With time, we have seen a rapid increase in mobile usage. Mobile commerce and mobile usage are inextricably linked. M-commerce is rapidly expanding as a result of changing shopper habits.
Smartphones are transforming the way we do business today and in the future. After Generation X and millennials, Generation Z is at the forefront of the e-commerce boom’s contributing factors.
Mobile Design
Mobile phones are being designed to meet the needs of consumers and to maximize efficiency. For example, online shopping has exploded in popularity in recent years due to its convenience and ease.
According to studies, until the latter half of 2015, only a tiny percentage of online purchases were made via mobile devices. The majority of customers preferred to use the internet or a desktop computer. However, as a result of improved mobile optimization, the number of mobile shoppers began to rise.
The top navigation menu, which allows users to select any category of products even if they’ve scrolled down, and the removal of tacky hero sliders, among other things, were added.
According to a study, in the latter part of 2015, around 82 percent of smartphone users purchased online using their phones. This information gives us a glimpse of mobile shopping’s bright future.
With the help of a Shopify Web development company, businesses are now reinventing their e-commerce site designs. Their goal is to attract more customers while maintaining a positive user experience.
Taking Advantage of Social Media
People spend an average of over two and a half hours on social media, according to studies. Social media is accessible to 83 percent of all internet users. The vast majority of people use smartphones to access the internet. Furthermore, according to some studies, consumers are more likely to buy products or services online after learning about them on social media.
Product promotion and advertisement on social media is great way to boost sales. Because people already spend so much time on social media, this means more mobile traffic, which increases audience awareness and sales opportunities.
According to studies, consumers are more attracted to click-on ads on social media than to traditional link ads. Facebook, Instagram, and Pinterest, among other popular social media platforms, have added shopping features. To increase sales, you can use these social selling channels to buy and sell products.
Many businesses have found success with a social media-centric advertising strategy; for example, MVMT saw a 60 percent increase in mobile usage overnight.
Bringing the Online and Offline Worlds Together
Customers who shop on their mobile devices as well as in stores are known as omnichannel customers. A poor mobile shopping experience may turn customers off. According to Upstream Commerce Retail Intelligence, approximately 88 percent of customers prefer to search for future purchases on the internet before purchasing them in a store.
Consumers can compare similar products based on some standard parameters and sort products based on the lowest price, for example, by using online-to-offline behavior. On the other hand, offline-to-online patterns show that 76 percent of customers look up products in a store before purchasing them online. The primary goal was to avoid the long lines at the counter and to find the best deals.
Simpler Checkout Procedures
An overly complicated and time-consuming checkout process may turn off potential online customers. You must be precise, especially if smartphone users account for only a small portion of your online sales.
Always keep in mind that less is more. The key to brilliance is simplicity.
The checkout process should be as simple as possible, according to online marketing and ecommerce experts. Fewer clicks, taps, and swipes result in a higher number of customers and a higher level of customer satisfaction.
Ways to make the checkout process go faster:
A personalized experience in which the customer can pay using his preferred and most frequently used payment method.
Adding a ‘buy now button that does not require the product to be added to the cart makes it easier for customers. Instead, it takes the customer straight to the checkout.
The key is to keep things simple. Customers will be enticed by a simple process, which will increase sales.
Optimized and Personalized Experiences
The ability to keep a shopper’s attention is critical for ecommerce retailers. They must create individualized experiences to keep their customers actively engaged. They present their services and products to catch the user’s attention and convert potential buyers into actual buyers. Shopify Plus Development Company assists in the creation of unique e-commerce sites.
Improved Search Engine Optimization Services
Google gives its users a personalized experience by showing them ads for products they are interested in. For example, if a user searches for jackets on Google and then browses other websites for information, ads will direct the user to a retail site selling jackets. Prices or discount rates are sometimes displayed to entice the customer to click on the link.
Usage of Chatbots
Chatbots are an emerging trend in today’s business world. They communicate with users one-on-one. Millennials prefer online shopping over Generation X. This strategy appeals to the masses because millennials prefer to communicate via texts rather than emails. Texts are more convenient because they are quick, easy, and convenient. Chatbots come in handy in this situation. According to an Oracle study, 80 percent of businesses are either using or planning to use chatbots shortly.
Improved Page Loading
A shopping site’s data loading speed is a critical factor in retaining customers. Customers may become frustrated and leave if the loading speed is too slow. It’s important to make the website visually appealing, but it’s even more important to provide the customer with an all-encompassing wholesome experience.
Pop-Ups for Local Search
Before going to a store in person, about half of mobile users research local stores and available products, or items they want to buy, on their phones.
Mobile commerce can be boosted in a variety of ways, including:
- You should advertise your products so that they show up in local searches.
- To improve your business prospects, create your own local pages for your brand.
- Improve the ranking by investing in sites that provide local reviews. Stores with a higher ranking appear at the top of the list. According to studies, 90 percent of customers trust customer reviews more than a seller’s claims.
When you use keywords related to your business and offers or promotions that you’re running in Google AdWords, your business will pop up. Include a phone number for customers to call with any questions.
The Future of Mobile Commerce
For a long time, mobile commerce and brick-and-mortar stores have been rivals. Up until a few years ago, offline stores had the upper hand. With time, the tables have turned.
When mobile commerce became a serious competitor, smart retailers decided to take advantage of the situation and embrace the mobile phone. They created apps and made their websites more user-friendly. They recognize the significance of mobile commerce.
According to research, since 2015, apps have been more effective at converting traffic into sales than retail websites. Mobile commerce is quick and easy to use, two of the most desired qualities among our new tech-savvy generations.
In today’s fast-paced world, a mobile design that is optimized and accessible is a must. As new and improved user experiences attract more and more customers, online shopping via smartphones is growing at a record pace.
With all of the current research and planning for improvements in this area, mobile commerce has a bright future. It is already a significant part of digital commerce, and it is expected to expand even further in the coming years.
