Vivo mobile phones enjoy tremendous popularity in India, as indicated by their market share that has been on a steady, constant upswing since the brand entered the market. Over the last 4 years, Vivo has captured nearly a quarter of the market; its market share in the second quarter of this year, according to research firm Canalys, stood at 21.3%.
Moreover, Vivo’s market share has grown by nearly 4% as compared to the same period the previous year. Absolute figures are even more astounding. The brand sold 3.7 million smartphones in India from April to June alone this year.
Now the research firm has only released information related to the second quarter of 2020, which was a hard time for all businesses. Given that fact, the numbers are especially impressive and are a clear indicator of the brand’s fan following in the country.
In case you don’t already know, Vivo is owned by BBK Electronics, which also owns OPPO and OnePlus. Most mobile buying guides will feature all three brands, which is amazing for BBK Electronics.
Why you ask? Well because no matter whether you pick an Oppo mobile 4G model or a Vivo 4G model or an OnePlus 4G model, the bucks are being bagged by BBK Electronics at the end of the day.
Now that you have a little background on Vivo’s market entry, its market role, its parent company and siblings, let us evaluate what makes the brand such a sensation among Indian buyers.
Reason # 1: Competitive pricing
A quick search will bear witness to the fact that Vivo typically offers phones that are offered at very competitive prices, whether you’re comparing it to its own sister-brand Oppo or too a hard competitor, Xiaomi. For instance, a search for Oppo mobile 4G models versus Vivo mobile 4G models and Xiaomi mobile 4G models will show you that Vivo often boasts excellent value. You can get a Vivo phone for as little as Rs. 8,000 today.
Reasons #2, 3 and 4: Battery, RAM and processor
For as little as Rs. 10,000, Vivo mobiles will give you features such as a dual rear camera, 8MP front camera, an octa-core processor, a 5000mAh battery (which every mobile buying guide will tell you is a must-have) and a 6.2-6.3-inch screen.
If you’re willing to go up to Rs. 12,000, it might even get you all the latest features that you find in mobile buying guide. At this very common price point, buyers can expect a 6.5-inch phone.
Top-end models (like the Vivo X50 for example) offer quad-rear cameras and might also come with stellar selfie cameras with 32MP lenses.
Reason #5: Amazing variety
As you may have gathered from the previous point, Vivo caters to various pocket sizes. We were hard-pressed to find options at anything below 10,000 INR (except the Vivo y91i, which is priced under 8000 INR and still boasts a 13MP rear camera).
However, between 10,000 INR and about 40,000 INR, Vivo showcases quite an impressive spread of smartphones for users of various pocket sizes.
The fact that phones in the sub-10,000 INR bracket are not available might also actually be a positive for some types of buyers who prefer some amount of brand differentiation.
These buyers might want their phones to clearly be differentiated from the lowest market segments, and might therefore be more pleased than displeased with this “minimum 10,000 INR” cut-off or accessibility for buyers.
Reason #6: Colours
This might sound a little ridiculous to the serious, mature, features-focussed buyer, but let us not forget that a large chunk of the smartphone market is young, peer-pressured and whimsical.
Vivo offers a ton of colour options, and shocking as it might sound to some of us, colour is actually a deciding factor (and even an eliminating factor) for younger buyers.
You would have thought that in the age of phone covers, it makes no difference, but go have a conversation with a teenager and you will be sure to come away with insights on just how much the colour of smartphone matters. Mirror selfies have some part to play in this, but that’s not all, apparently.
Reason #7: Make in India
Indian buyers in their twenties and thirties are acutely aware of the country’s economic and job market struggles. The fact that Vivo announced an Rs. 7,500 crore investment plan for India last year goes a long way in finding favour among buyers.
Whether you’ve chosen an Oppo mobile 4G option or a Vivo mobile 4G model, get your new phone right away without having to pay anything upfront. All you need to do is use your Bajaj Finserv EMI Network Card, and you can get your device right away, even as you pay slowly and steadily in monthly instalments.
