This post will tell you why you should migrate to Magento 2 and what the mind-blowing benefits are that you will be getting with it. Magento 2 is already gaining popularity fast and till now almost 55,000 websites went live with Magento 2!
Benefits of Magento 2
Improved scalability and performance
It’s a given fact that Magento 2 performs much better than Magento 1. Magento 2 has an enhanced indexer, which helps in increasing the performance speed of its query. As a strategy, the indexing is used for the transformation of the merchant data; like stores, users, prices, catalog data, etc. by producing index tables. Further, it will also update those index tables regularly, which will help in improving the performance and query speed of your e-store.
Further, Magento 2 uses Varnish cache, which is a popular and trustworthy HTTP accelerator technology. It will make the process of cache requests a much easier job comparatively.
Editing and creating information for your e-store products will become a much easier task even if you have more than one admin. All can be done with zero data conflict in Magento 2. Therefore, with Magento 2 you can have improved scalability and performance because
- It can optimize web pages, which will lead to much faster delivery
- It can improve the efficiency of your backend operations
- It will increase the response times for servers for every website activity
- It will enhance database scalability and flexibility, which in turn will be able to handle peak loads all the time.
These mentioned leads will further help Magento 2 in:
- Processing almost 40 percent orders in or less than one hour
- Delivering almost immediate responses time for instant server for catalog browsing
- Having end-to-end checkout times almost 51 percent faster
- Having up to 66 percent faster add-to-cart server responses time
- Loading up to 50 percent faster as compared to Magento 1
Improved checkout process
How important do you think the checkout process is? Let us agree with you by saying that it is one of the most important factors. It is believed that almost 70 percent of the total online shoppers abandon their shopping carts if they don’t feel the checkout process to be good enough.
There can be various reasons that make a customer abandon carts or leave before checking out, they are
- The payment options are few
- The process of checkout is slow
- When customers are forced to create an account just to view the products
- Very limited shipping options
Magento 2 has a much better checkout process as compared to Magento 1. Magento 2 has just a 2-step checkout process, whereas Magento 1 has 6-step check out process. Further, with Magento 2 you can have different payment options, including Braintree and Paypal. There will also be an order summary where your customers will be able to review their order details and shipping details.
Therefore, with Magento 2 the checkout process will be much easier and smoother as compared to Magento 1. This will improve your customers’ shopping experience resulting in a very less cart abandon rate.
Mobile friendly
Over the years smartphones have gained popularity over desktops and even laptops when it comes to accessing the internet. According to Statista also revealed that in 2019, the total number of unique mobile users globally was 4 billion.
Today, your customers are browsing the internet on their mobile phones, smartphones, and tablets. This is the right time for you to have your e-shop optimized for mobile devices and this where Magento 2 can help you greatly.
Magento 2 can create your eStore which can be supported by any mobile device that uses any screen resolution. Further, Magento 2 can also create a mobile-friendly app as well. The admin panel of Magento 2 is touch-screen friendly, which makes it easy for you to manage your eStore using any mobile device. A mobile-friendly website is not just user-friendly but is also appealing and makes navigation an easy task, irrespective of its resolutions or the device.
Therefore, when your eStore is mobile-friendly, you can know for sure that your customers will be able to view the products in a better and easier way as well as place the orders easily.
Instant purchase
As mentioned earlier, with Magento 2 your customers will have a much better checkout process comparatively. Further, your customers will also be able to place orders easily without having to go through a lengthy process. When a user will visit your e-store, he or she will be able to place an order instantly by clicking on the “instant purchase” on your product detail page. That will take him or her to the confirmation page directly where they can place the order directly, without having to put the product in the cart.
Furthermore, the instant purchase will use Braintree vault available on Paypal Payflow pro, Braintree Paypal, and Braintree credit card for the stored payment information. It will help in cutting down the time by almost 90 percent. This feature can be beneficial for your mobile phone users.
Easy to upgrade
If you already have an eStore, you will know that upgrading can be a time-consuming task. At the same time, upgrading is very important as without proper upgrades your e-store can suffer. In addition to that, upgrades sometimes protect your website from many bugs that seem to surface almost every day!
Such problems necessitate a new version’s release that will be capable of resolving the issue. When you have a platform that is easy to update, you won’t have many security issues, you don’t have to suffer a slow eStore, and miscreants won’t be able to break into your eStore easily.
How do you get such platforms? With Magento 2!
Magento 2 is much easier to upgrade comparatively and the platform will be improved continuously. Further. It will also provide security patches that will help merchants in staying secure as well. With every upgrade, your eCommerce experience will improve and your customers’ shopping experience will also get better. As a result, you will see a surge in your sales, efficiency, and reach.
Advanced reporting
Reporting is crucial for the success of your e-commerce and with the latest feature of advanced reporting of Magento 2, you can get 20 reports through web interfaces. You will find this feature in Magento admin and you will get insight in 3 crucial areas – orders (number, shipping fees, taxes, etc.), customers (total registered users/accounts), and products (total number, best-selling products, etc.)
The reports will be regularly updated and you will get metrics, data, and insight, which will help you in managing your eStore in an efficient manner.
Automated e-mail marketing
There is an exciting and latest feature that will get with Magento 2.2 – the Dotmailer e-mail marketing automation, which will allow merchants in creating campaigns in just a few minutes! You can have your own automated e-mail, Push, SMS campaign as well as other channels. You can manage the transactional emails with the Dotmailer’s toolset, which is easy to use. If you want to test the Dotmailer first and experience the benefits first before going for it, you can sign up for their free 2-weeks trial.
Summary
These are the benefits of Magento 2 migration that you can avail and witness your eStore touching new feats of success. In addition to that, Magento 2 will make your eStore safe and secure.
