About 70% of all online experiences start with a search engine like Google. About 75% of people never look beyond the first page of search results, though. Without search engine optimization (SEO), you might not appear in front of customers.
On the fence about developing a search engine optimization marketing strategy this year?
Here are seven reasons why SEO is important to every business. After reading this guide, you can determine if SEO is right for you. Understanding the importance of SEO could improve your entire digital marketing strategy.
Start reaching consumers online. Discover how SEO benefits small businesses with this helpful guide today!
1. Improve the User Experience
Google wants to provide its search engine users with the best possible online experience. In order to accomplish that goal, Google created its Core Web Vitals. The Core Web Vitals are a series of user-centric ranking factors.
Applying the Core Web Vitals to your website can improve the user experience. A better user experience will encourage visitors to explore your content. As they explore, your clickthrough rates and dwell times will improve.
These metrics will show Google that visitors love your content. Google might decide to boost your search engine rankings as a result.
In order to improve the user experience on your site, consider:
- Mobile optimization
- Security
- Page load times
- Navigation
- White space
- Ease of use
Improving the user experience on your website can help improve your customer service, too. Visitors will have an easier time finding what they’re looking for. They might decide to trust your business, which could lead to more leads and sales.
If your website is old, outdated, or not mobile-ready, consider working with an experienced digital marketing agency. They can help update your website with the user experience and Core Web Vitals in mind.
Then, you can boost your search engine rankings, helping you appear in front of more potential customers.
2. Boost Awareness and Recognition
If consumers can’t find your business online, they’ll shop from one of your competitors instead. That’s why SEO is important to new businesses. With SEO, you can appear in a search each time someone looks for your product or service.
Every time your website appears in a search, you’ll have the chance to generate brand awareness.
You can use SEO to appear for a range of different keywords. Appearing for different search queries can help you continue building brand awareness. Over time, awareness will soon become recognition.
Consumers will start remembering your brand, website, and offerings.
The next time they need your product or service, they’ll recall seeing you during a Google search. They might go straight to your website. Then, you can turn that visitor into a sale without trying!
3. Bring in Quality Web Traffic
As part of an effective SEO strategy, it’s important to understand the consumer’s search intent. What questions are your customers asking? What content are they hoping to find online?
Understanding the importance of SEO can help you better understand the consumer’s search intent. Then, you can create content that answers the questions your customers are asking. You’ll have an easier time generating high-quality website traffic as a result.
You won’t have to waste time convincing consumers they need your product or service. Instead, you can appear in front of consumers who already have an interest in your offerings.
When they search for your product or service, your website content can appear. Then, they can visit your website to learn more about your business.
If you’re struggling to generate website traffic, consider these SEO benefits before working with a digital marketing agency. You can reach out to the team at https://www.bearfoxmarketing.com/ to get started.
4. Reach Local Customers
About 30% of all mobile searches are location-based. Meanwhile, 28% of these searches lead to a purchase. More people are searching “where to buy” or “near me” using their smartphones.
You can use SEO to appear in front of consumers who are out and about. You can reach these customers while they’re in a shopping mindset, too.
As part of your SEO strategy, consider developing a local SEO strategy. For example, you can start by updating your Google my Business listing. This online listing can help people find directions to your store.
Understanding the importance of SEO can help you generate website and foot traffic.
5. Remain Mobile-Ready
As part of your SEO strategy, you’ll need to make sure your website is mobile-optimized. Google uses mobile-first indexing to determine page rankings. Updating your website could help improve your rankings on search engines.
Remaining mobile-ready will help you appear in front of even more customers.
6. Boost Your Credibility
Understanding why SEO is important could build your credibility, too.
Consumers want to shop from businesses they can trust. You can use blog content to demonstrate your experience and expertise. As your rankings improve, you’ll start appearing ahead of competitors.
You could establish yourself as a thought leader. Demonstrating your experience could encourage consumers to trust you, too. Eventually, brand trust will turn into brand loyalty.
Building brand loyalty can help you retain repeat customers. Generating repeat sales will help improve your ROI.
7. Keep Competing
Chances are your competitors are already experiencing the benefits of SEO. You don’t want to fall behind. Instead, you can use search engine optimization to get ahead.
Working with an experienced SEO marketing agency will help you utilize the latest SEO trends. You can keep developing content throughout the year, too. In time, you’ll start ranking ahead of competitors for specific keywords.
Consumers will see your website at the top of a search page. They might start choosing your business before any other. You can position yourself as a thought leader and start retaining a loyal following of customers.
With SEO, you can remain competitive and continue growing your business.
Strong Search Rankings: 7 Reasons Why SEO is Important
Don’t miss the chance to set your business up for lasting success. Instead, consider these seven reasons why SEO is important. Understanding the importance of SEO could give you the competitive edge you’re looking for.
Get started with help from an experienced marketing agency today.
Searching for more tips and tricks? You’re on the right blog.
Explore our latest articles for more.
Read Also: How Increase Your Organic Search Traffic
