Working with custom printing services is a great way to get high-quality products printed for a variety of purposes. With that said, not every printing company is created equal. If you want to get the best printing for your money, you need to work with the right company for the job.
So how can you tell which custom printing company is right for you? This article lists some tips on choosing the perfect printing company to work for you.
1. Visit Their Location
You can learn an awful lot about a company by simply visiting their location. If you’re planning on working with a print company, take the time to go and visit them at their store.
You should be prepared to ask questions, talk to the staff and just generally get a feel for what their business and work ethic is like. The level of presentation at their premises is generally reflective of how they treat their customers.
If you find that the location is lacking, you may want to consider working with a different company instead.
2. Check the Quality of the Work
It’s important that you take a look at some examples of the companies printing. Some things you should be on the lookout for are problems such as smudged text, blurred images, or coloring that’s off.
You’ll probably find that the cheaper a company is, the more likely you are to see these kinds of flaws. If your printouts are of low quality, that can reflect badly on your brand.
Additionally, lower-quality companies might also have much slower turnaround times. It makes sense to work with a company that produces high-quality prints so that it won’t make your organization look bad.
3. Check Out the Reviews
One of the best things you can do to determine if a custom printing company is worth working with is by checking out the online reviews. You can find extensive online reviews for almost any company, and they generally give you a good impression of what people think.
Of course, it’s not really realistic for a company to have no negative reviews whatsoever. If a company does have negative reviews, you should look closely at how the company responds to them.
When a company goes the extra mile to make things right, it shows that they’re a trustworthy company worth working with on your project.
4. Do They Help You Chose the Right Print Format?
When it comes to custom printing, choosing the right format for your print job is essential. Some print formats require simpler designs with less intricate detail. If you use the wrong kind of design for the wrong kind of job, it could result in a poor finished product.
A good print company should know exactly what works and what doesn’t. They should be able to advise you about the best way to print your work. Many good custom printing services will refuse to print a design if the final outcome doesn’t look good.
For example, many companies offer advanced printing services such as lenticular printing. If you find yourself asking, “What is it?” a good printing company should be able to clearly explain. Not only will they explain how it works, but they should also honestly weigh up the pros and cons of that particular style.
5. Does the Company Have a Positive Reputation?
Another thing that you should consider is whether the company has a good reputation among people you know personally. While online reviews can certainly help you get the measure of a company, you never know who is behind the reviews.
When you talk to people you know on a personal level, you know you’re getting an opinion you can trust. A good printing company should have a tried and tested reputation for delivering quality results every time.
You should be able to see examples of the good work they’ve done for other clients.
6. Do They Have Green Credentials?
You can tell a lot about a company these days by how seriously they take being green. This is especially true for printing companies. Printing companies who want to make a good impression should have environmentally friendly credentials.
For example, they should have accreditations from the Forest Stewardship Council to prove they source only renewable paper. These days, doing harm to the environment through your business practices could result in poor public relations for your company.
That’s another reason why it makes sense to only work with a company that takes its green credentials seriously.
7. What if Something Goes Wrong
It’s simply a fact that printing jobs sometimes go wrong. Printing is an art, so sometimes, things simply don’t work out the way you wanted. The mark of a good company is how they’ll respond if everything doesn’t go according to plan.
If a company has good customer service, they’ll have a system in place for when a print job doesn’t work out. Generally, a good printing company will be open about how they handle problematic orders.
If a custom printing company is reluctant to talk about what they do in the event that something goes wrong, you might want to consider working with a different printing shop.
Now You Know How to Pick the Right Custom Printing Services
If you follow the points listed here, you should have no problem finding good custom printing services to suit your needs. The key is to search for a company that has a tried and tested reputation for producing quality work.
You should take a look at the online reviews, but you should also ask around among your own peer group as well. It’s worth taking the time to find the right company for the job. Once you have a good custom printing service to work with, you can form a long-lasting working relationship.
Read Also: A Quick Introduction to Screen Printing
