When it comes to picking the packaging of your products, it would be best to keep track of the smaller details. The most ideal package can attract customers, it could also be one of the main factors for your product succeeding. Done right, it can boost your brand’s reputation exponentially higher. But if done wrong, the effects can be adverse.
An attractive design and high-quality styling are essential to a product’s package. Though it is difficult to bring your ideas into existence. There are many factors that have to be accounted for. Fortunately, here are a few pointers to make the most of your product packaging:
1. Pick the Most Suitable Material
It is evident that the packing material of a product plays a huge part in its perceived quality and worth. The choice of material you make depends on your brand’s style and the object in question.
Take some time to get a good understanding of what material feels best for you. Figure out which option is most effective and make it the starting point of your business. There are several types of materials you can choose between.
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Corrugated:
Corrugated boxes are commonly referred to as “Cardboard”. They come in different types depending on their strength and durability. They consist of 3 layers of paper and are made of paperboard with fluted medium paper laminated with it.
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Paperboard:
Paperboard material is based on paper. It is a lightweight yet sturdy material. It is made from turning fibrous material from wood into a pulp and then bleaching it. It is best for food, cosmetics, dairy and retail items.
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Other Materials:
If those materials don’t work for your specific product, don’t be discouraged. There are numerous other different materials like Chipboard, Plastic boxes, Rigid boxes. Polybags, Foil sealed bags, and glass packaging.
2. Know your Budget
When it comes to product packaging, throwing money down the drain can be fairly easy to do. That’s why you must be careful and plan out the scope of your budget early. The budget mainly includes the costs of shipping and packaging.
While extravagant materials like glass and easily breakable plastics may look good for your product, they can lead to transport and shipping issues. They can also be quite expensive to manufacture or deliver. Determining the perfect balance between quality material and your artistic designs can considerably affect your endeavor.
3. Have a Captivating Design
After you’ve decided which material to choose from, now it’s time to let your creativity flow. For this, you will need to keep the interests of your targeted audience in mind. To start off with, attracting the targeted demographic will require research and understanding of the market and what appeals to them.
It can also be a good idea to take a look at big brand competitors to get a sense of what crucial features they use in their packaging. Studying what works and what doesn’t will help you figure out what works best.
4. Optimize For Transport
Finally, once you’ve picked out your material, set your budget, and designed your product, then you need to take functionality into consideration. All of the hard work and money spent will go to waste if the package doesn’t do its job.
A pretty design can’t save your product from being damaged and if it gets harmed, not even the most appealing box will make it sell. In other words, it’s better to be safe than sorry. Replacing damaged products can cost much more and be a major hassle. It is also cheaper and far better to add sufficient protection to the goods.
There are many available options for extra product protection. These also come in a variety of materials, like cardboard inserts, foam inserts, plastic tray inserts, etc.
5. Be Smart With Its Size
As an alternative to investing in multiple boxes of various sizes for your products, what you can do to reduce costs is have two or three different sized packages instead of the six or seven by being clever with the dimensions and design of the container.
Being creative in this way won’t just save you time and money, it will also keep your products consistent.
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