As the world’s 19th-largest manufacturer and the second-largest economy in Southeast Asia, Thailand is an appropriate target market for many international companies. In the 21st century, the prospect of entering the Thai market is wide-open and more equal than ever before.
Mainly, the alteration to Thailand 4.0 makes it possible to approach this prospective market through a website. In this article, we will offer some useful advice for an effective Thai language translation project.
Thailand is an eye-catching business location for foreign countries because of the business-friendly environment and the low taxes. To carry business in Thailand with ease, you will require certified Thai translation services.
Interesting Facts About The Thai Language
- Thai is also referred to as ‘Siamese’ and it is a Thai language.
- Thai is the domestic language of Thailand.
- The printed Thai language came into existence in 1283.
- It is used by over 85% of the population in Thailand.
- It has roughly about 36 million native speakers.
Why is Website Translation Vital in The Thai Market?
As the famous adage “when in Rome, do as the Romans do”, you must alter the content to the local culture and language to explain your website to the market. And that’s accurately what website translation can do to support you in attaining success in the Thai market.
When it comes to website translation, it’s better to know the reasons why it is vital in the Thai translation market.
1. The Thai Population has Low English Proficiency.
While renowned for the tourism industry, Thai people need a better knowledge of foreign languages. According to the 2021 edition, low English proficiency has been proven by the 100th position for Thai people.
This paradox is due to the inappropriate and unbalanced policies in teaching foreign languages, which lead to the need for website translation if you want to connect with Thai spectators.
2. Thailand is a Mobile-First Country
A great number of mobile and Internet users in Thailand give rise to the use of internet and mobile phones including websites and make this country a mobile-first market.
According to recent studies, 53.6 million people in Thailand have access to the internet and this number is valued to rise in the future.
3. Thailand is the Multi-Culture Kingdom
For all of its booming tourism industry and geographical features, Thailand is not only a Cosmo political place full of people from so many diverse cultures and countries but also a multi-ethnic country with more than 70 living languages.
Pointless to say, cultural diversity is crafting a favourable environment for international websites to develop.
What are the important things to consider while translating your website into Thai translation?
Key Things to Consider When Translating Your Website into Thai
Here are some vital factors that can mark the success of a website translation project into the Thai language.
1. Do Market Research
Thailand has consistently placed at the top of the global digital index over the past few years. Websites, internet apps and mobile affect customer behaviour and are very popular in this market. As a matter of fact, the Thai people have a optimistic attitude toward websites, particularly the ones interpreted into their native language.
At the same time, the Thai government facilitates, supports and promotes global companies in order to build a new Thailand. Despite so many benefits, cautious study of the market is still vital because this market has its own specific unpredictable issues in religion and political matters.
2. Don’t Forget to Optimize Your Website for Mobile Phones
The digital and technological race in Thailand is extremely competitive than ever with the contribution of various tech giants.
Everything is just in the primary phase and there is still scope for those who are keeping up with the times, but the main point is how to make your website or the product become exceptional amongst others.
The answer is to plan a mobile-friendly website that not only customized to Thai users preferences in User experience (UX) and User interface (UI) and also translated into the Thai language.
3. Adapt Website Plan for Thai Audiences
Website design amendment is another vital step in launching a decoded website in the Thai market.
In view of the unique and special characteristics, when building a Thai website translation, altering your website design requires profound understanding of this language and more concerted effort towards this language along with the ethos to make an easy-to-use website for Thai clients.
The Thai language uses detailed rules to define words in its place of using spaces. Odd as it may sound, but clearly, ensuing the rules of language is a must for translating a website.
A different factor to consider is artistic factors, which also hold the foremost influences. Thai people have great taste in arrangements and love beauty. Thus, a design with a creative or visual background or image for websites could improve the website design in some ways.
4. Take Advantage of Popular Social Media
The social media network is like a giant wave and Thailand can not stand out from its way. Thanks to expansive influence and enormous users, social media can become a shortcut to endorse the website along with forthcoming more users.
Remember to make the top use of influencer trends and social influencers.
5. Choose the Right Payment Methods
Besides providing convenient payment method, high-quality services which is also an all-important that needs to fulfil the customer.
Though the population has a high approval of card access and bank accounts, bank transfer and e-wallets still rank top in the consumer poll of the most prevalent online payment methods in Thailand, which shows the role of mobile associated payment forms for Thais. Of all these expenses, Paynow along with PromptPay is allows fast payments and well-liked with only a mobile phone number or Citizen ID.
6. Solely Focus on Google
For so many years, Google has always taken first in the list of most visited websites in Thailand. This situation constant in 2020 to claim the strong position of Google with roughly 864 million scheduled visits.
As a result, to make customers come to your website and boost the traffic of the website, you need to focus on making SEO efforts on Google.
Wrapping Up
Clearly, Thailand is an evolving market that has huge potential for foreign enterprises. To gain the key to success in this market, one of the most essential strategies to touch local clients is to have a Thai-language website. We strongly believe that by following our advice, you will be able to complete a effective Thai website.
Acadestudio is one of the fastest growing language services providers (LSP) providing a full range of quality Thai language translation solutions covering in-person interpretation, voice, software, website, product documentation. We are powered by the world’s major team of qualified native translators who specialize in our customers’ industries to provide technically accurate translations that are second to none.
Our language subject matter experts and highly-trained Thai translators are qualified at translating a range of business content from legal contracts and training courses, to software online help and product manuals. Acadestudio own one of the major English-Thai terminology databases with hundreds of technical terms in government, law, technology, finance, and medicine so our Thai linguists can ensure the top linguistic accuracy.
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