The internet’s video consumption is increasing day by day and this calls for fresh video content by YouTube channels. The demand for video content has led to the emergence of new YouTube creators. These creators initially struggle to keep up with the pressure of getting views, engagement, and subscribers.
New YouTube creators might find it difficult to build a subscriber base from scratch, but let us assure you once you get in the flow of creating YouTube videos, there’s no stopping. The only thing you need to keep in mind is having a good start and keeping up the quality of your videos at your very best with good content planning as well good video editing.
How to start your YouTube channel? What type of videos to create for your YouTube channel? What does it take to be a successful YouTuber? Let us explore.
Know what type of videos you want to create
When you want to become a doctor, you know that you want to specialize in a certain kind of field. You can be anything you choose to be either a cardiologist, pediatrician, or psychiatrist; it is a matter of clarity and choice. Similarly, when it comes to being a YouTube creator, you must know what type of videos you want to create.
When you have the clarity of the type of videos you want to create on YouTube, your journey becomes easier. However, in case you want to explore, make sure to build an audience that will be acceptable to change with your YouTube channel. One way you can do this is by creating a series of videos and categorizing it into different sections using the YouTube playlist functionality. Although it is best if you stick with one type of video for a particular channel as it grows a brand identity and people are more likely to know what your channel stands for.
There are multiple types of YouTube channels you can choose from to start your journey as a YouTuber. It is advisable to choose the one which is closest to your personality. If you can start a travel vlogging channel, if gaming is what you love then you can stream your games on YouTube. It’s you do you policy on YouTube. YouTube channels have diversity and this forms a lot of communities that help each other grow. From fitness, comedy, makeup channels to educational, tech and review channels the YouTube space surely knows how to experiment with content.
Make an eye-catching video introduction
Once you’ve decided upon the kind of videos you want to create on YouTube head straight to creating an introduction video. An introduction video on YouTube serves the purpose of giving the audience a perspective about your YouTube video. A movie’s opening title sets the tone for the movie. Similarly, a YouTube intro builds hype for the content that is yet to be unveiled.
Since the introduction is put at the beginning of a YouTube video you must make sure it’s short yet highly impactful. Your YouTube intro can consist of elements that highlight the tonality of your video while maintaining the overall channel’s branding. This can be done using a well-animated text and music to go along with it. Keep in mind that you need to keep your intro super short to make sure that you don’t lose out on the viewer. A well-edited intro will consist of the channel’s branding along with the feel of the video. The quality of your intro plays a huge role in determining whether your video will gain traction or not so make sure that the elements used in the YouTube intro have good quality along with smooth animations.
You can also create a YouTube channel intro that covers what your channel is about. To make your job easy try creating a video montage that instantly catches attention. You can use a free online video editor to create your YouTube channel intro as it eases out the process.
Customize your channel with a good banner
They say ‘never judge a book by its cover’ but then come to think of it the cover is so impactful that it forces you to pick up the book from the shelf and have a look. Similarly, a good YouTube banner might lure the viewer into subscribing to your YouTube channel. Good channel art is the one that represents your YouTube channel’s tonality.
Your YouTube channel’s logo, intro, and channel art play a huge role in creating your brand image prior to the subscriber’s engagement with your video. Minimize your text in the YouTube channel art so that it falls in the safety zone that is visible across all devices. Creating a YouTube channel banner might get tricky as the same art is visible across multiple dimensions. Your customized YouTube channel banner should contain brand colors all over it while it’s up to you to whether you want to add a call to action to amplify your social media or not as some creators keep it and some don’t. As we mentioned earlier your YouTube channel defines your personality, so there are no pointers that act as a restriction. It’s an empty canvas for you to paint your colors.
Learn the basics of video editing
Before stepping into the world of YouTube, know that it is ruled by good video editing. This is not meant to scare you but is meant to motivate you into knowing the basics of video editing. To start with, you need to select a free online video editor that is easy to learn, adapt and grow. Start by learning the basics like importing files, organizing the timeline, cuts, and transitions. For beginners, it is suggested to use a video editor that provides you with a clean user interface and a ready workflow in form of a template.
Once you get the hang of basic video editing try editing shots and creating a story. You will get better with every practice so do not give up if you receive criticism. Most of the famous YouTubers started out with a badly edited video. You surely will have an upper hand after having gone through this article. Make sure to unleash your creativity upon your YouTube videos and with a few right notes, you will be creating a brand identity out of your YouTube channel.
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