9 Benefits of Video Marketing for Businesses: Did you know video marketing is the best way to get your message across?
It’s a great way to show off your products and services, tell people about what you do, and connect with them on an emotional level. You can also use video for lead generation by capturing their contact information in exchange for more information about your company or product.
But it’s not just about making videos; it’s about how you use them to grow your business. We have nine benefits of video marketing for businesses that will help you see the power in this medium and make sure you use it effectively.
Read on below to learn more about how video marketing can help your business succeed.
1. Utilize User-Generated Content To Get Great Results
User-generated content (UGC) refers to the videos people upload to platforms like YouTube, Facebook, or Instagram. If someone likes your product, they’ll probably record a video of themselves using it.
You can then create a ‘best-of’ video featuring user content, which will have benefits for you in several ways:
Online reviews are prolific: You can curate and edit some of the best UGC related to your brand so that all those positive comments about how amazing your products are shown off in one place.
It makes you look good: The more great videos users post about how awesome your company is, the better it looks for you as well.
People will share it: Also known as viral marketing, this benefits both you and your customers. People who like the video will want to share it with their friends, and you’ll get more exposure than just from your own audience.
2. Increase Your Brand Awareness With Video Marketing
The benefits of video marketing are huge, but your audience may not be ready to buy from you yet. People need time and multiple touchpoints before they make a purchase decision. This is where video becomes useful for building brand awareness.
Video content has higher engagement than any other form of content online. It’s estimated that people watch videos 4x longer than text articles. You can use this to your advantage by telling potential customers more about yourself and what you do, rather than trying to sell them on day one.
Developing an individual story with your video will help you connect better with customers because they’ll understand who you are as a business and get familiar with your personality (instead of a standard, boring sales page).
3. Give Your Business a Human Touch
Businesses often suffer from ‘not being genuine,’ and it’s one of the main things that put would-be customers off. It can be hard to connect with your audience when you only have text content to work with. So, video is a great way to showcase human elements in what you do for your business.
For example, if you are an estate agent by day and DJ as a hobby — why not let people know? If you don’t want them to buy your house, they will appreciate the fact that you like music. You might even be able to make some connections with people who would hire you for their next party.
4. Create an Intriguing Video Content Marketing Strategy
Video is a very powerful marketing medium because it can attract and engage with so many customers at one time, rather than relying on one or two touchpoints.
It’s estimated that video drives the same level of engagement as word-of-mouth recommendations. You can use this to your advantage by creating intriguing video content people will want to watch for them to get more information about your company or product.
5. Easy To Share Information
You’re probably familiar with the saying, “a picture is worth a thousand words.” Well, video is even more powerful because it can convey emotions and bring your business benefits that still images don’t have.
And it’s much easier for people to share videos too. You can ask people to highlight or screenshot certain parts of a video if you want them to learn more about something in particular. Or you could even embed an individual video on your blog.
6. Improves Branding and Customers’ Trust
One of the benefits of video marketing for businesses is that it reinforces your brand and makes you recognizable as an industry leader.
There are plenty of studies that show how effective “brand lift” can be from advertising on television, but we’re talking about a much more personal type of interaction here. Video marketing through social media or blogs is like having an interactive conversation with someone.
7. Engage With Your Customers
One of the benefits of video marketing is that it provides real-time benefits for your customers and business. Providing them a way to get answers quickly will help you build trust and generate more sales leads.
For example, if you’re selling something online and they have questions about size or color options, do you respond right away? If not, how much does that affect their perception of your brand? They might look for someone who will respond to their needs quickly.
8. A Low-Cost Marketing Tool
One of the benefits of video marketing is that it’s one of the most affordable forms of advertising out there. You can purchase a professional-grade video camera for less than $1,000 and use existing social media accounts to share your videos.
9. Improve Customer Retention
Video marketing benefits go beyond generating sales leads. You can use videos to show your customers how to get more benefits by doing specific things (like using your product or service). This will help them better relate to you as a brand and improve customer retention over time.
Why Do You Need to Work With Professionals?
If you need to ace video marketing, work with a professional video production company like 1 Minute Media. A professional video production company can support you as a business by helping you create innovative, engaging, and compelling videos that will help to increase sales.
Enjoy the Benefits of Video Marketing
Because businesses are always looking for ways to grow their business in this competitive market so why not give video marketing benefits a try? Change up your strategy and see how it benefits you in the long run.
We hope you enjoyed this article on the benefits of video marketing. To read more interesting articles, keep reading our posts.
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