The user-generated content has been greatly hyped among the brands & marketers in recent times as the importance of trust and engagement grows in successful marketing campaigns.
Content is known to be the most crucial element that connects the users to the brands through marketing campaigns. Therefore, it has been a challenge for marketers to create & share content that fulfills their objectives.
Branded content has not been much fruitful and effective thus leading to diminishing returns where the UGC has emerged as a perfect solution to this challenge.
What Is User-Generated Content?
According to the Taggbox, User-generated content is the content that users create & share on their social media and digital profiles. Especially when we talk about marketing & business, UGC is the content shared by users that talks about a brand or relate to the brand & its products/services.
It is a form of content that is created by real people based on their real experiences with a brand, their ideas, opinions, feedback, reviews, etc.
Thus, all these attributes make UGC the most reliable, trustworthy, and authentic form of content available on digital media. And this makes it the best choice for marketers & brands to leverage it in their marketing campaigns to drive results.
So, here we have mentioned some of the best tips & strategies to leverage UGC in your marketing campaigns.
UGC Marketing Strategies & Tips
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Activate Your Social Powers
Social media as we all know is a hub of user-generated content and rightly so as there are over 3.5 billion active social media users globally. So these users are constantly creating and sharing content on social media.
But the challenge is whether the content is relevant and useful to your brand or not? So, it is essential that you activate your social media powers by engaging and interacting with the users through your posts.
Or you can engage with people who mention your brand/products/services and respond to messages & stories. These will help in showing your brand’s gratification & recognition towards users.
It will motivate them to engage more and create more meaningful content relevant to your brand. Also, it will help you humanize yourself and make your brand accessible to users.
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Hashtag Campaigns
Hashtag campaigns have been in existence for a long time now and many global brands are actively using it for their marketing and engagement like Apple #ShotOniPhone or Starbucks’ #RedCupContest as these hashtag campaigns bring massive user engagement and content.
So, it is essential that you leverage the hashtags campaigns perfectly to drive your marketing campaign and simultaneously generate user-generated content.
The strategy is easy where you have to create your brand’s custom hashtag or campaign hashtag and share it with the digital media users to contribute their ideas, opinions, reviews, experiences and other relevant content.
Believe it or not, you will get a massive amount of useful user-generated content that can help you drive your brand growth and success.
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Gamification Strategies
Gamification strategies have formed a huge part of marketing in recent years and the reasons have been that it allows users to creatively engage and get entertainment & rewards for their engagement.
Whereas the engagement increases a brand’s possibilities of higher returns through more conversions & sales. Also, these gamification strategies helo you build brand awareness, magnify your reach and exposure to new realms, attract new followers & customers, and most importantly drive revenue.
Using social media platforms or other marketing channels, you can create gamification strategies like polls, contests, quizzes, leaderboards, most active users, best contributors, participation elements, and much more.
Associating these elements with rewards, recognition, prizes, shoutouts, etc. can hugely encourage the users to participate and contribute valuable content for your brand.
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UGC Platform
Till now we discussed strategies & tips that were related to social media platforms but now with the UGC platform, you can take the UGC to any marketing channel easily & effectively.
A UGC platform is a tool that lets you collect & curate user-generated content from different platforms into a single feed using hashtags, handles, mentions, channels, pages, etc.
The platform further lets you publish this UGC feed as your UGC marketing campaign across channels like live events, websites, emails, outdoor advertising, social ads, etc.
It also provides you with features like customization of the feed to make it attractive, moderate the content to make it relevant & engaging, enable instant content updates, manage content rights, etc.
This is an excellent solution to leverage UGC in marketing beyond social media to drive brand awareness, build trust & credibility, increase user engagement, and grow conversions & revenue.
Conclusion
User-generated content is being seen by the industry experts as a long-term brand building & result-driven solutions for marketing. As more & more brands start acknowledging that so it is essential to stay ahead of the curve.
So, here we presented the best strategies that you can leverage to create a holistic & effective UGC marketing strategy. It isn’t essential that you use all of these strategies but if using all with perfect linking between them, you can unlock doors to massive growth opportunities.
So, start now to experience the power of user-generated content for your brand success.
