Introduction
People believe that we need to develop more backlinks while providing more content on the website to get a high organic Click-Through Rate. But, does this happen?
Investing a thousand dollars and time to get featured on the first page of SERPs raises the chances of getting featured on the first page. When we consider the results after SEO optimization, the web pages rank high and thus leverage more chances of clicks. More clicks mean more traffic.
All this matters because you need an online presence and business out of it in the end. If you’re wondering how to accomplish this fast, this post is for you. In today’s article, we’ll look at ways to increase organic clicks on your website. But first of all, let us know what Click-Through Rate is.
What is Click-Through Rate (CTR)?
The percentage of people who click on an item after being introduced to it is termed the click-through rate (CTR). The click-through rate is derived by dividing the total number of clicks on the page by the number of impressions.
Clicks ÷ Impressions = CTR.
For example, if you had 4 clicks and 100 impressions, then your CTR would be 4%. CTR is widely used to estimate the efficiency of marketing efforts.
CTR is also used by Google as a ranking signal. It means that your page is more relevant to the keywords that are showing up. You will notice an increase in your brand’s visibility once you have effectively increased organic website traffic.
Ways to improve organic CTR for your Content
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Modify Your Lowest Organic CTR Content
You can always modify your old titles for higher CTR. You must use Google Search Console to download a detailed traffic analysis for your website. With this analysis, you find room for improvement. But how?
Consider the following example:
Navigate to Google Search Console > Performance report > Check and select CTR. The performance report will display the queries for which your website appears. Make sure that you refine your low organic content to boost CTR.
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Longtail Keywords
Long-tail keywords are unusual keyword phrases with a wide range of variations but little search volume. It is one of the ways to boost organic CTR by putting these in headings and title tags.
In one way they are highly narrow terms and people phrase their inquiries in a variety of ways and these long-tail keywords are only searched a few times a month. So, you need to track profitable keywords for your content.
You can find long-tailed keywords using research tools like Ubersuggest. And according to these keywords, you can apply long-tail SEO at work.
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Elegant Title
Attractive titles are essential for increasing CTR. If your title is catchy and to the point, there is a greater possibility that visitors will be drawn in and engaged. You should use emotional titles because titles with negative and positive sentiments boost CTR.
Use current calendar years and represent that your page has fresh content for searchers. It would be easier to rank on google if your title includes the calendar year. For example Top Content Marketing Trends For 2022.
According to most SEO experts, including numbers in the title is another creative way to get the attention of searchers, and it has shown to be quite beneficial. For example 6 SEO Friendly Content Writing Tips.
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Effective Meta Descriptions and Descriptive URLs
A brief summary under your headline or meta title acts as a mini advertisement for your website. It provides a better presentation to the users.
And such an approach will boost your impressions and visitors to your website. In addition, when your organic Click Through Rate grows, Google will rank you higher.
Your page URL is one of the most important things displayed on SERPs. As a result, you need to adjust it to boost your organic CTR.
For this, make sure that it uses the keywords of your reach. For example, your URL should be like: https://abkdigital.com/how-to-develop-an-effective-b2b-seo-strategy-in-2022/
instead of https://abkdigital.com/bdas31005?vdsr34j.
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Infographics
Images in your content are an excellent approach to increasing interaction. The main benefits of infographics are that they are essential for your content to appear in featured snippets and other infoboxes in the SERPs.
Give your pictures suitable titles so that when someone searches for image results, you get traffic from those as well. You may also utilize vector images or cache them.
Metrics show that people going across infographics were more likely to click the related CTA (to request more information about products), resulting in an increase in clickthrough rate (CTR) on average.
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Implement Structured Data (Schema Markup)
A great way to deal with search engine algorithms is by implementing structured data. When you look at SERP results, one factor that drives you to achieve high website traffic is schema markup.
Schema Markup is really effective. The presence of your web pages in the rich results increases the chances of getting more clicks.
Organization, person, local business, article, video, breadcrumbs, etc. are some of the schema markups that you should use to increase your brand’s visibility and attract more clicks.
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Optimize Page Speed
If your website isn’t optimized for speed, users may click on your link but then leave. And Google considers this as a drawback for the users and ranks it low. As a result, make every effort to optimize your page load timing.
You may boost your webpage’s ranking by ensuring that it meets all of the “Page Speed Insights Rules,” so that it appears in search results. In short, use Google Page Speed Insights to improve click-through rates and convert loyal customers. This tool helps in monitoring the performance of a website across many devices.
You should optimize mobile-friendly web pages. This helps increase CTR because most users are mobile-phone users who click upon the first page results.
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Use Rich snippets
Featured snippets are typically displayed at the top of SERPs, below PPC, and above other organic search results. You can check other questions shown in suggestions that are related to your main keyword of reach.
You can make listings and avoid complex explanations to let Google consider your information as a featured snippet.
According to HubSpot research, when the results showed as featured snippets, the CTR for their high-volume keywords skyrocketed by around 114%.
For example, if it displays a highlighted snippet in a list style, or a step-to-step guide, that is better to be considered by Google for featuring.
Listicles:
- Need the least number of effort to digest.
- Are parts of content that have a list of points under a title.
- Boost your organic CTR by enhancing your chances of appearing in featured snippets.
Conclusion
Organic Google CTR has been important for overall business success in terms of rankings and conversions. Search engine optimization aims at improving the ranking of your sites.
Of course, backlinks do their work but to gain the click-through rate, create catchy headlines, highlighted snippets, and a personal approach, to increase the chances of improving organic CTR.
The above-covered points are very helpful in ranking your sites and increasing the chances of organic CTR. The higher the click-through rate, the greater your traffic and conversion chances.
Would you like more guidance about increasing organic traffic to your website? If so, please do not hesitate to contact us.
