Instagram Reels are an amazing way to promote your brand, work, or services and will help you to create a buzz on social media. But the question is how to create a Reel that will go viral? Reels start with binge-worthy content, and you need to know about certain things before you create one. And if you are new to it, then don’t worry. This article talks about the 8 best ways to make Instagram Reel viral. Below are the best and most useful ways to make your Instagram reels viral within a short period of time.
1. Focus on a Specific Topic or Niche
One of the most effective ways to gain followers and make your Reel go viral on Instagram is to find that perfect theme. Yes! Instagram is all about theme or category. You should post about the same quite frequently and, if possible, on a regular basis, because now a day, most people use this method while going Instagram live stream. It is recommended to always focus on unique content to be more satisfied users on Instagram.
The Instagram algorithm generally uses machine learning and using it, and they can show posts to users who are basically keen and interested in the same topic you have shared. Hence, it is essential for you to select a niche or a theme and then stick to it.
2. Do Not Include TikTik Watermarks
As we all know that there was a clear motive behind the launching of Instagram Reels. It is basically to encourage users to use Instagram more than TikTok for video content.
Instagram comes with an advanced algorithm that helps it detect TikTok’s watermarks. Hence, if you want to position your videos well on Instagram Reels, you must remove the TikTok watermarks from your videos before uploading.
3. Use Viral Elements
Are you looking forward to giving your video content the best chance of going viral? If yes, you should use elements that are going viral or trending. The easiest way is to go to the trending option and choose according to your audience requirement. It means to keep up with the latest trends and observe how other users are reacting to the same before you implement them. No matter where you are going and what the environment or location.
4. Include a Call-To-Action
A call to action is always perfect if you want to encourage your viewers to interact with your reels. It will help you assess the audience’s opinions and impressions. And then, you will be able to create content as per their preferences.
It doesn’t mean you need to move away from your chosen theme or idea. You can think about making things more appealing to people. So you must include a call to action in most of your relevant videos.
5. Include Text in Your Video
Well! As per research, around 80% of Instagram users watch videos without turning on the sound, whether they are Reels or Stories. Hence, it is a great idea to include text in your reel videos. Text will help people having hearing difficulties, and they can easily understand your video concept. Many Instagram users are taking this benefit in a proper way. For example, when they are going live on Instagram, they just use sub-title about the content and what he or she is saying, so from my point of view, it is one of the best ways to catch the Instagram audience as well as increase the likes, views, and followers if the user loves your content topic or if they fell happy.
6. Publish Reel at a Peak Time
If you are using Instagram for a longer period, or even if you are not, you must know that not every hour is good to publish your content. Neither every day will be the same, so it is recommended to every Instagram user who wants to grow on Instagram and for you to know the times when most of your preferred audiences are available and connected online.
Once you can know the best days and times that will help you generate the most views, you are all set. You can then schedule your reels and posts accordingly. It will surely fetch you a higher engagement rate.
7. Ensure Your Video is Top Quality
If you check out reels on Instagram, you will see that the most successful ones are the reels that are professionally captured and edited. However, that is not always the case, but there is a major difference between non-viral and viral Reels regarding video quality.
Talking about good quality videos must have good lighting and higher resolution. If you are shooting on your phone’s camera, ensure you have proper lighting. You can consider buying a ring light to soften the shadows and take better and clearer images.
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8. Shoot Vertically And Put a Reel Cover
You can upload videos either in a horizontal format or a vertical one. However, it will be ideal to shoot and upload reels vertically as they will take up the entire screen of your mobile.
Reel cover is equally important to gain more Instagram views. If you want to create a customer Reel cover image, you need to get something that attracts several eyes. It should be something relevant to your content yet eye-catching as it is treated as the thumbnail.
Keep in mind that you are creating your reel cover in the same format you have created your reel video.
