Responsive websites have been growing. Google declared that mobile-friendly and responsive websites designed by an Atlanta web design company would see an increase in their ranking. Build your Responsive Web Design with the best Website Development Company.
With the advanced technology and the fact that web design always required designing for many sizes for screens. The responsive design of web pages was the natural outcome.
The technology has advanced further, and we’ve seen more and more users turn to smartphones and tablets. To not just make calls or send messages, but also to look up news and other sites of interest. The importance of responsive web design is likely to increase as most experts expect smartphone usage.
When you add all these items together, you’ll see the responsive design will be around for a while. In addition, there are quite a handful of benefits of designing responsive websites. We’ll discuss responsive web design’s features and the benefits. We’ll also show how your business and website could help assume responsive web design.
Advantages of Responsive Web Design
There are numerous benefits of responsive web design. It could positively impact your SEO conversion rate your user’s experience. And numerous other aspects of your company that can boost your business’s development. These are the most important features of responsive web design and the benefits.
1. Improved User Experience
A responsive site leads to an improved user experience. User experience is the number of time users spends at your website. If they have difficulty navigating or using since they’re required to zoom. And swipe and zoom continually. They’ll leave your site for long.
If your site is scalable and reacts to the change in the size of your screen. Users will not have issues accessing menus and buttons linking to other pages. As well as filling out the forms. In the end, the user experience will be improved, and they’ll be spending more time browsing your website.
A better user experience and improved site usability could increase referrals and more customers for your business.
2. Increase in Mobile Traffic
Mobile devices generated more than 52% of global web traffic. This is more than half the Internet traffic and helps demonstrate that you should not afford to ignore an adaptive web design. Begin by analyzing the proportion of your site’s mobile users’ visitors. And how much time they spend on your website. Next, Responsive design and then compare the two figures. If your website can adapt to the viewport’s size, you’ll see increased mobile traffic. And a more extended time spent on your website by the same users.
3. Faster Website Development
It was common practice to create an entire website for mobile users. The website was made available whenever the smaller screen size was determined. But, creating an app for mobile users of your website takes more time than creating an adaptive website. That is attractive and performs as it should regardless of what device your customers use. Another disadvantage to a mobile-friendly version of your site is that they’re more expensive. Since your developer will have to create two websites rather than one.
4. Easier Maintenance
The ease of maintaining your website is directly related to the idea mentioned above. If you have two different versions of your site, the staff of your development team must divide the time. And resources to manage two websites. Your staff will spend less time working on maintenance with a responsive site. And concentrate on more pressing tasks like marketing, A/B test, customer service. And product or content development and many other things.
5.No Duplicate Content Penalty
Another aspect of being aware of when you have two websites is making duplicate material. While search engines are becoming more advanced every day. They need to know which version of your website is the most important. If you’re using the mobile version of your site, the content is the same when the URL conflicts.
This could result in both websites lower rankings on search engines since search engines cannot determine what content is appropriate to them. Both versions of your website are highly ranked. In that case, it is necessary to develop two distinct SEO strategies. And spend more money creating unique and original content suitable for both desktop and mobile versions of your website.
With a responsive site, you can avoid all of the previous issues. If you have any doubts regarding the importance of responsive web design, it will help ease these doubts.
5. Simpler Website Analytics
If you have two different versions of your site, you must monitor two sets of web analytics. To know where your customers come to and how they engage with your site’s content. This means that you must keep track of different sign-up or thank you page funnels. Conversion points, funnels and many more.
When you have a responsive website. Your website’s statistics are significantly simplified since you can keep track of one set of information. It’s still possible to gain insights into the devices and browsers your users use their location. You won’t require to consult information from multiple reports to get a complete view.
6. Better Website Loading Times
Responsive sites are likely to load quickly across all devices. However, they load faster on tablets and smartphones. Fluid grids and responsive images take a considerably shorter time for a website. To load, which can directly impact the length of your visitor’s stay. As per analysis, most mobile users can leave a site if pages take longer than 3 seconds for loading. Similar research suggests that sites that load quickly will see more time on their site. As well as increased conversion rates. This is a clear sign of the importance of responsive web design.
7. Lower Bounce Rates
Bounce rate refers to the proportion of people visiting the site who go off the website after seeing a page. A responsive website will mean people will remain on your website longer and reduce your bounce rate. Visitors are more likely to visit and browse the other pages of your website and look around at what you have to provide.
8. Higher Conversion Rates
Increased time spent on your site and lower bounce rates are ways to enhance your visitors’ user experience and develop trust. A better customer experience and trust lead to higher conversion rates. Whether sign-up for your newsletter, buying something or scheduling a phone call. And it’s easy to understand why a responsive website is vital.
9. Better SEO
Another benefit that responsive websites offer is an increase in rankings in search engines. Google considers how responsive your site is among the factors determining your website’s ranking. On the results page of search engines. If your site isn’t responsive and doesn’t meet the standards, this search giant will rank it on the bottom of the results page. However, it will be higher when it meets the test for mobile-friendly.
Another of the advantages of responsive web design is enhanced search engine rank.
10. More Social Sharing
Responsive web design may bring about an increase in the number of social shares on your site’s contents. This is just one of the responsive design advantages. The responsive content and the responsive social media buttons enable users to share links to your website’s pages. Even when using smaller screen sizes. This can boost your reputation and introduce you to potential customers. Who are not familiar with your site, resulting in improved traffic and conversions. However, social signals could indirectly influence your search engine rankings. As search engines note, improved participation and the demand for your services.
11. Better Backlinks
It’s also worth noting that responsive websites will help when it comes to constructing backlinks. Backlinks play a significant role in any SEO strategy. Since they tell the search engine that websites view your site as trustworthy for information. If your site’s responsiveness isn’t there and user-friendly, other websites are less likely to hyperlink to your site. Since linking to a site that does not provide a good user experience can make them appear poor too.
