Since the COVID-19 pandemic has occurred, businesses worldwide have been affected operationally and economically both, especially the small scale enterprises.
At present too, several companies are either closed or operating remotely to prevent the virus from spreading. Hence, many businesses and organizations are finding it difficult to satisfy consumer needs and sustain customer relationships. It’s difficult to stay in business in these difficult times without customer retention and relationships.
Salons, spas, and beauty companies are all grappling with the same dilemma about what to do when adhering to COVID-19 guidelines and ensuring the safety of customers and employees. We realize the challenges and have compiled a list of ways that can sustain customer positivity for the business, irrespective of whether your business is closed or open.
Tips to Managing Communications and Client Engagement During COVID-19
Update Them With Health Guidelines
You’re aware that the COVID-19 pandemic is rapidly spreading, with new signs and side effects appearing every day. Hence, it is crucial to stay in touch with salon clients and provide them with the best customer assistance.
Inform your customers through emails or text messages about the reopening of facilities, payment schedules, appointment rescheduling, safety precautions, and other changes. Create assuring, engaging, and consistent answers to customer frequent queries. For example, at your salon or spa business place, offering enhanced security and safety standard information to your salon clients is a good idea. you can use touchless payment gateways through salon booking software. This is the best way to protect yourself and your clients in this crisis.
Additionally, make sure your customer support staff responds to customer calls, emails, texts, and other queries instantly. Customers are likely to enjoy such communication and information, increasing the likelihood of customer interaction and purchasing from you.
Utilize Salon Software
Having salon scheduling software in place eases the appointment, enables the customers to virtually book their slots accordingly, and get the status for their turn in virtual queues. Also, such systems allow companies to better connect with customers by sending reminders. Also, updates about new programmes, delays, and when it’s the customer’s turn to obtain services.
Salon applications or solutions also help to maintain social distance by allowing clients to check-in virtually, wait for their turns remotely, and more. Isn’t it great!
Engage on Social Media With Helpful Information
As the crisis persists, businesses need to redirect their attention to customer interactions. Sending typical sales material won’t be effective in driving customers, depending on the business type and location. In this Pandemic Social media is the best place to engage the customers with useful information.
Perhaps, you can contribute effort and time to updating your salon or beauty business social media platforms like Facebook, Instagram, Twitter, and so on. Send updates on your business’s response to the crisis and the safety precautions you’ve implemented. Publishing health management and stress management tips could further help the customers remain positive and engaged with your business. Communicate with your social media followers with encouraging posts and comments.
In addition to this, clients can have to wait a long time for appointments if your company offers skincare services and you’re working at a low capacity. Hence, you can opt for sending personalized ways for skincare at home to your customers or post the same on social media. This way, your efforts will be recognized, and your company will be their top priority until they visit you in person.
Ask if They Need Any Assistance
Every one of your customers is as nervous as you are as a result of the pandemic. Hence, it’s your responsibility to offer the best user experience by communicating about their need for assistance in any aspect.
Your product delivery services or providing beauty services to consumers when they are at home will be helpful. Beauty services are more prone to customer close contacts while social distancing is the need of the hour today. Thus, to avoid in-person arrivals and uphold new standards. It will be great to assist consumers at home and save everybody in these extraordinary times.
Unfortunately, a large number of people have lost their jobs in this pandemic and are no longer able to afford the services they once could. So, if they cancel any of your beauty plan subscriptions, try to understand their situation. Although this could adversely affect your business, maintain consistent customer service to these individual customers. Fortunately, they would be able to continue subscribing to services from you soon.
Empower to Stay Safe and Encourage Hope
Your clients, community, and staff, all are facing unknown challenges during the COVID-19 outbreak. Furthermore, such circumstances can trigger anxiety, restlessness, stress, and other negative emotions. As a result, inspiring positivity and making people feel at ease is critical.
It won’t help your customers, staff, or business in any manner if your staff get sick due to COVID-19. Your business can take a break from serving the customers and give employees importance in these tough times. Encourage your employees to stay at home, and if you want to keep your customers happy, ask the staff to come to work only if they’re feeling well. This way, you’ll be able to adapt to the new standards while keeping both clients and employees healthy, resulting in increased revenue and happier customers.
Stay Transparent
Customers are now more concerned about safety and hygiene than ever. Regardless of business type, whether it’s a salon & spa or a restaurant, being open with healthy and contactless practices to prevent virus spread and keep clients safe is critical.
As previously we were discussing beauty services include close contacts, which is strictly forbidden under the new norm. Hence, every salon, spa, hair care, and skincare service provider must prioritize proper sanitization protocols both during and after services. So, you need to be transparent with your salon clients during Covid-19. This will help you to make your business more efficient.
How would you maintain social distancing, what services you are offering at home, what instructions and safety measures will your employee follow? All these things you need to answer to the customers to maintain transparency.
Not only salons, but retailers and other businesses must inform their customers about online orders, serving measures amid COVID-19, and more.
Online Deals
If your business already has an e-commerce component, remind customers that they can still buy their favourite products from your website. It might even be helpful to offer a coupon or discount to encourage online shopping while your customers stay at home anyway.
If you run a service-based business such as a restaurant or salon, you may want to consider selling gift certificates online. Encourage your customers to buy the certificate now so they can pamper themselves. And allow them to redeem it when the virus outbreak slows down and their quarantine period ends. It can help you maintain sales and give your customers something interesting and interesting.
Communication and Customer Service: Crucial Than Ever Before
Utilize all these tips to begin building your communication strategies, allowing for stronger customer relationships after COVID-19. While it’s almost impossible to predict what will happen in the coming future. And it is also important to always be prepared to meet obstacles and keep up with the environment.
Employees and consumers are looking for support and assistance from businesses. The government also here to help them get by in these difficult times. Furthermore, company owners are concerned about how their companies would perform during the crisis. Hence, businesses need to efficiently communicate with customers to keep operations running smoothly and consistently. So, let’s start with these above tips. Thanks for reading!!
