8 Reasons To Hire A White Label Programmatic Ads Agency

Do your customers need help with programmatic ads?

Are you unsure if you should build your own advertising team or hire a white label programmatic ads agency?

Ads are an expensive marketing decision. According to a 2020 study, marketers are projected to spend over $99B on paid ads.

Why should you hire a white label programmatic ads agency?

Before we get to the perks, let’s begin by understanding white label ad agencies and programmatic ads.

What Is A White Label Ads Agency?

A white label ads agency develops ad copy, managed ad campaigns, and measures success–all while remaining invisible.

These agencies provide white label marketing services to their partners. These partnerships are preferred because it saves cost for the partner and gets more customers for the white label agency.

What Are Programmatic Ads?

Ads that leverage data to send targeted brand messages to qualified audiences are called programmatic ads.

In traditional marketing, ads were general. A common message was relayed to the audience that informed them regarding the product. However, with the advent of direct response marketing, programmatic advertisements became mainstream.

Now that we are clear on what white label ad agency and programmatic ads, let’s dive into the topic of the conversation.

Below we have highlighted eight benefits that make hiring a white label programmatic ads agency a wise business decision.

1. Accurate Targeting

This is the most important reason to choose programmatic ads over traditional ads.

The success of an ad campaign depends on one thing: the right people seeing it. Traditional ad campaigns create a “one size fits all” message. Of course, it requires a lot of firepower and will have low ROI.

Small to medium size companies simply cannot afford to run traditional ad campaigns. Even if they could, it would be a waste of money as their target audience is small. In other words, everyone doesn’t even need to see those ads.

The ideal solution for teams with limited marketing budgets is programmatic ads. These ads are selectively shown to people who fit the user persona. User behavior and prior interactions with the brand dictate who sees the ads.

For instance, if you browse through some jackets of a particular brand, you will see ads related to that. The following example from SuperDry captures it well.

The ad message is tailored perfectly. If someone is looking for jackets, they will find the offer hard to resist.

2. Increased Ad Impressions

When you put an ad out, you want people to look at it.

Ad impressions give you the number of people within the target audience who have been shown the ad. Often it gets confused with page impressions, which we have clarified below.

If more people are looking at it, the chances of clicks increase. Programmable ads work on predefined parameters to reach the maximum number of potential buyers.

Higher ad impressions are a sign that the campaign is going really well. If more people are seeing it, great! For marketers, impressions help them calculate other useful metrics such as CTR (click-through rates).

When programmatic advertisements are created by professionals (white label ads agencies), they achieve the intended goal. It reaches more people and the campaign becomes successful as more people see it.

3. Saves Money By Cutting Overhead Costs

Imagine current customers need help with ads to sell their products. Here is what you and your team need to do correctly.

1. Make a hiring process for ad experts and creators. Test the process to make sure you end up with quality candidates.
2. Create a pricing plan that you can share with your customers. That means conducting extensive market research.
3. Build a pipeline. Not only that, test it and optimize it.
4. Select and pay for a tech stack. Your new advertising team will need it.

And many more things.

That will cost you a fortune in time and money.

The optimal solution for you will be to hire a white label marketing agency. They already have the pipeline set up and your customers will get everything that they need.

The best part is, that their process works!

4. Easily Scalable With Time

Businesses thrive when models are scalable. White label programmatic ad agencies are a great solution for your customers’ growing business needs.

Here is why they are a great solution for growing businesses and your clients.

1. They can hire new talent if needed. Agencies already have a tried and tested hiring process.
2. The presence of a structure makes their processes replicable. If it can be replicated, it can be scaled up easily.
3. The collaboration process remains the same. Send them requirements and watch it get delivered.

No matter how big the requirement is, they can get it done. This makes them a great choice for programmatic ads.

5. Higher Customer Satisfaction

A white label social media marketing agency (SMMA) enables you to serve your customer in a few ways.

1. Your customers will get expert solutions, as they have years of experience.
2. Fast with their delivery. Their pipelines are battle-tested.
3. Higher quality of ads. As agencies have quality control parameters set.
4. They take immediate action on the feedback they receive.
5. Your customers can ask them to modify the parameters of the ad at any time.

Consequently, your clients will get the appropriate return on investment (ROI) for their marketing campaigns. This will keep your customers happy and they will keep giving you business.

6. Hire A White Label Programmatic Ads Agency Is Time Efficient

If you are doing ads by yourself, you will have to learn a lot of things.

• How to write effective ad copies?
• How to target ads?
• How to create programmatic ads?
• Which social media/channel will be the best?

The list just goes on.

However, while working with an ad agency, all you need to do is send them two details.

1. Product details: What it does and what value it offers.
2. Target audience description: The user personas of ideal buyers.

That’s it. Think of all the time you just saved. You can utilize that time to make other important marketing decisions that cannot be outsourced.

7. More Flexibility And Control

Running programmatic advertisements can be really expensive. With competitive cost-per-click (CPC) pricing, it is crucial to have everything under control. You need to know when to run the ads, pause them, and scale them up.

But it is not that simple.

You need to know what needs to be controlled and when. For instance, some ads give great ROI during the weekends for a particular demographic, but others don’t. To get the most out of your ad campaigns, you need to know the impact of every parameter.

Fortunately, it can be made easily simple if you hire a white label programmatic ads agency.

8. Expands Portfolio By Targeting Newer Niches

If you have dominated your current niche, time to move to another one. To target a new niche for new potential customers, here is what you will need to do.

1. Research that niche in detail.
2. Create user personas.
3. Craft messages that will tell them about your product.
4. Publish that content and distribute it.

Sounds tedious, doesn’t it?

Here is what you will have to do if you are working with a white label PR (marketing) agency.

1. Tell them the name of the niche.

That’s it, they will take care of everything else.

That’s A Wrap!

Hiring a white label programmatic ads agency does have a lot of benefits.

We hope that this article will help to make a wise business decision that will benefit both you and your customers.

The next step for you is to reevaluate the points above and make the correct marketing decision.