’s SEO.
Reviews and reviews from customers
Amazon values positive feedback. You can see that the items that are at the top of the results always have positive reviews.
The more positive the reviews are that a product has, the higher it gets.
To increase the number of reviews, you can ask your customers to leave reviews within the days following they receive their purchase.
Amazon Seller Central has a “Request a Review” button to simplify the process.
After you have received feedback, you can improve your review by addressing issues and issues that are raised.
Amazon will reward anything that enhances the customer experience. Therefore, getting reviews that are positive is crucial to Amazon SEO.
Search terms for Backend
If you are a keyword-stuffer, it will be being penalized by Amazon However, there’s an area where you can include all the keywords that you can’t be able to fit into your bullet points description, description, and title. These are called the search terms that are on the backend.
The terms used in backend searches are one-word titles, similar to tags. They aren’t visible to the user therefore, you are able to find unique and targeted search terms, alternative spellings, as well as long-tail keywords.
Explore the possibilities this time to get your brand on the radar of the maximum number of customers.
This is where your research on keywords will be of great help. Make use of any semantically related words which aren’t the primary keywords.
Want to learn more about Amazon? Check out the Important Information You Must Know Before Selling on Amazon guide.
