Customers have started finding online shopping as the most convenient way of shopping due to the COVID-19 pandemic. Though it might be considered the most convenient medium to shop, the in-store shopping experience happens to be missing because of the lack of engagement factor. Therefore, to satisfy customers’ needs and wants, different brands are coming up with live shopping solutions. Live Stream Shopping is very similar to the TV shopping channels wherein a host used to demonstrate products and customers could call and ask out their queries.
Today, the advancement in technology offers brands a better way to engage and retain their shoppers. Furthermore, with the digital platforms, a customer can begin his/her shopping journey from product research to product delivery to post-purchase services virtually. Livestreaming e-commerce creates a buzz with the digital-friendly age group and hence it is gaining more and more popularity.
Beginning of Live Stream Shopping
Live commerce started to evolve first in China. Live commerce in China began much before the pandemic hit the world. According to the survey, more than 10 million live streams took place within the six months of 2020.
After the pandemic, live stream shopping started booming in Asia and the U.S. as more people started trusting the online stores and abandoned physical stores. Online platforms became one of the only resorts for retailers to connect with their audience and convert them into revenue-generating customers. Live streaming has now eased the pain of a lot of people who enjoyed online shopping but had trust issues.
Why Livestreaming eCommerce?
People have started turning towards live streaming shopping to engage with their customers and sell their products to them. With the help of live stream shopping, the products are showcased and explained via video. Customers can ask questions related to products in real-time and end up buying the products.
People were attracted to these QVc and other shopping platforms earlier and today celebrities or influencers endorsing brands and live streaming on various social media platforms are no different. Many different brands collaborate with influencers and celebrities to promote their products or brands, make their live show more interactive and entertaining.
Live streaming of video content is also considered to be an impactful marketing method for brands to grow and achieve higher sales. The authenticity of the live video offers success to these live shows. Live commerce delivers a personal experience to customers who can access live shows from their phones or laptops conveniently.
Live commerce enables retailers to build long term relationships with their customers while extending the reach of brands beyond the expectation of the geographic area.
Building Empathy with Live Stream Shopping
Live online shopping is all about blurring the lines between buyers and sellers. Taking care of the customer’s needs is always the top priority for buyers. To ask various questions and resolve queries related to products is somewhat difficult in the case of online shopping. Furthermore, in today’s time, consumers lack patience and are always in a hurry, they expect brands to address their issues immediately and give instant replies or resolution to their problems. A live shopping solution can help you achieve all this and meet your shoppers’ demands effortlessly.
This helps build trust and improves brand loyalty, which in return helps in improved sales conversion rates.
A look into the future
With the COVID-19 pandemic, millions of people have shifted towards Live commerce, where interaction with retailers and brands happens in real-time. This shift is not considered temporary, as it will be a permanent shift in the marketplace even after this pandemic is over. Hence brands are increasingly incorporating live commerce platforms into their businesses.
Today, when every individual has an internet connection and a mobile phone, it’s impossible for any other platform to beat the efficiency of video commerce. As we are shifting towards being digital-first, live online shopping will be the best platform in the coming time for brands to offer better customer engagement, shoppertainment, and information to buyers all in real-time.
Conclusion
Because of the pandemic’s influence, some brands fell back more than a decade ago, and some grabbed the opportunity to build themselves stronger. Live online shopping gave brands this opportunity to boost revenue and stay ahead of the online crowd. Furthermore, the promotion of these videos over social media platforms directly influences customers.
With the Channelize.io Live shopping solution, you can enjoy various benefits to make your stream more attractive and better. Here are some of the benefits of our solution
- Help your brand to grow and serve your customers with the best live video shopping platform in an effective manner
- Helps your brand to distinguish itself from competitors
- Allows you to offer personalization according to buyers needs
To know more, you can visit our Live Commerce Solution page or get in touch with us at info@channelize.io.
