Companies are launching million or even billion-dollar marketing campaigns to promote their products. The reason brand name products cost so much is that it costs a huge deal of money to establish a brand name. Multibillion-dollar marketing campaigns launched by the world’s top-notch marketing and branding agencies, use of top celebrities promoting their products, etc. Cost a huge deal. All will go in vain if the product photo in the marketing campaign is not appealing. In order to make those product photos appealing to consumers, product photo editing is a must.
Glamor Photo Editing
Glamor photos are those photos that use fashion models to promote a product. Fashion models can be used to promote a wide range of products. We all know swimsuit photoshoots and when we think of models, a lot of us think of models in swimsuits. While it is a good marketing technique to promote the models in swimsuits, they may or may not wear swimsuits when promoting the actual products.
If it is the swimsuit in question that they are promoting, of course, they will be wearing those items. However, they can be wearing winter clothing, summer clothing, casual or party dresses, or intimate clothing such as lingerie. These items are displayed by models wearing them and showing their glamor for which, they are called glamor photography. Since models show their glamor in these photoshoots, they are called glamor models. Glamor photo editing is a big part of the commercial photo editing industry.
Product Photo Editing
We see commercial products all around us all day long. Pretty much whatever we buy from the store and commercial products. Whether it is a candy bar or a coffee cup, whether it is a drill machine or a socket wrench, it’s all commercial products.
Commercial products are sold in retail stores as well as in eCommerce stores. To sell these items on e-commerce sites, we need product photography. Professional photographers shoot the images of the products and photo editing companies edit those images to look good.
Types of Photo Editing
There is a wide range of photo editing out there. Professional photo editing companies offer commercial photo editing services such as photoshop clipping path, image background removal, image masking or sometimes known as hair masking, glamor photo editing, etc.
There is also noncommercial photo editing. People edit photos on their own on the build-in cellphone app or on free online photo editors. These photos are edited for personal use. Some share those images on their Facebook or Instagram accounts so that friends and family members can see those images. Some promote their photography on Instagram accounts in an attempt to promote their photography business. Sometimes freelance photojournalists promote their journalism photos online on various social media accounts. Sometimes these images do get edited. However, some of the images are uploaded as is without any type of photo editing. It all depends on the type of photography and the purpose it serves.
