As a side hustler, you have to be your brand voice and that means, getting the word out there as much as possible. Networking events are a goldmine because they open doors to growth, collaboration, and guidance.
While you might not get an actual sale right away, you get a chance to build meaningful connections. Let’s explore how to find networking events and make a great first impression.
What is a Networking Event?
A networking event is where professionals and entrepreneurs meet to share ideas, make connections, share resources and grow their professional circles.
Most of these events follow the same format: attendees introduce themselves, share what they do, and discuss their business goals.
But not all networking events are made equal. Some events include structured activities, like group discussions or presentations. These events often feature guest speakers or panels that are educational and a conversation starter.
Here’s where you can find networking events:
- Local business meetups
- Chamber of Commerce gatherings
- College or university alumni events
- Conferences and expos
- Industry-specific forums and clubs
- Online networking platforms like LinkedIn groups
- Networking apps and communities like Meetup or Bumble Bizz
5 Tips to Present Yourself at a Networking Event1. Know Your Elevator Pitch
Prepare a short 30-second introduction that covers what inspired you to start your side business and how it helps your customers.
Make it personal, stick to simple English, and don’t sell any product or services. Let your passion shine through the words. Practice your pitch a few times before the event to sound more natural.
2. Set Clear Intentions Before Attending
Decide what you want from the event—whether it’s meeting potential clients, collaborators, or just gaining insight. Be honest about your reason to attend the event. No one will think you’re being greedy but it’ll help them set expectations.
3. Be Genuinely Interested in Others
Try to focus on listening more than speaking. Always ask questions about other people’s businesses and challenges first. Show genuine curiosity, and people will feel more inclined to support you.
This opens ways for building authentic mutually-beneficial connections. Bring up these small details in your interactions from time to time.
4. Follow Up Within 48 Hours
Mention something specific from your conversation to make your follow-up more personal. Whether it’s a friendly message or sharing a useful resource, small actions show you value the relationship.
And if anyone showed interest in your products or services, you can use this follow-up to set up an in-person or virtual coffee meet.
5. Don’t Just Collect Contacts, Build Relationships
Stay engaged with people you meet by checking in from time to time. You can add them on LinkedIn or any social media platforms depending on the industry of your side business.
Interact with their posts, share updates, and offer help whenever you can. A strong network grows through consistent effort, not one-time meetings.
Ready to meet your next great connection? Get out there and make it happen!
Looking for some more networking tips? Head over to Carrie’s Courses right away.
