QR codes for fashion date back to 2008, when American apparel brand Ralph Lauren integrated them into their labels to direct customers to their website.
Since Ralph Lauren’s use, more fashion brands are using these 2D codes to increase online visibility and conversions.
Neiman Marcus is one of the brands that maximized its use in their shoppable Connected TV campaign. Since then, it has garnered a 96% completion rate and 4% click-through rate, which is 400% higher than the average click-through rate on Facebook.
Using a QR code generator online, here are some practical that ways fashion brands can revolutionize their campaigns today.
How do QR codes for fashion revolutionize their function today?
Streamline print to mobile marketing
According to the latest GSMA Intelligence report, the total number of unique smartphone users reached 5.32 billion.
With the number of unique smartphone users today, fashion companies are also taking advantage of turning these potential customers into paying customers.
To make this conversion a success, these companies are streamlining their print-to-mobile marketing efforts using QR codes. It’s to encourage people offline to take out their smartphones and scan the code attached, so they’re redirected to their online campaign.
They can direct them to their online store, a video clip about their latest collection release, and more.
Provide item production visibility
Another way fashion companies use QR codes is by providing item production visibility for the customers who purchased their products.
One fashion brand, Reformation uses the technology to show the life cycle of the garments they produce for their customers. By doing this, they can easily tell their brand’s story and boost their sales and credibility.
Similarly, the Danish brand, Ganni uses QR codes to display information about where and how the item is manufactured. In addition, they use this technology for renters to access additional information about the garment they rent, know where the nearest store is, and see the garment’s life cycle in just one scan.
Store digital item care manual
Buying expensive clothes are worth it if you take the extra mile in keeping them in good condition. As some people see them as an investment, fashion companies are extending their help to customers by giving out clothing care manuals to them.
To reduce the number of tags attached and spark the customers’ curiosity, fashion brands store the digital item care manual into a PDF QR code on the label.
Give out exclusive clips and stories during fashion week
During the Michael Kors’ 40th anniversary collection which debuted in April, the brand reissued 16 iconic designer outfits from its archives worn by the biggest supermodels.
This marketing technique enables the New York-based designer to promote their brand well and increase their revenue.
According to the latest GSMA Intelligence report, the total number of unique smartphone users reached 5.32 billion.
With the number of unique smartphone users today, fashion companies are also taking advantage. Of turning these potential customers into paying customers.
To make this conversion a success, these companies are streamlining their print-to-mobile marketing efforts using QR codes. It’s to encourage people offline to take out their smartphones and scan the code attached, so they’re redirected to their online campaign.
They can direct them to their online store, a video clip about their latest collection release, and more.
Provide item production visibility
Another way fashion companies use QR codes is by providing item production visibility for the customers who purchased their products.
One fashion brand, Reformation uses the technology to show the life cycle of the garments they produce for their customers. By doing this, they can easily tell their brand’s story and boost their sales and credibility.
Similarly, the Danish brand, Ganni uses QR codes to display information about where and how the item is manufactured. In addition, they use this technology for renters to access additional information about the garment they rent. Know where the nearest store is, and see the garment’s life cycle in just one scan.
Store digital item care manual
Buying expensive clothes are worth it if you take the extra mile in keeping them in good condition. As some people see them as an investment, fashion companies are extending their help to customers by giving out clothing care manuals to them.
Since item care manuals are placed in product tags, some of the wearers tend to ignore them and just go on to wash and clean the clothes.
To reduce the number of tags attached and spark the customers’ curiosity, fashion brands store the digital item care manual into a PDF QR code on the label.
Give out exclusive clips and stories during fashion week
During the Michael Kors’ 40th anniversary collection which debuted in April, the brand reissued 16 iconic. Designer outfits from its archives worn by the biggest supermodels. When scanned by the customer, the QR code takes users to a video clip of the. Making of the piece and how they were presented in past fashion shows.
This marketing technique enables the New York-based designer to promote their brand well and increase their revenue. With the number of unique smartphone users today, fashion companies are also taking advantage of turning these potential customers into paying customers.
To make this conversion a success, these companies are streamlining their print-to-mobile marketing efforts using QR codes. It’s to encourage people offline to take out their smartphones and scan the code attached, so they’re redirected to their online campaign.
Boost social media engagements and followings
With billions of online users active on social media, fashion brands also take the opportunity to boost social media. Engagements and followings to increase their brand presence and customer base. Since you can find everything on social media, most companies. Including those in the fashion field are extending their marketing efforts using QR codes.
Another way fashion companies use QR codes is by providing item production visibility for the customers who purchased their products. One fashion brand, Reformation uses the technology to show the life cycle of the garments they produce for their customers. By doing this, they can easily tell their brand’s story and boost their sales and credibility. In addition, they use this technology for renters to access additional information about the garment they rent. Know where the nearest store is, and see the garment’s life cycle in just one scan.
Boost social media engagements and followings
With billions of online users active on social media. Fashion brands also take the opportunity to boost social media engagements and followings to increase. Their brand presence and customer base. Since you can find everything on social media. Most companies, including those in the fashion field are extending their marketing efforts using QR codes.
They can customize their social media QR code using a QR code generator with logo software by selecting the patterns, colors, and frames. They can also add their logo and add a call to action to it. QR codes are used in various fields to modernize their operations and marketing efforts. This is also seen in fashion brands that have grown their popularity and sales with the low-cost reliability of QR codes.
If you are starting to launch your fashion brand and are looking for a sustainable way to market and operate, you can use QR codes and come up with the most creative ways to maximize your exposure both online or offline.
