Customer satisfaction is the most important factor for any business and it needs more attention. This is mainly because they correlate with the revenue and sales of the business. People believe a company and will trust its product when they get to know it through word-of-mouth. Even though we may spend more on advertisements and other marketing aspects, the positive feedback given by one single customer will have a greater reach grocery.
Recent days every organization focuses more on retaining their existing customers where they can get regular orders from their end. In this case, the company needs to find out the customer lifetime value. The customer lifetime value is a mere calculation about how much a customer will spend with the company throughout his lifetime. This is one of the important metrics that most organizations fail to calculate. This factor is highly needed when you are in a retail business especially if you run a grocery business then without fail you need to access this fact.
The customer lifetime value increases only when the customer is satisfied with your service or the product. You may run a grocery ecommerce platform and can get more organic traffic to your grocery ecommerce website but the major concern should be on customer delight. Let us find out the ways through which we can delight the customers and can simultaneously increase the customer lifetime value.
Tips to increase customer satisfaction with your grocery ecommerce website.
Classify your customers
Each customer who visits your grocery ecommerce website will have his preferences and will be interested in a particular category. You need to align all customers of the same interest and should periodically send them notification regarding the latest arrivals and offers for that particular product or service. When you keep them informed, there are a lot of possibilities for them to visit your grocery ecommerce website again and again.
Give them genuine complimentary gifts
Some products go well with other products. For eg. People who buy washing machine will need to buy detergent to wash the clothes, when they buy rice, they will need to buy salt also. If you really want to retain your customers then you need to give them complementary gifts ie., products that will go well with their existing purchase. This will definitely delight your customers and they will get a good opinion about your grocery eCommerce website. And they can repeat their orders with your grocery eCommerce platform.
Utilize the freemium business model for your grocery eCommerce platform
As we all know that the freemium model will let the customers use the platform for free and when they expect some upgrades then they may need to pay and use it. When the customers are comfortable in using your grocery eCommerce platform, you can keep some features to be charged additional if the customers need them. For eg., If the customer needs the delivery within 2 hours then he may need to pay extra and can get the option. People who are ready to pay can pay and can get the products very quickly. This will help you in greater order conversion for your grocery eCommerce website.
Get your customers addicted to discounts and offers
People always want to save money when they purchase anything online. They will always keep searching for the sellers who give the product for the best price. If your grocery eCommerce platform provides the best discount and offers. Then by all means you can easily retain your customers. Make use of every season and festivals and give your customers. Some grand discounts that will tempt them to buy products with your grocery ecommerce website. They will also love to share what they have received from your grocery ecommerce platform. They will get you more new customers also.
Never forget to thank your customers
Every grocery ecommerce platform will focus more on customer acquisition. But they do not have any idea about building a rapport with them and having a long-term relationship. Whenever a customer buys any product from your grocery ecommerce website you should make a note of the customer. And should send them back a thank you email or SMS that will make them feel delighted about your grocery ecommerce platform. This manner will gain reputation for your grocery ecommerce website. You can see the increase in the traffic to your website.
Get integrated with social media platforms
95% of online buyers will have an account in one of the social media platforms. Most of them would have arrived at your grocery ecommerce website by seeing any post on facebook or twitter. So you cannot ignore social media channels when you plan to impress your customers. Open an official account in all the social media channels and keep your profile updated. Keep posting in your platforms about the offers, latest arrivals, and many more. Users will get to know about it and this not only increases the sales. But also the credibility in the minds of customers.
Provide a hassle-free purchasing experience
The experience that your customers get with your grocery ecommerce website will be in their mind forever. The first impression should be the best impression. So that they will love to visit your grocery ecommerce website again and again and do shopping on your platform. This can be achieved by providing a device compatible grocery ecommerce platform and also a wide range of payment options. When they are comfortable with the payment gateways that you have integrated with your grocery ecommerce platform. The customers will purchase products without hesitation. This is how you can retain your customers through your feature-rich, user-friendly grocery ecommerce website.
Conclusion
Never under-estimate the power of the customers. Take When you lose a customer, you are not losing a single person. Take the example of instacart and now know how to create an app like instacart but you are losing a major profit share of your company. Because each customer will carry a customer lifetime value. That is highly needed for your grocery ecommerce platform to sustain in the market. Give more focus on customer service and use all the opportunities you get to satisfy them.
